A Repeatable Process for Crafting Perfectly Personalized Emails
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Writing a good personalized email is kind of like building out the perfect March Madness bracket, or selecting your own numbers for the next big lottery ticket. With email reply rates below 1% these days, the odds are incredibly stacked against you. Check this deck to learn from Josh Braun and Ryan O’Hara how to create a repeatable process for creating personalized emails that will lead to double digit reply rates and more booked meetings.
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A Repeatable Process for Crafting Perfectly Personalized Emails
- 1. The Joy of Cold Emailing Josh Braun
- 2. The Mall
- 3. THE MORAL OF THE STORY?
- 4. PROSPECTING IS ABOUT POKING THE BEAR
- 5. HOW TO POKE THE BEAR
- 8. BEFORE AFTER HAVE YOU EVER STRUGGLED TO GET OUT OF THE CAR DOES BACK OR KNEE PAIN MAKE IT HARD? DO YOU PUSH WITH YOUR ARM WHEN YOU TRY TO STAND? OR ASK SOMEONE TO GIVE YOU A HAND? WHY IT SUCKS LOSE INDEPENDENCE INJURY GET IN AND OUT OF YOUR CAR WITH EASE GET YOUR INDEPENDENCE BACK
- 10. MATILLION
- 14. Gregg, I read that you’re moving to Snow fl ake. How are you dealing with getting all your data together and into a single format that can be easily rationalized? ACME is using Matillion to harmonize data. Reducing analyst’s time working with data from 91% to 12%. No rush, but is this worth exploring? 4T Truth Think Third Party Validation Talk
- 19. “We make a lot of sausage. Which means a small mistake can add up really quickly.” “Before Dozuki, fi nding the instructions the operator needed to make sausages was a lengthy process.” “They had to fi nding a computer, get to the document management system, print it o ff , pick it up from the printer, then go back to their equipment and start setting up. “Document might not be up to date which creates food waste, stops production and possible contamination. BEFORE DOZUKI AFTER DOZUKI “Click a help button an iPad and get up to date instructions for each machine - stu ff like how to set it up, tear it down, clean it, troubleshoot, etc. “No meat waste.” “Lower risk of food contamination” “No pausing production.”
- 20. A PERSON WITH A JOB TO BE DONE WHAT SUCKS WHY IT SUCKS WHAT’S BETTER
- 21. Pick a similar company.
- 23. Select 3-4 similar people.
- 24. Write 4T Email
- 25. Example for Dozuki Subject: scrapped meat? 4T Truth Think Third Party Validation Talk Hey Ben, you guys make a lot of sausage, which means small mistakes add up quickly. How are you reducing mistakes caused by incorrect machine setup? Johnsonville operators press a help button on a touchscreen and get up to date info - how to set it up, tear it down, clean it, troubleshoot, etc. No walking to the document management system & printing. No scrapped meat or contamination caused by incorrect machine setup. Open to learning how they're doing it?
- 26. A PERSON WITH A JOB TO BE DONE WHAT SUCKS WHY IT SUCKS WHAT’S BETTER 20 HOURS 10 HOURS
- 27. Example for a triathlon coach Subject: Cozumel? 4T Truth Think Third Party Validation Talk Hey Ben, Ironman Cozumel in 12 weeks. How are you balancing work/family with long training weeks? Athletes are using a di ff erent method to start 144.6 races with con fi dence & fi nish strong, without 20 hours/training/week - getting their Sunday's back. It's called 10-Hour Week Ironman. Open to learning how they're doing it? Either way, remember pain is temporarily, but Instagram photos last a lifetime.
- 28. Example for an Accounting Firm Subject: Josh’s taxes 4T Truth Think Third Party Validation Talk Hey Josh, tax day in 13 weeks. How do you know your accountant is utilizing every opportunity in tax law to get you cash back? Florida small business owners are using a different tax smart method to get back 25k-50k on average. No fee until you get at least 10k in your pocket. I don’t claim to know your business but is this worth a conversation?
- 29. Example for CaptivateIQ Subject: open to this Bob? 4T Truth Think Third Party Validation Talk Bob, saw in Craine’s that you’re doubling your sales team. How are dealing with managing comp plans as you scale? With CaptiveIQ you calculate, run & send commission statements in minutes. No errors or hard-pasting entire Excel pages into Google Sheets. Gong and Udemy are saving 40 hours/month. Open to learning more? Awaiting your fair but stern reply.
- 30. SHAMELESS PLUG
- 32. JOSHBRAUN.COM