8. 8
CURRENT OPERATIONS :
KFC SUPPLY CHAINSUPPLIERS IN PAKISTAN
There are two categories of suppliers
The DRY FOOD SUPPLY.
The FROZEN FOOD SUPPLY.
For a dry food supply like a ‘burger –bun’ they have established their own warehouses .
Where as for frozen food ‘chicken’ they have agreement with K &N chicken for suppling
chicken and ‘fish’ is supplied by Thailand and spices are supplied by dubai to all over
restaurants in Pakistan.
13. 13
KFC STRATEGY
It’s primary objective is to take advantage of the potential growth in
other countries.
To establish a strong position and to develop their image.
Key success factors are:
Continuing cost saving through R&D
Use of new technology and innovation to work efficiently
Their key factors will lower the cost and increase profit industry.
15. 15
In Pakistan, KFC provides 100% Halal and Hygienic products to its customers. It offers a
variety of finger-licking products,
some of which are as follows:
•Kentucky fried chicken
•Zinger burger
•Krushers
•·GameBox
•Twister
• Boxmaster
16. 16
After analyzing KFC's operation and procedures it appears to be an
effective and efficiently ran restaurant. Customer relations are
important assets to KFC, which builds repeat business and
reinforces their reputation as the leader in the chicken
industry. As far as recommendations we feel KFC needs to
persevere with its already implemented procedures and continue
to listen to customer needs to ensure their success as an industry
leader.
conclusion
