In this presentation at Fifteen Seconds Europe in June 2018, Samuel Scott, a marketing keynote speaker and The Promotion Fix columnist for The Drum, discusses the problem of digital ad fraud.
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
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The Billions You're Losing to Online Ad Fraud
1. The Billions You’re Losing to Online Ad Fraud
SAMUEL SCOTT
COLUMNIST, THE PROMOTION FIX – THE DRUM
GLOBAL MARKETING SPEAKER
#ThinkAhead18 — @samueljscott
2.
3. The Cost of Ad Fraud
Sources: The Drum / The&Partnership / m/Six
37. 25% of people worldwide use a VPN
— GlobalWebIndex in Wired magazine
The Biggest Myth in Martech
@samueljscott#ThinkAhead18
38. 200 million visits in August 2017
— SimilarWeb data
The Biggest Myth in Martech
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39. Safari 11

(Macs and iPhones)


Intelligent Tracking Prevention lets

companies track people for only
24 hours after visiting a website
The Biggest Myth in Martech
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53. Danke!
Samuel Scott
Keynote Marketing Speaker

Columnist at The Drum
sjscott80@gmail.com
@samueljscott
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