The way your customers buy has permanently changed. 80% of buyers say that the experience a company provides is as important as its products and services. And with an overabundance of information available online, through countless channels, buyers are also armed with more information than ever before - sometimes more than your sales team. The answer is a transition to deep customer-centricity, not just in theory, but in practice. In this deck, Moxtra’s Head of Strategic Business Development, Nikhita Iyar discussed the steps B2B sales leaders need to take to shift to a more customer-centric approach, how to build a digital buyer experience that fuels revenue growth, and reaches and retains all potential customers.