Book used for this presentation: Basics Interior Design 01: Retail Design Paperback by Lynne Mesher

1. HOW TO DESIGN
GREAT STORE?
DESIGN PROCESS
Module: Commercial Interior Design
Term: July 2013
Lecturer: M.Arch Sandra Draskovic

2. BRAND?

3. Think of yourself as a brand. You need to be
remembered. What will they remember you for? What
defines you? If you have it in you, do something that
defines you. Invent something, develop a unique
skill, get noticed for something — it creates a talking
point.
Chris Arnold
“
“

4. Brands are like people 
They have
personality, character, values, stories and
history. Like people, brands express
themselves in a variety of ways.
How?
Through
logos, colors, slogans, campaigns, products, ev
ents, experience, identity to respond to growing
needs of sophisticated audience and
customers.
*
*

9. ... strong emotional response
personality and individuality
freedom and flexibility of creation
different approaches and mediums
innovation, up-to-date relevance
physical presence, unique spatial
experience
...
...
...
...
...
*

10. BRANDS to research their complex,
sometimes radical and experimental interior
layouts, spatial application, strong aesthetic
personality and design appearance:
NIKE. AUDI. CAMPER.
BRANDS to research with more defined image
and variation on common visual theme with
elements of spatial surprise and value in store
in each location:
AESOP. ISSEY MIYAKE. UNIQLO. GAP

11. BRANDS to research their experimental spirit
and the way they push boundaries in aesthetic
diversity of how branded retail space can look
like, pursuit in creativity, exciting spatial
experience and social awareness in
communication with customers:
ADIDAS. IKEA. GAGGENAU. CAMPER

16. ... Unique and quirky characteristics
craving to distinguish from aesthetic
homogenous retail mainstream
desire for original, for change, for
individuality, for story, for sparks
craving for tactile, sensorial, acoustic and
physical experience
presence in digital and online-social
interaction and responsibility
mix between visual vocabulary, logo and
one-of-a-kind store concepts
...
...
...
...
...
*

17. *

18. *

19. *

20. *

21. *

22. * NIKE STADIUM

23. An effort to reinvent retail space and foster a
community connection, athletic brand Nike
started unveiling Nike Stadium locations in
2010. The locations in New York, Berlin,
London, Milan, Tokyo and Paris “refresh” every
few months, offering a mix of space for live
performances and art exhibits, as well as a
platform to increase retail awareness (Nike
undergone significant changes).
The ever-evolving locations provide an adaptive
presentation space for design, architecture, and
retail marketing.
*

24. The Wilson Brothers
Next to new seating, a
illuminated running track, new
shelves, as well as other small
details, the Pixaramic display
is certainly the most
impressive of the re-design of
the space by The Wilson
Brothers. Take a look a the
video here below, giving you a
better idea of how the
installation works and what it
is capable of doing.

32. *

33. *
NOKIA SHWOROOM HELSINKI

34. *
NOKIA SHWOROOM, HELSINKI

35. *
NOKIA SHWOROOM, HELSINKI

36. AUDI SHWOROOM, MIAMI
Our pavilion for AUDI renders visible the
invisible forces that flow through our city – the
driverless car is relying on sophisticated
sensory and computational technology that
constantly observes and calculates the
dynamic space that the living city constitutes.
The result is an architecture of movement
whose forms have not been predetermined by
the architect but are constantly being
recomposed by the people populating the
pavilion.
Bjarke Ingels, Founder & Partner, BIG.
“
“

37. *
AUDI SHWOROOM, MIAMI

38. *
AUDI SHWOROOM, MIAMI

39. PLAY&INTERACTION
* SCHNEIDER SHWOROOM

40. PLAY&INTERACTION
* BURRBERY FLAGSHIP STORE

41. PLAY&INTERACTION
* BURRBERY FLAGSHIP STORE

42. LEISURE
* PORSCHE SHOWROOM

43. DESIGN PROCESS?

44. *

45. ENTRANCE

46. * - Exterior: façade, logo
- Threshold, transition
- Shop windows
- Transparency
- Interaction
- Mystery, posters
- Display

47. * - Entry area – starting point
- Open, spacious area
- Time to pause, feel, sense, experience
- Leisure, display, seating, main flow
- Access for all users with disabilities

48. * FAÇADE,
ENTRANC
E
SHOP
WINDOWS

49. * Zara installation by Duccio Grassi
Architects, Milan

50. * Zara window displays, Budapest

51. * Zara Christmas windows, Toronto

52. * Hermès Bijenkorf window displays by
Studio Kiki van Eijk, Amsterdam

53. * Zara flagship store Via del Corso – Rome

54. * Window display at theSPACE by SFD, London

55. * The Manchester United Experience Retail by
HEAD Architecture, Macau

56. * redcurrent store by Studio
Gascoigne, Wellington

57. * Guess flagship store, New York

58. * Harvey Nichols by Callison, Jakarta

59. * H&M store Estudio Mariscal, Barcelona

60. * Shanghai Tang Mansion flagship store by
Design MVW, Hong Kong

61. VISUAL IDENTITY

62. * - Visual identity -
LOGO
- Colors
- Branding
experience
- Up-to-date
products
- Display, tasting,
sensing,
discussing

63. *

64. * Connect Hearing store, Upland, Temecula –
California

65. * Jorge Silva Hair Salon and Spa by
AAMD, Guimarães – Portugal

66. CIRCULATION

67. * - Human circulation
and pathways:
- Circulation diagrams
- Routes, arrows, way
of communication and
interest
- Space division: areas
between products and
merchandising

68. *

69. *- Horizontally
- Vertically
- Spine – lead
- Circular
- Loop
- Zig-zag
- Free flow

70. * GRID LAYOUT BETWEEN RACKS

71. * FREE FLOW BETWEEN FIXTURES

72. * CIRCULAR LOOP (RACE TRACK)

73. * CIRCULAR LOOP ALONG FIXTURES

74. * FREE FLOW AROUND FIXTURES

75. DISPLAY OF
PRODUCTS

76. * - Selling the
products or
services
- Display of
products, present
ation and
distribution
- Essential part of
store organization

77. *

78. * - Fixture and
furniture: low, high,
mid floor
- Displays: custom-
made hooks and
hangers
- Using interior walls:
fixed, hang,
- Free standing: low
cabinets, shelves,
drawers, displays

79. * PUMA store

80. * PUMA store

81. * PUMA store

82. * Illy-temporary shop by Caterina T. Milan

83. * MINI pop-up store by Studio 38, London

84. * Weekday store by Gonzalez
Haase, Amsterdam

87. SERVICE AREAS
& ANCILLARIES

88. - Storage area for
products and stock
- Supporting rooms
for furniture, fixtures
and fittings repair
and storage
- Fitting areas
- “back of the house”
rooms for employees
-
*

89. - “try and experience
before buy”
- Dividers, curtains,
doors, mirrors, lighting
and position of
luminaires, hooks,
shelves, fixtures,
screens, seat, shop
assistant …
- Space to catch the
breath,
*

90. * Marie France shop by Clifton Leung Design
Workshop, Nanjing – China

91. * H&M dressing rooms

92. * Yve saint laurent dressing rooms

93. * Prada dressing rooms

94. * Prada dressing rooms

95. * Zaradressing rooms

96. POINT OF SALES