4. THETAIWANESE SOCIAL LANDSCAPE
(ADVERTISING ON FACEBOOK)
• Easy access to people fromTaiwan
• China, Hong Kong markets can be tapped with ease
• Moderate difficulty to access people from Japan,
Singapore, United States…
• “Noise” fromThailand, Malaysia, Indonesia
• Very low penetration to the rest of the world
5. ETSY ISTHE GAME CHANGER
• Founded in 2005
• Headquartered in Brooklyn,
NY
• Over 30 million members
• Over 1 million active shops
• 200 countries with annual
transactions
6. “BUT”THERE AREN’T FREE
LUNCHES
• Highly Competitive to be the “cream of the crop”
• Requires maintenance and micro-management
• “MoneyTraps” for the unsuspecting sellers
• Needs more than “Business English” for effective
customer service
7. WE ARE HERETO HELP
• 3+ years of experience on Etsy
• #182 Handmade Bag & Purses Seller
(Worldwide)
• #8 Handmade Seller (Taiwan)
9. VERSUS
Curation Not-Curated Minimal Curation
Language
English + 7 European
Languages
Chinese (Traditional & Auto-
Convert into Simplified),
English Optional
Shop types
Handmade (Third-party
manufacturing needs approval),
Vintage (20 years), Craft
Supplies
Handmade, Original Designs,
Importer/Distributor,Vintage
(10 years)
Market
United States (60%), Canada,
Australia, Europe, 200+
countries
Taiwan. Future Direction:
China, Hong Kong, Japan
Fees
USD $0.2 per listing (4
months) + 3.5% transaction
fee + PayPal fees (~7%)
10-15% of sales (of which 5%
is returned back to customer)
10. ETSY:TERMS OF USE & SELLER
GUIDELINES
• Resellers Not Accepted
• Third-Party Manufacturing (Except Prints, Posters,
Music, Books) Requires Separate Application and
Approval
• BeTransparent & Disclose Members ofYourTeam
• https://www.etsy.com/help/article/4507
11. THE MONEY
• Etsy's Direct Checkout is not supported for sellers inTaiwan
• is the preferred payment method for sellers wishing to attract international customers
• is also a payment gateway for customers paying with international credit cards
• When customer pay with credit card, the amount is instantly credited into your balance
(minus PayPal fees)
• The balance can be spent at any time towards purchases or payment of Etsy fees, or they could be
withdrawn into your bank account (~10 business days processing time)
• Money Order / Personal Check / BankTransfer are not recommended for they are subject to frauds
• Etsy fees are payable on the 15th of the next month
12. MORE ABOUT PAYPAL
• You need a PayPal Premier or Business Account
• When selling on Etsy, PayPal account should be in USD
• PayPal Fees (Receiving Money) = 4.4% + 0.3 USD
• PayPal Fees (Withdrawal inTWD) = 2.5% added to exchange rate
• You can refund your customer in full or in part within 60 days of
receiving the payment.The 4.4% PayPal fee (minus 0.3 fixed fee)
will be returned to you (pro-rata if doing a partial return)
13. MORE ABOUT PAYPAL
• Starting Apr 2014, PayPal withdrawals (TWD or
USD) must now be sent to account at E.Sun
Bank
• USD can now be directly withdrawn into E.Sun
foreign currency account (withdrawal fee 2.5%)
• Convert foreign currency balance to USD on
Paypal or direct withdraw toTWD (2.5% loss)
• Linking PayPal to E.Sun bank account is done on
internet banking, with details to be confirmed
• http://www.esunbank.com.tw/event/paypal/eng/
index.html
Additional Info Mar 2014
14. ACCOUNTING OFYOUR ETSY EXPORTS
(PAYMENT RECEIVEDVIA PAYPAL FROM
ABOARD)
a terrible mess, and NationalTaxation Bureau will prefer that
you do not report these incomes over the fear that the
numbers are fabricated for the purpose of sales tax avoidance
your sales will be tax-free
15. BEFORE SIGNING UP ON ETSY
My products can be shipped internationally
I have researched my competition on Etsy and made sure my products
are competitive
I am willing to invest time & money to build my international audience
I have excellent photographs for my products
I am confident with my English ability to write products descriptions and
answer customer inquiries in a way that appears as if the customer is
dealing with a native English speaker
18. USE OUR INVITATION LINK
• http://etsy.me/1n0uVrz
• 40 Free Listings (=US$8) each for my shop and
yours
19. YOU WILL NEED
PayPal Premier or Business Account (Verification can
be done afterwards)
Visa / Master Credit or Debit Card for Etsy Bills
Shop Name (Alphabets and Numbers only, no space)
At least 1 item to list (description + up to 5 pictures)
24. You can only change your shop name once, so think wisely
Use a short name that creates does not conflict with existing shop names
Use CamelCase when the name is composed of more than 1 word
25. Fill in the form -You should just list 1 item for now
26. PayPal account = the email address you signed up your PayPal
account with.You should not accept any other payment options
31. THE MANY WAYS SOMEONE
CAN DISCOVERYOU
• Seeing your stuff on Etsy front page
• Searching for specific item
• Browsing through categories or other curated pages
• Found your shop or your items from google
• … many other ways
32. INTHE MENTORSHIP
PROGRAM,YOU WILL LEARN
• Tips on pricing your products on Etsy
• Building a transparent, trustable and attractive shop on Etsy
• Policies,About Page, Profile Page
• Shop Announcement, Shop Sections, Rearranging, Listing Details
• Improving Customer Service
• Photographing Listing Images
• Etsy search algorithm & getting seen
• Effects of New Listings / Renewals
• Timing
• Titles &Tags SEO
• Small business marketing - cost effective ways to bring buyers into your shop
33. ADVANCEDTOPICS
• Etsy Newsletters
• Variations
• Treasuries
• Teams
• Search Ads
• Prototypes
• Shop Local
• Etsy API Apps
• Marketing ROI calculations
• The need for a separate website
• Tracking performance with GA and Etsy
Stats
• Google SEO
• Advertising through blogs & advertising
networks
• Web 3.0 Social Networks
• Marketplace Platforms similar to Etsy
34. After registering an Etsy account, join the discussion at
Team Etsy Taipei & North Taiwan Sellers
https://www.etsy.com/teams/20871/etsy-taipei-north-taiwan-sellers
!
YES! I WANT TO LEARN MORE!
