LinkedIn is a major professional networking platform with over 560 million global users and 149 million in the US. It is the top resource for recruiters, with over 90% using it to find candidates. For universities, LinkedIn presents opportunities to help students and graduates be found by recruiters by creating compelling profiles that reflect their personal brands and affiliations. Alumni are the number one referral source for companies hiring today, so connecting current students and graduates to alumni on LinkedIn can be an important university referral gateway. However, universities face challenges in keeping up with LinkedIn changes and educating students, graduates and alumni on effective use. Top universities provide direct support and networking pathways on LinkedIn.

1. LinkedIn Stats for Universities
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2. Professional usage
• 560 M global
• 149 M USA
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3. 3 M Jobs Posted
Every Month in the USA
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4. Over 90% of recruiters
use LinkedIn to find candidates
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5. Student & Grad Profiles
• Need to "Be Found"
• Need to be compelling
• Reflect personal brands
• Reflect your university
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6. Employee Referral
#1 Way Companies Hire today
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7. Perfect opportunity
for Universities
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8. Alumni LinkedIn Connections
“Your Best University Referral Gateway”
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9. Alumni will refer to the LinkedIn Profiles
of your students & grads
- before referring them to their employers
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10. Challenges for Schools
• Constant LinkedIn changes
• Staff education & time
• Student education & availability
• Alumni education & availability
• Professional guidance
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11. Top Universities
• LinkedIn profile support and
education
• Networking pathways with
alumni
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12. Thank You
from Sandra Long, Post Road Consulting
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