2.  Communication is the
process of sharing our
ideas, thoughts, and
feelings with other people
and having those
ideas, thoughts, and
feelings understood by
the people we are talking
with.
 When we communicate
we speak, listen, and
observe.

4.  Source
 Message
 Channel
 Receiver
 Effect

5.  In order to conclude on the process of
communication, we can say that it includes certain
steps to convey the message from sender to
receiver. The message should be conveyed to the
receiver to complete the communication process and
it should be understood by the receiver. The process
of communication becomes effective when it gives
some positive effect. In today’s world the process of
communication helps reach every nook and corner of
the world. Technology plays an important role in the
success of process of communication. It makes the
process of communication very simple and faster. It
also helps to avoid barrier to communication by
giving several option of channels and media to
convey the message.

6.  A communication
barrier, also known as a
language barrier, is any
problem when two
people cannot
communicate with each
other. This can be due
to different spoken
languages, or speech
disorders.

7. Psychological
barrier
Inattention Time pressures Distraction/noise
Poor retention Social barriers Cultural barriers Semantic barrier
Linguistic
barriers
Past experience Organizational
barriers
Technological
failure

8.  Time
 Distance
 Distraction

9.  Advertising started from 4000 B.C
 Earlier was advertising was rock paintings and
engravings.
 In the early market people sold everything together
later we had organized markets. In short, there was no
organization.
 Advertisement came about when vendors learned how
to arrange their items properly for buyers to easily see
or find them.
 The first newspaper advertisement appeared in 1650.
 Print advertising first appeared in America within the
pages of the Boston Newsletter– published in 1704.

10.  Handbill, posters, and
signs became popular
formats for advertising.
 The printing press was one
of the most important
developments in the
history and evolution of
advertising.
 By the middle of the
1600s, the printing press
was the bicentennial.

11.  Modern advertising trends are constantly changing.
 In the 80’s and 90’s, cable and satellite technology transformed the
media landscape and fragmented audiences.
 The Internet has evolved into an advertisers low-cost playground.
a. Email campaigns are less expensive to produce than traditional print
campaigns.
b. The Internet also allows a more strategic direct and targeted approach
to advertising.
c. Email is a less formal and more personalized alternative to traditional
direct mail campaigns.

12.  Pay Per Click Advertising
 Social Network Advertising
 POP UP Advertising
 The sources of advertisements now are
as follows :

13. A small representative list of current digital
opportunities includes:
 An advertiser’s own digital
properties such as: •Home
page •Campaign landing
pages •Sales channel
 Content Video sharing and
search Web sites: •YouTube
•Viddler •Revver •Vimeo
•Guba •Scanscout.com
•Blinkx.com
 Media hardware gateways:
•Xbox/PS3/Wii •Sonos
•Slingbox/Squeezebox •TiVo
2.0/DVRs
 Social networking
environments: •MySpace
•LinkedIn •Xanga •Twitter•Hi5
•Famiva •Facebook •Orkut
 Shopping search sites:
•Pricegrabber.com
•Shopzilla.com
•Shopping.com
 Local search sites: •Yelp.com
•Mojopages.com
•Citysearch.com
 A variety of search-oriented
ad models:•Google Adsense
•Windows Live Search •MSN

14.  Television and Cable
 Radio
 Outdoor Billboards

15.  Bodies of women have
been used in different
ways to advertise
products.
 Advertisements promote
ideas like ‘women MUST
be beautiful’.
 Advertisements portray
women as sex objects.
 Advertisements have
now become pervasive.

17.  It makes
consumers laugh
and create an
emotional link with
the product.
 It enhances
recollection, evalua
tion and the intent
to purchase the
product.

18.  •It is the use of
sexual or erotic
appeal in advertising
to draw interest to
and to help sell a
particular product.
 •Power to attract or
interest

19.  This advertising
appeal makes use of
subliminal
messages, which are
intended to be
perceived
subconsciously.
 They are perceived at
a subconscious level.

20.  It touches on topics
of a timely nature.
 It makes the
advertisement, more
sense and
memorable.
 E.g. Christmas
specials, Valentine
Day offers etc.

21.  More emphasis is placed on
providing factual information and
specific details about product
benefits. Used by small
businesses to fend off
competition.
 Product oriented appeal-
Colgate.
 A household cleaning product
ad might show the product in
use and then offer an
explanation of how it cleans
twice as well as competing
brands and costs less.
 E.g. Tata Tea- Jaago re, Sun
Drop Oil

22.  Emotional
advertisement always
grabs attention. They’re
targeted towards the
audiences heart.
 The sub conscious
mind evaluates the
information consciously.
 Why do emotional
appeals work?

23.  Advertising that
attempts to create
fear to sell products.
 How is it effective?

24.  Direct comparison
between competitive
brands.
 Compared on basis of
attributes like
price, packaging, quali
ty, quantity, etc.
 Can be direct or
indirect, positive or
negative.