An analysis of 'Empire' magazine's 'Hell Boy 2'.

1. Colour: The magazine followsasimple colourscheme of
red,white andgoldto attract the viewersandconnote
howdangerand horror are dominantandverypowerful.
Theyalsomake the magazine seemveryauthoritativeand
layeredontopa black backgroundwe see howdark the
genre isand howthere isa lotof contrast amongst
characters andfilmsinthe genre.
Sell-lines: The magazine indicatesthe different
informationandarticlesinthe magazine throughthe use
of sell lines.The subheadingsare inalargertextthan the
informationatthe bottomto give the audience aglimpse
of whatelse toexpectinthe magazine andallowusto
readmore aboutotheractors/actressesandfilmsthatare
out or will be released.
We thensee the mastheadbeingburntand
up inflamesconnotingthere ishorror
dominance inthisissue aswell asgiving us
a visual effectthatsuggestingthatthis
magazine isnotlike others.Thismagazine
will grabthe attentionof the audience can
be full of all the filmgossipandinterviews
that will setthe place of fire makingit
unique.
Puff: There is a puff displayedabove the image
allowingusthe see whatotherinformationthere
may be inthismagazine.Puffs grabthe attention
of the readerandmake the magazinesunique
fromone another.It allowsusto be excitedabout
whatmay appearin the magazine andisclear and
easyto read.
Main Image: The image iscentredand followsthe
conventionsof the rule of thirds.There isconnotations
that thismagazine iswell knownasthe image is
overlappingthe masthead,howeverthisalsoconnotes
that the model andthe movie are more importantinthis
issue,theyhave more dominance overotherinformation
inthismagazine. Hellboyisinredwhichsuggestsdanger,
thisisrelevantasthe horror genre isseenas dangerous
and mysterious.Furthermore,we see thatthischaracteris
differentandhisyelloweyesandfacial expressions
suggesthe isnot a character to messwithhe is deadly.
Howeverwe see he isalsoreligiousbecause he wears
religiousbeadsaroundhiswrist.
Masthead: The mastheadshowsstrongconnotationsof
the filmbeinginthe horrorgenre.Firstlythe writingisin
redsuggestingthatthere isan elementof dangerinthe
filmaswell asthe magazine helpingusunderstandwhat
the issue of the magazine isbasedon.
Layout: The magazine followscommon
conventionssuchasthere beingabarcode to
allowusto see that thismagazine isinthe mass
marketas well asbeingsoldtoreadersif they
wantto buy a copy.Alsowe see the issue date
and price inthe centre of the ‘M’ in the
mastheadsuggestingthatthismagazine isnot
newand iswell knowntoproduce lotsof film
information.
Main Sell-line: The main sell-line islarge andboldon
the page meaningitcangrab the reader’sattention
and allowusto see whatthisimage issuggesting.The
fact that itsays firstlookconnotesthatthisisa new
filmandthat thismagazine will give youthe first
informationyouare hearingaboutthe release of the
sequel toHell boy.There iswhite writingsuggesting
dominance andpoweraswell asthe impactthat this
filmwill have inthe cinemas.Thisiseffective alongside
the use of simplisticfontsused.