Business Centred Design

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Sameer Chavan

Technology Business Design

Business Centred Design ,[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 4 1 2 3 4 1a 2a

Business Objectives ,[object Object],[object Object],Naukri Jeevansathi 99acres Brijj Generate Leads, increase page views, get adds clicked, increase database Registration View jobs Apply for jobs Buy Services Registration View match Initiate contact Buy service View Property Post property Send enquiry Registration Add contacts Build network Post/apply jobs

Persuasive architecture ,[object Object],[object Object],[object Object],[object Object]

Persuasive architecture - Eg ,[object Object]

Forward flow only ,[object Object],[object Object],[object Object]

Define Hero of the Page Search is Hero ,[object Object]

Seductive Design ,[object Object],[object Object]

Seductive Design- EG ,[object Object],[object Object]

Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]

So What ? ,[object Object],Does it imply that if we Design for business objectives and merchandising then we are no longer the users’ advocates and start acting like aggressive and manipulating sales people?

strategy ,[object Object],[object Object]

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