2. The Indian retail industry is the fifth largest in the world.
Comprising of organized and unorganized sectors.
India retail industry is one of the fastest growing industries in
India, especially over the last few years.
Though initially, the retail industry in India was mostly
unorganized, however with the change of tastes and
preferences of the consumers, the industry is getting more
popular these days and getting organized as well.
With growing market demand, the industry is expected to
grow at a pace of 25-30percent annually.
The India retail industry is expected to grow from Rs. 35,000
crore in 2004-05 to Rs. 109,000 crore by the year 2010.
3. Founded in 2006, HyperCity Retail (India) Ltd. is part of
the K. Raheja Corp. Group, a leader in the Indian retail
sector.
K. Raheja Corp helped create modern retailing in India
with the Shopper's Stop, Inorbit Mall and Crossword chains
in addition to its successes in realty and hospitality.
HyperCity opened its first store in Malad, Mumbai. Today,
HyperCity has opened a total of 13 stores
HyperCITY,India‟s finest hypermarket chain which was
launched its Bangalore store on 25th March at Embassy
Paragon, ITPL Road, near Brooke Field.
4. Re-tailing
Food
Fashion
Home Solutions
Books and Music Store Locator
Café coffee.
Meet and fish.
KFC
5. •To know the customer awareness of Hyper City and its
products
•To measure the customer satisfactory level at Hyper City
•To study the determinants of purchase decision making.
•To measure the expectations of customers about Hyper City
•To know the quality of service and the feedback from the
customer
6. 1. Primary data: A structured questionnaire
was prepared for the collection of primary
data.
2. Secondary data: Secondary data are
collected from internet, journals and
materials provided by the company.
