Find out the origins of Personal Branding from Wikipedia, as presented by Sandra Long - Post Road Consulting. Sandra is the author of "LinkedIn for Personal Branding: The Ultimate Guide."

1. Personal Branding:
Do You Know the Origins?
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00

2. Personal branding is the practice of
people marketing themselves and their
careers as brands.cc: MarcelaPalma - https://www.flickr.com/photos/53114928@N02

3. While previous self-help management techniques
were about self-improvement, the personal-branding
concept suggests instead that success comes from self-
packaging.
cc: Daniel Y. Go - https://www.flickr.com/photos/84172943@N00

4. Personal branding often involves the
application of one's name to various
products.cc: danmachold - https://www.flickr.com/photos/55569773@N00

5. For example, the celebrity real-estate mogul turned
President of the United States, Donald Trump uses his
last name extensively on his buildings and on the
products he endorses.
cc: Gage Skidmore - https://www.flickr.com/photos/22007612@N05

6. This same logic follows for personal brands-
there is a constant desire for a reinforcement
of the self-brand.
cc: Arenamontanus - https://www.flickr.com/photos/87547772@N00

7. History

8. Personal branding, self-positioning, and all individual
branding by whatever name, was first introduced in
1937 in the book Think and Grow Rich by Napoleon
Hill.cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00

9. Positioning Yourself and Your Career-You can
benefit by using positioning strategy to
advance your own career.
cc: ITU Pictures - https://www.flickr.com/photos/42121221@N07

10. Key principle: Don’t try to do
everything yourself.
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00

11. Goffman's self presentation theory

12. Goffman’s Self Presentation is a key theory that
explores the way people want to be seen and how
people are perceived by their peers.
cc: MsHellyer - https://www.flickr.com/photos/7272807@N02

13. Goffman, uses the term Dramaturgy as
a component to his theory of self
presentation.
cc: APMus - https://www.flickr.com/photos/54514782@N06

14. This term refers to looking at your own
persona as a drama, treating your actions
as an actor in a play.cc: Len Radin - https://www.flickr.com/photos/9080018@N07

15. Social media

16. Social media extends beyond just
Facebook and Twitter and into the
professional world as well.
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00

17. There are general professional profiles like
LinkedIn and company or industry-specific
networks, such as Slack.
cc: TAKA@P.P.R.S - https://www.flickr.com/photos/26414679@N05

18. Thus, social media network sites serve as
complex, technologically mediated venues for
the branding of the self.
cc: jenny downing - https://www.flickr.com/photos/7941044@N06

19. Thousands of self-help books, programs, personal
coaches, and articles exist to help individuals learn
to self-brand.
cc: RichGrundy - https://www.flickr.com/photos/32888907@N03

20. Because personal branding is basically pointing out, and in
some cases, glorifying, certain positive characteristics of an
individual, it is not unlike traditional branding of products
and companies.
cc: Brett Jordan - https://www.flickr.com/photos/55497864@N00

21. Personal branding makes you accountable to others in
a way that mirrors the corporation to consumer
relationship.
cc: Paul Keller - https://www.flickr.com/photos/18259771@N00

22. Authenticity is viewed as both residing inside the self
and is also demonstrated by allowing the outside
world access to one's inner self.
cc: rodarmor - https://www.flickr.com/photos/28066001@N03

23. It is interesting to think about the idea of authenticity
with disclosure, and the freedom social networks allow
in disclosing an inauthentic self.
cc: Tim Geers - https://www.flickr.com/photos/47912915@N02

24. All the while, those posting are forming a digital
archive of the self, through which a brand could
be crafted by others.
cc: phsymyst - https://www.flickr.com/photos/78624556@N08

25. Thank You
Wikipedia
Post Road Consulting LLC
cc: stevendepolo - https://www.flickr.com/photos/10506540@N07