Should you Gamify your business? The new talk of the town is Gamification and how in the new future it will rule the Business world. The Gartner Group has projected 50% of corporate innovation will be "Gamified" by 2015. Deloitte called Gamification one of the Top 10 Technology Trends for 2012. Studies claim the use of game mechanics will become embedded in daily life by 2020. It’s the process of applying game mechanics to activities that aren't games and is rapidly becoming a big business. So what’s making Gamification so popular today? Let’s learn more about Gamification, why is it becoming increasingly popular and how it’s helping marketers across the world enhance marketing campaigns.

1. Divya Sangwan| Business Manager
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2. Gamification –
The application of and to
activities
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3. M2 Research market spend estimates on
Gamification solutions, applying game mechanics
and behavioral analytics in non‐traditional
applications
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4. By 2015,
70%
of Global 2000
organizations will
have at least
one Gamified application
50%
of organizations that manage
Innovation processes
will Gamify those processes
*Source: Gartner Press Release
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5. Deloitte,
cited Gamification as one of the
Technology Trends for 2012…
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6. Searches for Gamification…
Summer 2010
500 Results
Today:
6.9 Million Results
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7. How Gamification Works ?
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8. The Psychology Of Game Mechanics
FRUSTRATING
Too hard/confusing
Difficulty
BORING
Too easy
Time Spent Playing
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9. The Psychology Of Game Mechanics
1Uses positive feedbacks to build up users’ motivation
2 Increases the perceived ability by making difficult jobs
simpler and more manageable
3 Places triggers in the path of motivated users
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10. Reasons You Should Gamify
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11. Consumers Want It
40% of US online adults are looking for new
ways to entertain themselves
of consumers play a video game online in 60%
a typical week
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12. Social Media Enhances It
On an average, 50% of people online between the ages of 18-44 play social
games on a daily basis
53%
of Smartphone
users play daily
66%
of Tablet users
46 % play daily 54 % play daily play daily
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13. Social Media Enhances It
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14. Early Starters Have Proven It
Engagement
Involvement Interaction Intimacy Influence
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15. Some Great Implementations
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16. 1 Fold.It
Gamification
Discovery of the
mystery of how a key
protein may help cure
HIV
Crowdsourcing
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18. 2 Salesforce
Performance Management Application
Gamification
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20. 3 Aldo
A is for ALDO
( Gamification Facebook Instagram )
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23. 4 Mindbloom
Life Mindmap
13 Million
Actions
Gamification
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25. Inspirations Dashboard
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26. Actions Dashboard
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27. Leveling Up
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28. Where Do You ?
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29. Pick Your Target
Know Your Audience
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30. Social Mobile
Ride The Wave
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31. The Bottom Line
Continuously Mobile, Social and Need to improve business
growing base of Cloud technologies process execution and
Games and across business performance through
Tech-savy users technology
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32. Thank You
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