How Web 2.0 and Social Media are Transforming Healthcare
•
10 likes•822 views
How Web 2.0 and Social Media are Transforming Healthcare. Silber D. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)
Recommended
Recommended
More Related Content
Viewers also liked
Similar to How Web 2.0 and Social Media are Transforming Healthcare
Similar to How Web 2.0 and Social Media are Transforming Healthcare (20)
More from Plan de Calidad para el SNS
More from Plan de Calidad para el SNS (20)
Recently uploaded
Recently uploaded (20)
How Web 2.0 and Social Media are Transforming Healthcare
- 1. Health 2.0: Where does Europe stand? Denise Silber Denise.Silber@BasilStrategies.com
- 2. Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine The use in Health Care of Web-based Tools blogs, podcasts, tagging, search, wikis …) to produce User-Generated Content harness the power of networks, so as to personalize health care, collaborate, and promote health education.
- 3. Health 2.0 : Segmentation (1) Use of Social Media • Internet Users on high traffic platforms • YouTube • Facebook • Wikipedia 150 health requests/sec in • Blogger Germany • Twitter • Wordpress • SlideShare • SecondLife
- 4. Health 2.0 : Segmentation (2) Companies • Innovative Tools generate new Market Segments Health Care Consumers / Linking HCP & Patients Professionals Patients •Search •Search info and • Questions •Sharing (cases) content • Searching for quality physical •Community/opinion •Community service (where to go) s •Reporting self-info •Online Consultation •Professional •PHR •PHR Collaboration •Telemedicine • Research
- 5. Physician studies 2009 Europe Manhattan Research Medimix : 30% of physicians are members of social networks 42% in Italy …
- 6. Use of Social Media: Hosp Europe
- 9. Twitter
- 11. Exemplary Asso.
- 12. Required Presence • Community Manager’s task Page FanPage Events Web site + Blog
- 13. Clickthe known BLOCKBUSTERS Most of to edit Master title style are from the US Click to edit Master text styles – Second level • Third level – Fourth level And» Fifth level some of them are now entering Europe HOWEVER
- 14. A) Professional Community : National UK FR
- 15. B) Professional Community: Global (UK - BMJ) Sweden
- 16. C) e-consultation Ire/UK NL
- 17. D) Search (UK) Webicina (Hu) (CH) (FR)
- 18. F) Patient Evaluations : UK, FR
- 19. D) Patient Community: National Italy Germany
- 20. E) Patient Benchmarking (FR) http://www.vivreavecundiabete.com/diabtest.html#diabtest9 20
- 21. Health 2.0 is generating data and impacting care Data : User-generated, Biometric, Genetic Industry R&D is sharing its role in innovation
- 22. The Issues • Constant task • Medical responsibility • Legal questions • Cost • It is also an opportunity to develop better relationships with all of your stakeholders and « expected » of us all
- 23. More Steps to Take 1 2 EXPERIMENT Define/review your Try new tools communication strategy Web-based are often Internal culture check : quicker, cheaper training workshops Monitor your image Appoint a community manager
- 24. Opportunities
- 25. Summary • Web 2.0 for Health Care or participatory medicine includes both use of social media platforms and new businesses • Europe’s diversity has led to plentiful innovation • Europe’s Health 2.0 is less known than is US for reasons of language, national borders, marketing • Health care Actors must participate in both the Social Media « conversation » and the Tools ….. This requires organizational awareness.
- 26. Contact Basil Strategies 1 rue Jacques Offenbach Cell / SMS: 75016 Paris Ph: +331 4504 2794 Fax +331 4503 3107 +336 74 78 12 36 Email Web 2.0 Denise.Silber@BasilStrategies.com •Skype : denisesilber Site: http://www.basilstrategies.com •Twitter : @health20 •Facebook : denisesilber •LinkedIn / Viadeo: Denise Silber •Blog:
- 27. _________________________________ Denise Silber Founder Basil Strategies consultants, European partner for Health 2.0 President, Association pour la Qualité Internet Santé _________________________________ Denise.Silber@BasilStrategies.com