49% of buyers research vendors on LinkedIn by viewing their profiles, networks, and activity. An excellent LinkedIn profile demonstrates expertise, validates questions, reassures doubts, and interests viewers to create trust and compel action without appearing boastful. 44% of buyers find vendors through shared connections on LinkedIn, which helps consultants be found and lowers decision risk by reassuring buyers. LinkedIn is the most logical way for today's digital buyers to find the right consultant as it is more accessible than websites and not just a resume.

1. LinkedIn For Consultants
Experts & Advisors
cc: nan palmero - https://www.flickr.com/photos/97402086@N00

2. 45 M LinkedIn Profile Views
Per Day
cc: amyvdh - https://www.flickr.com/photos/36387370@N00

3. Today's Buyer
• Digital
• Self - Educating
• Mobile
• Seeking expertise from their network
connections
• Not interested in cold calls or being
"sold to"
cc: phsymyst - https://www.flickr.com/photos/78624556@N08

4. Pre-Sale: Buyers Look on
LinkedIn to validate You &
Your Company
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5. 49% of buyers research vendors
via LinkedIn profile
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6. Buyers look at:
• Your Profile
• Your network
• Your activity and content
cc: kevin dooley - https://www.flickr.com/photos/12836528@N00

7. An Excellent LinkedIn Profile:
• Demonstrates Expertise
• Validates the questioning
• Reassures the doubting
• Interests the viewer
• Creates Positive Impressions
• Creates Trust
• Doesn't appear boastful
• Compels Action
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00

8. A LinkedIn Profile SHOULD NOT BE:
• A resume
• Boastful
• Out of Date
• Inaccurate
• Uninteresting
• A Missed Opportunity
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9. LinkedIn Shared Connections:
• Helps consultant to be found
• Lowers the decision risk
• Reassures the buyer
cc: courosa - https://www.flickr.com/photos/51035553780@N01

10. The Appeal of Shared Connections:
• Lower the risk
• Reassure the buyer
cc: courosa - https://www.flickr.com/photos/51035553780@N01

11. 44% of buyers find vendors
through shared connections
cc: GroggyFroggy - https://www.flickr.com/photos/59255972@N00

12. LinkedIn is
• not a resume
• more accessible to buyers than
your website
• the most logical way for today's
digital buyer to find the right
consultant
cc: nan palmero - https://www.flickr.com/photos/97402086@N00

13. Thank You
Sandra Long - Post Road Consulting