Building a Marketplace: A Checklist for Online Disruption
Bill Gurley had written a fantastic post on building marketplaces. This is a topic that I have myself been very passionate about. My friend Nir Eyal and I teamed up to make this a digestible checklist for entrepreneurs.
On November 13, 2012, Bill
Gurley, a partner at Benchmark Capital, posted a remarkable essayon his blog. In it, he described the, “10 factors to consider when evaluating digitalmarketplaces.” Given the tremendous value marketplaces create and how hard they are to getright, we found this essay to be a goldmine of insight. We wanted to digest Bill’s post into a morememorable format.The result is this brief checklist we hope will help take some of the luck out of evaluatingmarketplace businesses. As Bill wrote, “It is unlikely that you will ﬁnd a marketplaceopportunity that would score ten out of ten with respect to this list.” But according to Bill, theodds of success improve the more of these characteristics the business exhibits. - Nir and Sangeet Read Bill Gurley’s original post here: http://goo.gl/xoAUw