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Retail Formats of Big bazaar

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Ramneek Singh Sandhey
Ramneek Singh Sandhey
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EXHAUSTIVE RETAIL FORMATS OF BIG BAZAAR ,[object Object],[object Object]
About Big Bazaar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
TARGET AUDIENCE ,[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],KIRANA STORES
 
[object Object],[object Object]
RETAIL FORMAT ,[object Object]
PRODUCT RANGE IN BIG BAZAAR
PRODUCT MIX
ELECTRONICS BAZAAR FASHION & JEWELLERY FURNITURE BAZAAR CHILD CARE & TOYS OTHER SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
1.The Great Exchange Offer ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2.Sabse Saste Teen Din (Big days) ,[object Object],[object Object]
3.Wednesday Bazaar – “Hafte ka sabse sasta din” ,[object Object]
 
[object Object]
1.PSYCHOLOGICAL PRICING
2. Value Pricing ,[object Object]
3.TIME PRICING ,[object Object]
4.Bundling
 
 
Guerrilla Marketing Strategy marketing strategy
[object Object]
[object Object]
POP’s ,[object Object],[object Object]
[object Object]
[object Object]
[object Object]
1.STRATEGIES ADOPTED TO NULLIFY THE EFFECT OF RECESSION. ,[object Object],[object Object],[object Object]
2.EMOTIONAL ASSOCIATION OF BIG BAZAAR WITH MIDDLE CLASS PEOPLE ,[object Object]
[object Object]
[object Object]
 
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
RECOMMENDATIONS ,[object Object],[object Object],[object Object]
[object Object]

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Retail Formats of Big bazaar