China Asean Philippines Import Online Trading with Ecommerce102

Photo/graphics credit: www.livetradingnews.com
Ecom102.com attempt to provide understanding focused on e-
commerce application of Asean Economic Integration – Free
Trade Agreement down to individuals for online retailing, for
SME entrepreneurs and medium scale enterprise. Hosted & Prepared by:
Eireen Diokno-Bernardo
Certified Ecommerce Education Specialist
Official Business Trainer for Paypal, eBay.com,
UnionBank, Weebly.com, XendExpress,
Sun Business Technology
Philippines and South East Asia
Facilitated by:
Tina Delfin Carag
Project Manager Ecom102 AM-Program
Leader - Sante Barley International

The scoop is an attempt to simplify the understanding and considerations for China-Hongkong Imports.
To provide the basic steps for start-ups, recommend strategies and approaches for best practice, to
increase the level of success and lower the risk for those who wants to engage with trading, retail to
bulk importation amongst the Asean Economic Communities.
Hosted & Prepared by:
Facilitated by:
Tina Delfin Carag

The content of this presentation is part of ecom102 module for
CHINA-PHILIPPINES IMPORTS – Localizing Ecommerce/ Business Module;
Step-step learning , video access for Start-up. ---
Hosted & Prepared by:
Facilitated by:
Tina Delfin Carag
http://bit.ly/1Jo9sTJ

•Because Asean Economic Integration is e-commerce
business opportunities for individual online retailers,
SME entrepreneurs and medium scale enterprise.

•Because China/Hongkong can provide
low priced goods with online consumer
demands.
.

•Because there are products, by-products and
materials that are not available in the
Philippines, and China is a good source that can
supply items.

•Because of there are many
misconceptions regarding custom,
duty free for importing.

Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia,
Myanmar, Philippines, Singapore, Thailand, Vietnam.
Ten countries with strategic geographic advantage
to form themselves as a single market. ASEAN
community as a region that aimed to be highly
competitive and fully integrated into the global
economy.

ASEAN ECONOMIC COMMUNITY –
A region for equitable economic development for
products, human recourses, trade financing ,
enhanced infrastructure and communications
connectivity, development of electronic transactions
through e-ASEAN / Commerce.

As entrepreneurs we should be smart, open to options in sourcing
our inventories, merchandise and materials. On the other hand as
entrepreneurs, we should be outstanding in distribution.
Buy Low – Sell High = PROFIT

We should be importing & exporting; we
should be EXPORTING and IMPORTING.
Global economy will stop without cross-
border trading.
IMPORT & EXPORT is a big contributors of
a country’s GNP.

National Economic Protectionism Association (NEPA)..,National Economic Protectionism Association (NEPA)..,
the oldest local non-government organization inthe oldest local non-government organization in
the Philippines established since 1934,the Philippines established since 1934,
promotes economic protectionism under the basic socialpromotes economic protectionism under the basic social
and business premise--and business premise-- BUY FILIPINO!BUY FILIPINO!

For Ecommerce102
YES.., BUY FILIPINO!!!
It is important to buy our own; to do that is
actually empowering your own market,
which is actually people who are buyers of
your business.
Buying our own is supporting local economy
which is our social responsibility as citizens
of a country.

For Ecommerce102
As entrepreneurs situated and is benefiting
from the infrastructure of your localities;
BUY FILIPINO is actually supporting
your self.

For Ecommerce102
We believe in the call for national economic
protectionism., but we should not be limited to
buying merchandize, raw materials, by-
products that are not available in the
Philippines.

For Ecommerce102
As entrepreneurs, our mandate is to focus on
the objectives of our businesses; Buy Filipino
should not be limited to sourcing outside of the
country, if what we need for our business
objectives are not available within.

There should always be a balance between
EXPORTING, IMPORTING AND BUY FILIPINO
•A good economy is dependent on the balance
between “the in” – “the out” – “the stay” flow of
goods and services.
•To be an EXTREMIST, one after another will tip-
off the fragile balance of the economic scale.
•A good balance economy will resolve many
political and social issues any country is facing.

BASICS OF
MARKET
BEHAVIOUR
Simplified Presentation of Eireen Diokno-Bernardo

CONSUMERS ARE DRIVEN BY
NEEDS --
WANTS --

CONSUMERS – DRIVEN
NEEDS –
CONSUMER’S DECISION TO BUY
are heavily influenced by price and time
needed.

CONSUMERS - DRIVEN
NEEDS
LIKE BASICS THINGS WE NEED TO BUY FOR
OUR DAILY CONSUMPTION.
Example:
Food -- Rice, Meat, Condiments, Water, others.
Cleaners -- Toiletries, Laundry, Kitchen, others
MORE & MORE

CONSUMERS - DRIVEN
NEEDS
Decision in buying NEEDS is normally based on
PRICE &VALUE FOR MONEY.
Of course there are other factors that influenced the market buying
behaviors , but the simplest and most basic that influenced consumers is
the PRICE.
It is UNCOMMON as far as market behavior for a consumer to buy
consumable items they need based on preference of being UNIQUE.
WE ALWAYS BUY WHAT WE NEED BASED ON VALUE FOR
MONEY.

CONSUMERS - DRIVEN
NEEDS
AGAIN -
It is uncommon as far as market behavior for a consumer to
buy consumable items they need because they want to be
UNIQUE.
THEY WILL ALWAYS GO FOR WHAT IS VALUE FOR
MONEY.

CONSUMERS DRIVEN
WITH NEEDS
-- normally do not need items that are
standing out as different, generally speaking,
as long as the price is right, it is value for
money, it is likely to be sold.

CONSUMERS -- DRIVEN
WANTS – BUYING DECISIONS ARE
INFLUENCED with the intention to
STANDOUT.
To STANDOUT are pchological needs of any
human being for individuality; impulse driven
by competitive nature which is innate survival
characteristic of any living species.

CONSUMERS -- DRIVEN
WANTS –
As consumers buying decision for the things we
WANT are primarily influenced by our desire to
be UNIQUE .
To be unique or to be different is basic buying
instinct of any consumer with the urge to position
ourselves in the society. The desire to assure
his/her position in a group is nature’s way of
motivating individuals to survive life.

CONSUMERS -- DRIVEN
WANTS –
As consumers appetite to be unique RESULTS TO
BUYING BEHAVIOR.
That is creating a demand for products that are not
available in his/her country.
That is creating demand that are rare, limited, one of a
kind, which is supposed to be hard to find.
Consumer “WANTS” has fade the way for the science of
marketing, the ART OF BRANDING, the prerequisites of
imaging appealing to the psychological sensory of the
consumers to want products.

CONSUMERS -- DRIVEN
WANTS –
Question:
Would you agree; the majority of Filipino
consumers living in urban communities has a
big demand for foreign brands?

CONSUMERS -- DRIVEN
WANTS –
Question:
What could be the factors why Filipinos are more
incline to buy foreign brands and products instead
of buying our own, Filipino made products?

CONSUMERS -- DRIVEN
WANTS –
Answer:
We can enumerate hundreds of factors and all can be
qualified as an acceptable reasons why; but one answer
will summed it all up.
WANTS - DRIVEN BY BUYING BEHAVIOUR TO
STANDOUT -- and brand, product marketers and
advocates understand how to suggest, how to maneuver,
how to pitch, making consumers believe that these
products are what they need to STANDOUT.

CONSUMERS -- DRIVEN
WANTS –
Answer:
Not disregarding other factors like; product quality, pricing,
availability, design and functionality, but reality is many
Filipinos “WANTS” foreign made products and brand to
satisfy their psychological needs to be their own individual
based on the suggestion of foreign brand campaigns.

CONSUMERS -- DRIVEN
WANTS –
Answer:
 And somehow Philippine made products, brands and designs,
even if it can offer quality and uniqueness to the Filipinos as a
local market, it is still not a top choice for our local consumers.
The demands for locally made products are not there to sustain
the local manufacturers.
The demands are overwhelmed with the Americans and
Europeans brands that can be found and be sourced out in
China and Hongkong.

Question:
Not unless it’s a costume party, do
you see this look being advertised as
fashion trend within the Philippines?
NO!
It is not a popular look, its trivial
and its outdated, within the
Philippines as a statement it could
be accepted, but as a fashion trend
for the local market, it will be very
subjective.

It maybe a crazy idea, but with a little
design twitching and with the right
marketing approach, regardless of ethnicity,
based on psychological need of any
individual to standout, ecom102 believe,
Filipino products can offer a different look
for individuality needed . Therefore, it deserve
a good position in the international market.
But isn’t it the Filipino look
can offer uniqueness mixed
with parties abroad?

And because of the advent of technology,
because we are in the age where countries
as market can be within the reach just by a click of a button,
where importation and exportation is not as difficult as it used to be,
where countries become economic allies and regions
are forming as one superpower,
with the onset of ASEAN ECONOMIC COMMUNITY,
FREE TRADE AGREEMENTS, WE FILIPINOS ARE NOW MORE
EQUIPPED TO TRADE CROSS-BORDERS.
That is why we at www.ecommerce102.com
ADVOCATE FOR CROSS-BORDER TRADING

CHINA-ASEAN-PHILIPPINE TRADE
IS A GOOD
ECOMMERCE BUSINESS MODEL
Simplified by:

BASED ON COMPARATIVE
PRICE EVALUATION

Sample
Product
available
in the
Philippines
via
FACEBOOK
and
TV HOME
SHOPPING
Php1999 or
Php633 each
A – Philippines Sample

http://www.ebay.com/itm/Women-Denim-Jeans-Slim-Skinny-Leggings-Jeggings-Stretch-Pants-Sexy-Trousers-/
pt=US_Womens_Leggings&var=&hash=item3ced3c2466#shpCntId
If you will buy 3pcs at
43.50 exchange rate
That only Php433 or
Php144 each
B – Hongkong/China Sample

Meaning in simple computation
from which source the lowest product cost?
A – Philippines Sample
B – Hongkong/China Sample

Ecommerce102 has a modules for China-Philippines Import /
Online Trading / VIDEO ACCESS ONLINE COURSE - P1388 per access
 It is a video access with heavy discussion on how to sourced online and offline
items coming from China and Hongkong.
 Illustrations, recommendations, contacts, links, steps, navigations and best practices not to be scam.
 Logistic Options/ Recommendations / Contacts and How to.
 How to compute for Taxes & Rates of Duty per article/ items.
Follow this link for more details -- http://bit.ly/1Jo9sTJ
UPDATE is being process and the following content will be included:
 Impact of ASEAN Free Trade Agreement on E-commerce Philippines.
 Top 10 items HOT for online trading 2015.
 More Asean integrated product codes.
 E-commerce expectation 2016 in relation to AEC – Economic Integration.
 Import trade localizing e-commerce or online trading new strategies.
 With discussion on DROPSHIP / DIGITAL MARKETING AFFILIATE / eCommerce Business no Start-up
Capital.
TARGET DATE TO PUBLISHED WITH PRICE CHANGE FEB 5 - P1688 per access
This is a progressive learning module – from time to time updates about importing /ecommerce/
applicable technology development will be included and it will affect the ENROLLMENT
FEE PER ACCESS.

You can source good feasible items you can sell high via
e-commerce / online but we have to take in to
consideration with the INBETWEEN WATERS AND
BORDERS.
RESTRITIONS
PERMITS, LICENCE AND CLERANCES
RELATED EXPENSES
WAREHOUSING
CUSTOMS

SAMPLE CUSTOM AND DUTY FREE COMPUTATION

EXAMPLE OF - HOT PRODUCTS HEAVILY
TRADED ONLINE
 MERCHANDISE HEAVILY
TRADED ON FACEBOOK -
Rate of Duty for 2015 ASEAN
SOURCE to 2016 at ZERO %
 - Clothing Textile Products >
- Shoes (Footwear) -----------
- Toys --------------------------
- Health Supplements
Containers
 - Electronics Wireless Device
and all the products above
CHINA to PHIL / ASEAN -
ZERO %
> click AHTN, Section 104, TCCP SECTION Xl - Textile & Textile Articles 7%
> click AHTN, Section 104, TCCP SECTION Xll - Footwear 5% - 15%
> click AHTN, Section 104, TCCP SECTION Vll - Toys 5% -10%
> click AHTN, Section 104, TCCP SECTION XV - Aluminum 1% to 0%

IMPORT PROCEDURES AND DOCUMENTATIONS:
Every importer must be accredited with the BOC. The importer’s accreditation will be valid for a period of
one (1) year which accreditation may be renewed by filing an application for its renewal at least thirty (30)
days prior to the date of expiration.
An application for accreditation in the prescribed form must be filed with the BOC supported by the
following documents:
1. Special Power of Attorney (in case of representative applicant) or Board Resolution
of authorized representative (for Corporations);
2. Bureau of Customs Official Receipt (BCOR) evidencing payment of registration fee;
3. Printed Client Profile Registration System (CPRS) Application profile;
4. Mayor’s Permit and Barangay Clearance (Business Permits);
5. Bureau of Internal Revenue (BIR) Tax Identification Number (TIN) and/or VAT
(non VAT) Certificate;‐
6. Valid ID and Community Tax Certificate (CTC) of applicant;
7. Securities and Exchange Commission (SEC) Certificate of Registration, Articles of
Incorporation and By laws (for Corporations); Proof of registration with the‐
Department of Trade and Industry (DTI) (for Sole Proprietorships);
8. Audited Financial Statements (AFS) for the past year (if applicable);
9. Bureau of Investments (BOI) Certificate of Registration (if applicable);
10. Income Tax Returns, Certified True Copy of VAT returns for the past 3 years
(if applicable);
11. Proof of ownership or lawful occupancy of the business premises, as the case
may be;
12. Proof of utility billing;
13. Company profile with pictures of premises;
14. Location map of principal place of business;
15. Capital structure:

IMPORTANT NOTE:
 There are many ways to import without any required
documentations and still the trading is considered legit.
 There are many ways to bring in goods/items to the
Philippines minus excessive duty taxes or sometimes none.
 It will all depend on the item categories, materials and
articles related, packaging and Logistic Affiliations.
Forgive us if we can’t be fully detailed about it, those things
are discuss with in the exclusive virtual venue of Ecom102
Learning Modules for Export and Import / E-Commerce.

Ecom102- China/Hongkong
AFFILIATE CONSOLIDATORS
Contact – sendmaillogistic.com
EIREEN DIOKNO-BERNARDO
Contact –sendmaillogistic.com
EIREEN DIOKNO-BERNARDO
Skype Eireen. Bernardo / email: madam@sendmaillogistic.com
Skype Eireen. Bernardo / email: madam@sendmaillogistic.com
www.eireendioknobernardo.com

RECOMMENDED FRIGHT FORWARDER
ECOM102 – AFFLIATE CUSTOM BROKER

FOR CONTINUES LEARNING & DEVELOPMENT -
PROGRAM 1- China-Asean-Philippine Imports/ Ecom
 WE DO EXTENSIVE STEP BY STEP, COMPREHENSIVE GUIDANCE,
WITH SUPPORT GROUP ON HOW TO START ONLINE BIZ/Ecommerce
with China-Asean-Philippine Imports .
Exclusive of Ecom102
Video Access Learning
Module just follow this link
http://bit.ly/1Jo9sTJ

ASEAN ECONOMIC INTEGRATION –
FREE TRADE AGGREEMENT IS
ALSO PHILIPPINE EXPORTING
CHINA-ASEAN REGION
PROGRAM -2
We have heavy discussion/ Learning Modules / 6 months Mentorship
Program with Sales Objectives and w/ Hands-on Sessions for
Ecommerce Export with actual products and earning schemes as
CASE STUDY.

PROGRAM–2 is Ecom102 Affiliate Marketing Program w/ Cross Border
International Market Penetration via DIGITAL MARKETING.
Just follow this link – http://bit.ly/1tUnl1c
http://ecom102am.weebly.com/full-detail---affiliate-marketing-program.html

AN OPPORTUNITY
to visit China for Business and Pleasure this year,
for business and experiential learning through actual trade.
To learn the locations where the fashion items are manufactured ,
to be introduced with professional Chinese Suppliers,
for smooth, feasible, successful trading, safe and guided by the team of Ecom102,
Chinese Business Partners, Accredited Tour Affiliates, Trading and Learning
by Certified eCommerce Education Specialist and other field experts.
Ecommerce102
CHINA-PHIL IMPORT e-BIZ BUSINESS
TOUR TO CHINA
COMING SOON!

This is Eireen Diokno Bernardo
eireendioknobernardo.com
THANK YOU TO ALL THE CONTRIBUTORS!

China Asean Philippines Import Online Trading with Ecommerce102

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