3. DEFINITION
E-tailing or Electronic retailing may be defined as use of
internet to sell goods and services online.
E-tailing is the practice of selling retail goods on the
internet. It is the abbreviated version of “electronic
retailing” which essentially constitutes business to
consumer transaction.
6. TYPES OF E-TAILERS
E-Tailers
Bricks and
Pure Play
Clicks
E-Tailers
E-Tailers
7. Pure Play E-Tailers
A pure play e-tailer uses the Internet as its primary
means of retailing. Some of the pure play e-tailers
are Buy.com, Amazon.com, etc.
8. BRICKS AND CLICKS E-TAILERS
A brick and click e-tailer uses the Internet to push its goods
or service but also has the traditional physical storefront
available to customers. Combining this new type of retail
and the old of a general store is a new type of store which is
part of the green economics movement, promoting ethical
consumerism. The pioneer in this segment in India is
offersforshoppers.com.
9. TRIGGERS OF E-TAILING
Saves time and efforts
Convenience of shopping at home
Wide variety / range of products are available
Good discounts / lower prices
Get detailed information of the product
Able to compare various models / brands
10. BARRIERS OF E-TAILING
Not sure of product quality
Cannot bargain/ Negotiate
Not sure of security of transactions / Credit card
misuse
Need to touch and feel the product
Significant discounts are not there
Have to wait for delivery
11. E-TAILING IN INDIA
website offering event
based online sales for a
limited time period on
fashion-wear, accessories,
lifestyle products, sports
Ishita Swarup, founder
wear and gear, electronics
partner and CEO of
and even furniture with
99Labels.com
members-only prices that
99labels is an innovative are marked up to 70 % off
discount-oriented e-tailing label prices.
12. FACTS
In India, 1 in 3 online shopper „buys‟ online! 80% of
all regular online Indians „shop‟ online.
(Source: JuxtConsult India Online, 2008)
According to Economic Times, Online shopping is
globally growing at around 8-10%, In India the
growth rate is upwards of 30%.
(Source: Economic Times, Dec. 17, 2009)
13. Internet Usage & Population Statistics
YEAR Users Population % Pen. Usage Source
1998 1,400,000 1,094,870,677 0.1 % ITU
1999 2,800,000 1,094,870,677 0.3 % ITU
2000 5,500,000 1,094,870,677 0.5 % ITU
2001 7,000,000 1,094,870,677 0.7 % ITU
2002 16,500,000 1,094,870,677 1.6 % ITU
2003 22,500,000 1,094,870,677 2.1 % ITU
2004 39,200,000 1,094,870,677 3.6 % C.I. Almanac
2005 50,600,000 1,112,225,812 4.5 % C.I. Almanac
2006 40,000,000 1,112,225,812 3.6 % IAMAI
2007 42,000,000 1,129,667,528 3.7 % IWS
2009 81,000,000 1,156,897,766 7.0 % ITU
2010 81,000,000 1,173,108,018 6.9 % ITU
(Source: http://www.internetworldstats.com/asia/in.htm)
14. LATEST UPDATE
India Getting Comfortable With
Online Shopping
Experian Hitwise‟ s research show that shopping is the 10th
most popular online activity in India, ranking below social
networking, news and travel, but picking up more visits than
government, music or sports websites.
By international standards, Indian e-commerce is immature -
shopping ranks fifth in online activities in the US and fourth in
the UK.
(Source : Hindustan Times, Nov. 23, 2010)
15. CONCLUSION
The e-retail revolution has come up with huge
opportunities and advantages both for the marketer as
well as the consumer. The consumer can now shop 24x7
from his home and at his convenience. He can search for
a product from a hoard of online shops and deals
available. According to an IMRB study, it states that
shopping convenience, time saving and the availability of
a wide range of products were the three major triggers of
the Indian e-tailing market.
Editor's Notes
ITU-International Telecommunication UnionIWS- Information Warfare Site
