How to Sell and Market Innovative Products in Nascent Markets
Ash Alhashim, Director of Global Market and Sales Development, Optimizely
Sales Hacker Conference, New York City 2015
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How to Sell and Market Innovative Products in Nascent Markets
1. Selling in Uncharted Territory
How to Sell and Market Innovative Products in Nascent Markets
Ash Alhashim, Optimizely
Director, Global Sales & Market Development
@ashalhashim
25. “When they think they know the answers,
People are difficult to guide.
When they know that they don’t know,
People can find their own way.”
--Lao Tzu, Tao Te Ching