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CONSUMER DECISION MAKING 
model in an outline 
STEP 1 : INPUT 
Product 
Place 
Price 
Distribution channel 
1 
2 
3 
5 
4 
SOCIO CULTURAL ENVIRONMENT 
Family 
Reference groups 
Non commercial sources 
Social class 
Culture and Subculture 
All of these are external influences 
STEP 2: PROCESS 
MARKETING EFFORTS OF THE FIRM 
1.Motivation 
2.Perception 
3.Learning 
4.Personality 
5.Attitude 
Psychologicalfield 
EXPERIENCE 
Need Recognition 
Pre purchase search 
Evaluation of alternatives 
STEP 3 :OUTPUT 
PURCHASE 
1. TrialPurchase 
2. RepeatPurchase 
POST PURCHASE EVALUATION 
All of these are consumer decision making 
A simple model of consumer decision making

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A simple model of consumer behavior

  • 1. CONSUMER DECISION MAKING model in an outline STEP 1 : INPUT Product Place Price Distribution channel 1 2 3 5 4 SOCIO CULTURAL ENVIRONMENT Family Reference groups Non commercial sources Social class Culture and Subculture All of these are external influences STEP 2: PROCESS MARKETING EFFORTS OF THE FIRM 1.Motivation 2.Perception 3.Learning 4.Personality 5.Attitude Psychologicalfield EXPERIENCE Need Recognition Pre purchase search Evaluation of alternatives STEP 3 :OUTPUT PURCHASE 1. TrialPurchase 2. RepeatPurchase POST PURCHASE EVALUATION All of these are consumer decision making A simple model of consumer decision making