2. About Online Advertising
Online advertising is a form of marketing and advertising or
promoting products by the use of internet to deliver
promotional marketing messages to consumers.
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4. Trends of Online Advertising
● Mobile marketing,
● It's Google and Facebook's game to win,
● Mobile rules for ad blocking,
● You tube marketing.
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6. Delivery Methods
● Display advertising
● Search engine optimization (SEO)
● Social media marketing
● Mobile advertising
8. Search Engine Optimization (SEO)
It attempts to improve a website's organic search rankings by
increasing the website content's relevance to search terms.
9. Social Media Marketing
It is a commercial promotion conducted through social media
websites for promoting their products by posting frequent updates.
10. Mobile Advertising
Mobile advertising is ad copy delivered through wireless mobile
devices such as smartphones, feature phones, or tablet computers.