What You'll Learn:
- How to use data to build pipeline effectively.
- Secret tactics and tips to generate awareness and engage in effective sales conversations online with the right buyers.
- Why Growth Hacking doesn’t really work (unless you have a strong marketing flywheel in place)
- How to optimize your social presence and build a personal brand “hub”
- How to create tactical how-to style content that earns trust and converts.
- Creative ways to use video to fill your pipeline.
- How to repurpose content effectively and maximize your content’s “mileage.”
- How to tap into engaged communities and build referral networks.
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Modern Lead Generation Strategies & Techniques To Supercharge Your Pipeline In 2018
1. How To Create Viral Content
On LinkedIn And Drive
Massive Inbound Leads
SALES HACKER WEBINAR
@saleshacker
2. Traditional Marketing Channels – Which ones should you focus on?
Emerging Lead Gen Channels – Tapping into Webinars and Podcasts
How to create weekly content to remain top of mind with prospects
LinkedIn & Social Media best practices for engaging and finding leads.
Simple techniques for starting & advancing your sales conversions.
Agenda
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3. ✓ CEO of Single Grain, Marketing Agency to Top Brands
like Amazon, Uber, Airbnb, Lever and more.
✓ Over 1 Million Podcast Downloads – Growth
Everywhere and Marketing School w/ Neil Patel.
✓ Expert Proficiency in Lead Generation, SEO, Content
Marketing, Paid Advertising, Funnel Optimization.
✓ Keynote Speaker and Contributing Writer to Forbes,
Inc, Entrepreneur, and other top publications.
Eric Siu
“
4. ✓ Earned results for brands such as: MLB, Grainger,
Mattermark, Contactually, DocSend, Klipfolio, Pipedrive,
Sales Hacker, GoSkills.
✓ 3x’d Sales Hacker’s website traffic in less than one year.
2.5x’d email list growth in 11 months.
✓ Built a conversion focused SEO program @ Pipedrive,
ranking #1 for high-vol. terms like “Sales Management”
“His SEO and content strategy chops, auditing, and analysis skills
are world-class. Gaetano's SEO audits contained a level of depth
that was far superior to any agency I have ever seen.”
– Brad Zomick, VP Marketing @ Pathgather
Gaetano DiNardi
“
11. Tools for Podcasting
o Libsyn – Digital distribution
o WordPress – Content Management
o Microphone
o Zoom or Zencastr for Recording
o Design - Canva or Upwork
12.
13. Tools for Webinars
o Crowdcast, Zoom, GoToWebinar –
Digital distribution
o WordPress – Content Management
o Instapage or Leadpages
o Design - Canva or Upwork
31. Why should reps be
writing status updates
instead of articles?
32. Why write status updates instead?
o Super conversational, easy to digest.
o It sparks engagement and debate.
o Likes and comment velocity fuel the
fire.
o LinkedIn doesn’t want you to leave!
42. Creating Weekly Content That Resonates
o Take content you find on the web and
summarize key points in your LinkedIn
feed.
o Answer questions on Quora and
summarize it in a status update.
o Use your own company’s content from
the blog and summarize it.
o Use inspiration from your weekly day
to day!
43. Questions To Consider During Content Ideation:
- What problems are happening in your industry that you can
shed light on?
- What skills are crucial to succeed in your role or industry?
- What does the future of your industry look like?
- What advice would you give your 21 year old self?
- What advice would you give college grads looking to get in your
field?
- What cutting edge tools can you provide insight on?
44.
45.
46. Content types and styles
that are most likely to go
viral in your feed.
47. Viral content types recap
o Storytelling with emotional hook.
o Unique research or data driven post.
o Intriguing, Question-based content.
o Bold, Thought Provoking, Controversial.
o Downloadable templates, checklists, or
special opportunities.
49. Simple techniques for starting &
advancing your sales conversions
o Connect with new prospects who engage
immediately.
o Keep the conversation going, DO NOT go for the
hard sell.
o Play the long game, ask to collaborate.
o Comment on other popular threads diligently
and intelligently.
o Share hot threads with existing prospects who
may have gone dark to spark discussion.