2. Which Tactics to Use to Attract B2B Sales Leads
A recent marketing research chart from Marketing Sherpa caught
our eye because so many of our clients want to focus on email
marketing as a way to increase lead generation. Marketing Sherpa
asked their survey participants, "Which of the following tactics is
your organization using to improve the relevance and engagement
of email content delivered to subscribers?" This is what they said:
3.
4. Personalization is Key
37% said they, "segment email campaigns based on behavior" and
36% of respondents said that they "Dynamically personalize email
content" as a tactic for engaging their readers. We think that both
of these tactics are amazing ways to get amazing results from an
email marketing camp
One of the most valuable services that we offer is the ability to
develop detailed B2B sales leads lists that allow for a high degree
of segmentation. Working from a database of B2B contacts that's
not only up to date but also detailed allows for multiple marketing
emails to be developed in a single campaign that specifically target
the market segments you want to go after.
5. Generate More B2B Sales Leads Through Better
Targeting
Instead of taking a list, creating one email campaign, and hoping
that your campaign gets results, a custom created list can allow
you to tailor the various stages of your campaign around things
like:
Region
Company size
Organizational level
Specific title Keywords
6. Better Lists=Better B2B Sales Lead Generation
Cleansing and appending your existing business contacts list is
always a fabulous option that we recommend to all of our clients.
Sometimes, however, you need an infusion of new contacts or you
don't have the time to devote to expanding or building a B2B
business contacts list from scratch. There are a lot of reasons you
might even need new contacts list, like if you are trying to expand
into a new market, introducing a new product, or just experiencing
lack luster lead generation from your existing list. Whatever the
exact circumstances, it's not uncommon for businesses to go
looking for a business contact list.
7. Accuracy is Key For Better Lists
We've said it before, and we still stand by it, not all lists are
created equal. When you are looking to purchase or build a B2B
contacts list it's important that you are working with the best
information possible. For us that means providing our clients with
the kind of contact information they need, ensuring that our
contact information is accurate, and giving our clients the tools
they need to succeed. To achieve these goals we focus on three
things:
Customizable contact information- We provide lists that can be
customized to target titles, keywords, industries, or a wide
range of other criteria. This is an important step because it
allows our clients to very specifically target their ideal lead;
which in turn leads to a higher rate of sales conversion
8. Better Lists
Accurate Information- We pride ourselves on our leads list
accuracy. Our contact data is tele-verified and updated regularly
so that we can ensure the highest rates of deliverability. Working
with accurate data saves you time and money and increases your
B2B sales lead generation.
Extensive Reach- We are thorough in our research and have lists
that offer global coverage. Choosing a list from a provider with a
wide range of detailed information means that you are going to
be getting more contacts of a higher quality.
9. Build Your List
If you need to increase your B2B sales lead generation and you're
feeling overwhelmed by the idea of building and cleaning your own
lists, there is help out there. Don't let spring cleaning overwhelm
you! Make sure you chose a business contact list that has a deep
pool of verified contact data and offers you the flexibility to target
your ideal leads. At the end of the day, the more complete,
accurate, and detailed the list the better the B2B sales lead
generation.
10. “
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If you're interested in learning more about our list acquisition or
building services, please contact us today and let us help you meet
your lead generation goals.
Start Getting Leads
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