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Shorten Your Sales 
Cycle with 3 Key 
Hacks 
Mark Stoddard, EMEA Channel Manager 
September 23, 2014 
mstoddard@hubspot.com 
@mdstoddard
AGENDA 
Define Your Sales Process 
How it fits into the sales process 
1 
2 
3 
Start Helping
DEFINE YOUR SALES PROCESS 
1. RESEARCH 
Prepare for the sales process 
2. PROSPECT 
Get to a connect 
3. CONNECT 
Schedule the Exploratory Call 
4. QUALIFY/DISCOVER 
Execute the Exploratory Call 
5. Agency Grader 
Get Buy – In/Determine how 
viable an opp 
6. Demo/OBJECTIONS & 
CLOSE 
Showcase Software/Sign up new 
customer 
Too Big 
Queue 
No Fit 
Queue 
Marketin 
g Queue 
Int’l 
Queue 
Unable to 
Qualify 
Unqualifie 
d 
Closed 
Lost 
Closed 
Lost 
LEAD OPPORTUNITY 
Bad Lead
STOP 
CLOSING 
START 
HELPING
NO ONE 
ENJOYS 
BEING 
‘CLOSED’
DEFINE YOUR 
TARGET 
• DoPn’Rt juOst SrelPy oEn yCouTr company, 
know YOUR ideal prospects. 
• What unique experience do you 
have? 
• What industries do you know well? 
• Who can you always resonate 
with?
QUESTIONS?

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Sales Hacker Series Dublin - Mark Stoddard - Shorten Your Sales Cycle With Three Key Hacks

  • 1. Shorten Your Sales Cycle with 3 Key Hacks Mark Stoddard, EMEA Channel Manager September 23, 2014 mstoddard@hubspot.com @mdstoddard
  • 2. AGENDA Define Your Sales Process How it fits into the sales process 1 2 3 Start Helping
  • 3. DEFINE YOUR SALES PROCESS 1. RESEARCH Prepare for the sales process 2. PROSPECT Get to a connect 3. CONNECT Schedule the Exploratory Call 4. QUALIFY/DISCOVER Execute the Exploratory Call 5. Agency Grader Get Buy – In/Determine how viable an opp 6. Demo/OBJECTIONS & CLOSE Showcase Software/Sign up new customer Too Big Queue No Fit Queue Marketin g Queue Int’l Queue Unable to Qualify Unqualifie d Closed Lost Closed Lost LEAD OPPORTUNITY Bad Lead
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  • 6. NO ONE ENJOYS BEING ‘CLOSED’
  • 7. DEFINE YOUR TARGET • DoPn’Rt juOst SrelPy oEn yCouTr company, know YOUR ideal prospects. • What unique experience do you have? • What industries do you know well? • Who can you always resonate with?