This webinar discusses converging inbound and account-based marketing strategies. It features three speakers: Jon Dick from HubSpot, Peter Herbert from Terminus, and Sangram Vajre from Terminus. Jon Dick discusses how inbound and ABM strategies can intersect at each stage of the buyer's journey. Peter Herbert outlines workflows for operationalizing ABM and inbound together, such as lead-to-account nurturing and event marketing follow-up. Key takeaways are that ABM can accelerate leads to opportunities by engaging the entire buying center, metrics should measure account engagement and lead scoring, and combining inbound and ABM can generate more revenue.