Luxury Brand D & G - Samta Khinda

Luxury brands: DOLCE & GABBANA Manoni Claudia Sidari Ilaria

DOLCE&GABBANA HOW TO REACH IT? ADVERTISING (UNIT 6) QUALITY (UNIT 10) ORGANISATION (UNIT 3) BRAND (UNIT 1 ) LEADERSHIP (UNIT 12) BUSINESS NICHES (E-WORLD) HISTORY

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ITALIAN STYLE

HOW TO REACH THE LEADERSHIP???

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MULTIPLE BRAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],QUALITY

QUALITY FOR D&G ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHINESE COMPETITION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

D&G TARGET MARKET ,[object Object],[object Object],[object Object],[object Object]

DOLCE&GABBANA TARGET MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

D&G JUNIOR TARGET MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],GUCCI BABY D&G JUNIOR CHICCO Photos of baby vip and gossip Advertising campaign, poster Spot, advertising campaign, poster MEANS Vip Children with their fashionable parents Children with their parents SUBJECTS Glamorous and shopping moments Groups of kids with the sight direct to the lens Every day real life OBJECT OF ADVERTISING CAMPAIGN Luxury, brand awareness Style, irony, brand awareness, be a part of a group Comfort, health, play VALUES

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2392 2 83 11

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],right right right

ENDORSEMENT ,[object Object],They wear football players (Italy team)

They dress rockstars (Madonna, Elthon Jhon, Jennifer Lopez)

They dress actresses (Monica Bellucci; Nicole Kidman, Angelina Jolie)

They dress television stars (Simona Ventura, presenter of Sanremo)

LICENSING and BRAND STRETCHING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Luxury Brand D & G - Samta Khinda

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (8)

Similar to Luxury Brand D & G - Samta Khinda

Similar to Luxury Brand D & G - Samta Khinda (20)

Recently uploaded

Recently uploaded (20)

Luxury Brand D & G - Samta Khinda