1. BLITZKRIEG
An E-commerce and M-commerce Service designed for
Disintermediation of sales channels and effective Market research
Presented By:SANKALP SHEEL
MLP002
2. Table of contents
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Introduction
Modus Operandi and why “Blitzkrieg”
Area of concern from Manufacturer‟s point of view
Area of concern from Consumer‟s point of view
Blitzkrieg Answers to Manufacturers
Blitzkrieg Answers to Consumers
Work Flow of Modus Operandi
Business Model and Services offered by BLITZKRIEG &
Revenue Generation
• Work flow of BLITZKRIEG in accordance with 7P
3. INTRODUCTION
• Blitzkrieg is an internet based platform that can be
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operated in the form of E-commerce or M-commerce.
Blitzkrieg was conceived to bridge the growing gap
between the manufacturers and the end consumers.
Motive of the blitzkrieg is to provide solution to the
Manufacturer :- conducting authentic market
research
Consumer:- disintermediation of channels ( reducing
price), and delivery of the expected services and
product
4. Why BLITZKRIEG?
• Blitzkrieg would operate as a platform to facilitate
organizations and consumers
• creates a conducive environment between manufacturer and
consumers
• Ensures price stability
5. Manufacturer’s Concern
Consumer’s Concern
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Reaching to desired target segment via
promotional activity
Penetration of the product and services
to desired audience
communication about the product or
services is received well
Authenticity of market research activity
Door to Door surveys, online surveys
and personal interview the genuineness
of the same is not measurable.
Desired need or want of the customer is
met or not
Earning profit, even after being
competitive in pricing as compared to
competitor.
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Growing aspirations but limited means
to achieve
Credibility about the product and
services
Expectations from the product and
services
Facilities against money spent
Ever growing prices of the products or
services.
6. BLITZKRIEG ANSWERS
Manufacturers
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Platform to explore opportunities for
Manufacturers and consumers
Ease of connectivity e-commerce and Mcommerce
Greater reach and market penetration
Prolific surveys
Authentic research
Disintermediation of channels of sales
Well defined communication to consumers
Reduction in pricing of promotional
activities
Advantage over competitors
Lessens burdens of inventory management
No guesstimations
Consumers
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Services and products designed according to
need
Provides platform to earn incentives for
participating in surveys.
New income options
Brands at competitive prices
Platform for starting up a side business
Place to promote their product and services
to a wider audience
Option to sale their product and services on
Blitzkrieg platform
Usage of reward points earned at different
platform to buys product and services at
cheaper price.
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8. Business Model
• Organizations today spent millions in various activities
right from conception to execution stage of a product or
services and to lure in their target customer base
• Blitzkrieg aims to help the organization and customers
by providing a platform where in both can come together
and actively participate in the entire process.
• Blitzkrieg believes belongingness to be prime importance
in any business.
• Blitzkrieg „s stake holders; manufacturer and consumers
gets benefits as partners
