2. What is Environmental Scanning? The process of collecting, analyzing, and distributing information for tactical and strategic purposes Brown and Weiner defined environmental scanning as "a kind of radar to scan the world systematically and signal the new, the unexpected, the major and the minor"
3. Why do we need to scan? To know what is the appropriate business to start in the place. To develop strategies that you will do to get ahead of competitors.
5. The strengths of a business can help it maintain its advantages over its competitors. Its weaknesses, on the other hand ,may cause the business to fail. An entrepreneur should exploit or discover the opportunities that com in his way to stay competitive and recognize the possible threat that can challenge his position in the market.
33. Qiuz 1. What is environmental scanning? 2. Give one importance on why we need to scan. 3-4. Give two things that can be included in the scan. 5. Give examples of businesess and one possible place that it will be patronized (ex: Photocopy shop infront of a school)