36. A PR + Communications Plan
1. Be Proactive
Don’t let digital advocates frame the debate
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37. A PR + Communications Plan
2. TV is Not Dying…
It’s having babies
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“Death of TV Continues Not to Happen” - Ad Contrarian Bob Hoffman
38. A PR + Communications Plan
ABC CBS NBC
CBSO YTAMZ
FOXCNN MTV FAMHSN VH1 COMESPN CNBC
VUDU ABCOBLZ FEEI FMOEPXNTFX HULU ACRN HBONBCO PLS
39. A PR + Communications Plan
3. Total TV Time
Remains the Same
But the time is fractured among
more programs & platforms
41. A PR + Communications Plan
4. People Will Always
Want Cheap TV
Entertainment
Regardless of the source
42. A PR + Communications Plan
#casbaacon -- @samueljscott
5. TV Beats Online Ad Campaigns
No viewability issues or fraud
Numbers are audited
Figures represent real humans
No tracking or surveillance marketing
43. Thank You!
Samuel Scott
Keynote Marketing Speaker
Columnist at The Drum
!
sjscott80@gmail.com
@samueljscott
Facebook and LinkedIn
RSS and e-mail list
#casbaacon -- @samueljscott
For reference: This column and this one of mine at The Drum