SlideShare a Scribd company logo
1 of 32
Download to read offline
•
•
•
•
•

Sakar Thakur- 51
Ganesh Tripathi -52
Parth Vora53
Pooja Vora54
Sanket Vyas -55
Uttar Pradesh
History

Geography

Demography
Reasons for going rural
•
•
•
•

Huge untapped market
Urban saturation
Increasing per capita income
Lesser competition
Facts you must know
 More than 50% rural population with no bank accounts
 Fast moving and thriving India and not on ‘METRO’ cities
 Few banks within proximity

 Travel to shop, to pay bills
 Leads to INCONVENIENCE
About Idea-money
Demo

Outlet
REGISTER
USING
*333#

Safe & secure
through mPIN

Pay anywhere,
anytime

No long queues
for bill payments

Get special
offers
Pros and Cons answers WHY ???

 Literacy Rate
 Competitor
 Idea cellular penetration in UP :

:
:

70%
Airtel Money

29% - 30%

 Product can cater to people on PAN India basis
Pros and Cons answers WHY ???


Legal Constraints



More than 90% of the country’s population uses cash to pay for its daily
needs

 Mobile telephony enriches lives of more than 75% Indian population

 Transactions migrants remit home is expected to touch more than $2
billion annually
Pricing
Limits and Offers

Silver

Gold

Platinum

Allowed transactions

Spend, Send & Withdraw

Spend, Send & Withdraw

Spend, Send & Withdraw

Maximum
amount/transaction on
other channels *

Rs. 10,000

Rs. 50,000

Rs. 10,000

Minimum
amount/transaction

Rs. 10

Rs. 10

Rs. 10

Interest

No interest

No interest

3.5% per annum
Pricing
Processing fee
Register for silver accout

Rs. 15

Register or upgrade to a
gold acount

Rs. 50

Register for platinum
account

Rs. 50
transaction
Telecom and DTH
payments(except BSNL and
MTNL)

charge*
FREE

Load cash through credit
Free
card
Utility payments(electricity, Free
gas, insurance,BSNL/MTNL)

Online travel booking
1% (max. Rs. 50)
IRCTC railway ticket booking Free
Online Shopping
Movie ticket booking

FREE
FREE

Shops, restaurants etc.

FREE
Send money to idea money
account

0-50 – Free
51-1000 – Rs 15
1001 – 3000 – Rs 35
3001 – 5000 – Rs 50

Send money to bank
account

Slab wise pricing*
0-50 – Free
51-1000 – Rs 15
1001 – 3000 – Rs 35
3001 – 5000 – Rs 50

Send money to mobile (only 0-50 – Free
for platinum accounts)
51-1000 – Rs 20
1001 – 3000 – Rs 60
3001 – 5000 – Rs 100

Withdraw money (only for
platinum accounts)

0-50 – Free
51-1000 – Rs 20
1001 – 3000 – Rs 60
3001 – 5000 – Rs 100
Competitor Analysis
 Started in 2012
 New campaign builds an emotional high ground
 Positioning money as an emotional currency and not just a financial one
 Airtel Money campaign goes Digital

 The UPPERHAND
Marketing Plan
 Analysis & identification

 Campaign Details
 Sales Pitch
 Impact visualization
 Cost benefit analysis
 Replicability potential
 Support
How will we Market it ?
Print Media & Outdoor Visibility

Social media
Electronic Media
Events & Activations
Promotional Offers
Campaign
 TVC Campaign:

What an Idea Sirji !
 Print Campaigns:

A network you can BANK on
BANK is where your HOME is
Idea money- rural marketing strategy
-
Print Media

1.
2.
3.
4.

Outdoor :
Hoardings
Billboards
Posters
Wall-paintings (for Rural)


1.
2.
3.
4.

Instore Branding :
Mobile shops
Standees
Buntings
Banks

Mobile Wallet
Dial *333# to register
Outdoor Media
Hoarding
Idea money- rural marketing strategy
Instore Branding
Wall Paintings
Idea money- rural marketing strategy
Social media
An Idea-money link to the idea website
 About
 Offers and Limits
 Demos
 Idea-money
recharge
Electronic Media

 Radio: Jingles
 TVC :
30-sec ads
10-sec ads
TVC ADS
30-sec TVC ad :

A commercial based on the message ‘What an Idea Sirji’ starring Abhishek
Bachchan as the brand ambassador.
Abhishek Bachchan depicted as a common man and explaining a hassled
person about the Idea-Money uses

10-sec TVC ad:
• Targeting the emotional appeal of son paying his father’s hospital bill
• Use of the Indian wedding rituals
Events and Activations
Games
Quizes
Prize to be given:
Idea sim-cards with idea money registration

Mall Activation

College/University Activation
Events and Activations
A road show beside an idea –money outlet stall
Free sim-cards with idea money activation for:

PEOPLE

CUSTOMERS
Haats

Melaas
Promotional Offers
 Free idea sim-cards with the registration of the silver scheme

 Tie ups with banks and internet shopping sites in the long run
 Low processing fee after a certain limit of transactions
 Seasonal Offers
Expansion Plan
• Northern belt
• Central India
• Southern states – Southern superstar, regional
channels and languages, in-film branding
Conclusion
• (Thank you picture)

More Related Content

What's hot

Rural advertisements
Rural advertisementsRural advertisements
Rural advertisementsSunny Sukhija
 
Service Product Marketing (Banking)
Service Product Marketing (Banking)Service Product Marketing (Banking)
Service Product Marketing (Banking)Shubham Khedekar
 
OneX Solutions Pvt. Ltd.
OneX Solutions Pvt. Ltd.OneX Solutions Pvt. Ltd.
OneX Solutions Pvt. Ltd.Priyal Agrawal
 
Advantages Of Geofencing
Advantages Of GeofencingAdvantages Of Geofencing
Advantages Of GeofencingWebEngage
 
Creative Strategy: Planning and Development
Creative Strategy: Planning and DevelopmentCreative Strategy: Planning and Development
Creative Strategy: Planning and DevelopmentIndrajit Bage
 
A report on MARKETING MIX in philips
A report on MARKETING MIX in philipsA report on MARKETING MIX in philips
A report on MARKETING MIX in philipsneyan_medappa
 
Rural media planning
Rural media planningRural media planning
Rural media planningChandan Singh
 
DESK RESEARCH ON STP AND CHANNEL DESIGN OF LG ELECTRONICS
DESK RESEARCH ON STP AND CHANNEL DESIGN OF LG ELECTRONICSDESK RESEARCH ON STP AND CHANNEL DESIGN OF LG ELECTRONICS
DESK RESEARCH ON STP AND CHANNEL DESIGN OF LG ELECTRONICSSHAHBAAZ AHMED
 
Targeting And Positioning In Rural Market
Targeting And Positioning In Rural MarketTargeting And Positioning In Rural Market
Targeting And Positioning In Rural MarketNishit Mehta
 
Rural Marketing, VTU Syllabus Module 7
Rural Marketing, VTU Syllabus Module 7Rural Marketing, VTU Syllabus Module 7
Rural Marketing, VTU Syllabus Module 7Adani University
 
Brand Revitalization, Brand Enhancement & Brand Elimination
Brand Revitalization, Brand Enhancement & Brand EliminationBrand Revitalization, Brand Enhancement & Brand Elimination
Brand Revitalization, Brand Enhancement & Brand EliminationKushal Kaushik
 
Marketing plan of OPPO
Marketing  plan of OPPOMarketing  plan of OPPO
Marketing plan of OPPOPreeti Agarwal
 
Advertising and sales promotion question paper
Advertising and sales promotion question paperAdvertising and sales promotion question paper
Advertising and sales promotion question paperVishal Milwani
 
Chap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional ProgramChap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional ProgramPhoenix media & event
 

What's hot (20)

Rural advertisements
Rural advertisementsRural advertisements
Rural advertisements
 
Service Product Marketing (Banking)
Service Product Marketing (Banking)Service Product Marketing (Banking)
Service Product Marketing (Banking)
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 
OneX Solutions Pvt. Ltd.
OneX Solutions Pvt. Ltd.OneX Solutions Pvt. Ltd.
OneX Solutions Pvt. Ltd.
 
Advantages Of Geofencing
Advantages Of GeofencingAdvantages Of Geofencing
Advantages Of Geofencing
 
Urban clap
Urban clapUrban clap
Urban clap
 
Creative Strategy: Planning and Development
Creative Strategy: Planning and DevelopmentCreative Strategy: Planning and Development
Creative Strategy: Planning and Development
 
Conceptual Review of the Effects of Advertising on Consumer Buying behaviour
Conceptual Review of the Effects of Advertising on Consumer Buying behaviourConceptual Review of the Effects of Advertising on Consumer Buying behaviour
Conceptual Review of the Effects of Advertising on Consumer Buying behaviour
 
A report on MARKETING MIX in philips
A report on MARKETING MIX in philipsA report on MARKETING MIX in philips
A report on MARKETING MIX in philips
 
Rural media planning
Rural media planningRural media planning
Rural media planning
 
Rural Marketing, Basics
Rural Marketing, BasicsRural Marketing, Basics
Rural Marketing, Basics
 
B2B company
B2B companyB2B company
B2B company
 
DESK RESEARCH ON STP AND CHANNEL DESIGN OF LG ELECTRONICS
DESK RESEARCH ON STP AND CHANNEL DESIGN OF LG ELECTRONICSDESK RESEARCH ON STP AND CHANNEL DESIGN OF LG ELECTRONICS
DESK RESEARCH ON STP AND CHANNEL DESIGN OF LG ELECTRONICS
 
Targeting And Positioning In Rural Market
Targeting And Positioning In Rural MarketTargeting And Positioning In Rural Market
Targeting And Positioning In Rural Market
 
Rural Marketing, VTU Syllabus Module 7
Rural Marketing, VTU Syllabus Module 7Rural Marketing, VTU Syllabus Module 7
Rural Marketing, VTU Syllabus Module 7
 
Brand Revitalization, Brand Enhancement & Brand Elimination
Brand Revitalization, Brand Enhancement & Brand EliminationBrand Revitalization, Brand Enhancement & Brand Elimination
Brand Revitalization, Brand Enhancement & Brand Elimination
 
Marketing plan of OPPO
Marketing  plan of OPPOMarketing  plan of OPPO
Marketing plan of OPPO
 
Advertising and sales promotion question paper
Advertising and sales promotion question paperAdvertising and sales promotion question paper
Advertising and sales promotion question paper
 
Jio case study
Jio case studyJio case study
Jio case study
 
Chap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional ProgramChap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional Program
 

Viewers also liked

Rural communication in Rural Marketng
Rural communication in Rural MarketngRural communication in Rural Marketng
Rural communication in Rural MarketngChandan Singh
 
Airtel rural marketing ppt
Airtel rural marketing pptAirtel rural marketing ppt
Airtel rural marketing pptShaik Mansoor
 
LG - CASE STUDY RURAL MARKETING
LG - CASE STUDY RURAL MARKETINGLG - CASE STUDY RURAL MARKETING
LG - CASE STUDY RURAL MARKETINGArveen Shaheel
 
Philips India Rural Marketing
Philips India Rural MarketingPhilips India Rural Marketing
Philips India Rural MarketingUdit Jain
 
LG Sampoorna TV | Rural Marketing
LG Sampoorna TV | Rural MarketingLG Sampoorna TV | Rural Marketing
LG Sampoorna TV | Rural MarketingKashyap Shah
 
MARCOM STRATEGY OF IDEA Cellular
        MARCOM STRATEGY OF IDEA Cellular         MARCOM STRATEGY OF IDEA Cellular
MARCOM STRATEGY OF IDEA Cellular Alok Pratap
 
Rural Marketing Icici Case Study
Rural Marketing Icici Case StudyRural Marketing Icici Case Study
Rural Marketing Icici Case Studywasim_it
 
Marketing and how atl and btl activity relate to marketing mc presentation
Marketing and how atl and btl activity relate to marketing mc presentationMarketing and how atl and btl activity relate to marketing mc presentation
Marketing and how atl and btl activity relate to marketing mc presentationSyed Salman
 
Idea Cellular Ltd.
Idea Cellular Ltd.Idea Cellular Ltd.
Idea Cellular Ltd.ibukher19
 
Project report on goodrej
Project   report on goodrejProject   report on goodrej
Project report on goodrejAryan Parmar
 
Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies Rajendran Ananda Krishnan
 
Marketing strategy development of mobile money
Marketing strategy development of mobile moneyMarketing strategy development of mobile money
Marketing strategy development of mobile moneyDara (Yingqiao) Jin
 
Paydiant Marketing Plan
Paydiant Marketing PlanPaydiant Marketing Plan
Paydiant Marketing PlanJasper Keijzer
 
Ppt on rural marketing strategies
Ppt on rural marketing strategiesPpt on rural marketing strategies
Ppt on rural marketing strategiesSukanya Devi
 
Idea cellular network
Idea cellular networkIdea cellular network
Idea cellular networkprernaasthana
 

Viewers also liked (20)

Rural communication in Rural Marketng
Rural communication in Rural MarketngRural communication in Rural Marketng
Rural communication in Rural Marketng
 
Airtel rural marketing ppt
Airtel rural marketing pptAirtel rural marketing ppt
Airtel rural marketing ppt
 
LG - CASE STUDY RURAL MARKETING
LG - CASE STUDY RURAL MARKETINGLG - CASE STUDY RURAL MARKETING
LG - CASE STUDY RURAL MARKETING
 
Philips India Rural Marketing
Philips India Rural MarketingPhilips India Rural Marketing
Philips India Rural Marketing
 
LG Sampoorna TV | Rural Marketing
LG Sampoorna TV | Rural MarketingLG Sampoorna TV | Rural Marketing
LG Sampoorna TV | Rural Marketing
 
A brief on Idea cellular !
A brief on Idea cellular !A brief on Idea cellular !
A brief on Idea cellular !
 
Idea ppt
Idea pptIdea ppt
Idea ppt
 
MARCOM STRATEGY OF IDEA Cellular
        MARCOM STRATEGY OF IDEA Cellular         MARCOM STRATEGY OF IDEA Cellular
MARCOM STRATEGY OF IDEA Cellular
 
Rural Marketing Icici Case Study
Rural Marketing Icici Case StudyRural Marketing Icici Case Study
Rural Marketing Icici Case Study
 
Idea Cellular
Idea CellularIdea Cellular
Idea Cellular
 
Marketing and how atl and btl activity relate to marketing mc presentation
Marketing and how atl and btl activity relate to marketing mc presentationMarketing and how atl and btl activity relate to marketing mc presentation
Marketing and how atl and btl activity relate to marketing mc presentation
 
Idea Cellular Ltd.
Idea Cellular Ltd.Idea Cellular Ltd.
Idea Cellular Ltd.
 
Project report on goodrej
Project   report on goodrejProject   report on goodrej
Project report on goodrej
 
Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies
 
Rural marketing ppt
Rural marketing pptRural marketing ppt
Rural marketing ppt
 
Rural Marketing Strategies
Rural Marketing StrategiesRural Marketing Strategies
Rural Marketing Strategies
 
Marketing strategy development of mobile money
Marketing strategy development of mobile moneyMarketing strategy development of mobile money
Marketing strategy development of mobile money
 
Paydiant Marketing Plan
Paydiant Marketing PlanPaydiant Marketing Plan
Paydiant Marketing Plan
 
Ppt on rural marketing strategies
Ppt on rural marketing strategiesPpt on rural marketing strategies
Ppt on rural marketing strategies
 
Idea cellular network
Idea cellular networkIdea cellular network
Idea cellular network
 

Similar to Idea money- rural marketing strategy

Go digital by Ratika Chawla, KCMT, Bareilly (2017,Feb 11)
Go digital by Ratika Chawla, KCMT, Bareilly (2017,Feb 11)Go digital by Ratika Chawla, KCMT, Bareilly (2017,Feb 11)
Go digital by Ratika Chawla, KCMT, Bareilly (2017,Feb 11)Ratika Chawla
 
August 05 2018 Digital Payments and Security
August 05 2018 Digital Payments and SecurityAugust 05 2018 Digital Payments and Security
August 05 2018 Digital Payments and SecurityVicky Shah
 
5 pit stops to your digital marketing success
5 pit stops to your digital marketing success5 pit stops to your digital marketing success
5 pit stops to your digital marketing successAdGlobal360
 
eCommerce Market Landscaping in India - 2014 and Beyond
eCommerce Market Landscaping in India - 2014 and BeyondeCommerce Market Landscaping in India - 2014 and Beyond
eCommerce Market Landscaping in India - 2014 and BeyondAshwin Gopal Krishna Setty
 
V Create Anarchy_HUL LIME Season 7_IIM Kozhikode
V Create Anarchy_HUL LIME Season 7_IIM KozhikodeV Create Anarchy_HUL LIME Season 7_IIM Kozhikode
V Create Anarchy_HUL LIME Season 7_IIM KozhikodeWipro
 
Digital Payment-Revolution in India
Digital Payment-Revolution in IndiaDigital Payment-Revolution in India
Digital Payment-Revolution in IndiaBinod Sinha
 
Connaizen next best action
Connaizen next best actionConnaizen next best action
Connaizen next best actionsanchit27
 
Marketing strategy of icici bank
Marketing strategy of icici bankMarketing strategy of icici bank
Marketing strategy of icici bankRishav Sarkar
 
Digital Payment Campaign
Digital Payment CampaignDigital Payment Campaign
Digital Payment Campaignpankajkumar3274
 
Samee Zafar Trends in digital commerce
Samee Zafar Trends in digital commerceSamee Zafar Trends in digital commerce
Samee Zafar Trends in digital commerceBogdan Stavrev
 
M-Shwari: The Story so Far
M-Shwari: The Story so FarM-Shwari: The Story so Far
M-Shwari: The Story so FarCGAP
 
Directi Case Study Contest 2010- IIMB Aspirers
Directi Case Study Contest 2010- IIMB AspirersDirecti Case Study Contest 2010- IIMB Aspirers
Directi Case Study Contest 2010- IIMB AspirersDirecti Group
 
Digital product used in online Yransactions
Digital product used in online YransactionsDigital product used in online Yransactions
Digital product used in online YransactionsNikhil Antu
 
2018 - Thinking beyond borders in Global Retail Import Export Trade
2018 - Thinking beyond borders in Global Retail Import Export Trade2018 - Thinking beyond borders in Global Retail Import Export Trade
2018 - Thinking beyond borders in Global Retail Import Export TradeRolf
 
Mobile Payments mChek
Mobile Payments mChekMobile Payments mChek
Mobile Payments mChekmomobangalore
 

Similar to Idea money- rural marketing strategy (20)

Go digital by Ratika Chawla, KCMT, Bareilly (2017,Feb 11)
Go digital by Ratika Chawla, KCMT, Bareilly (2017,Feb 11)Go digital by Ratika Chawla, KCMT, Bareilly (2017,Feb 11)
Go digital by Ratika Chawla, KCMT, Bareilly (2017,Feb 11)
 
XFIN BY KOSHISH.pdf
XFIN BY KOSHISH.pdfXFIN BY KOSHISH.pdf
XFIN BY KOSHISH.pdf
 
SBI app YONO
SBI app YONOSBI app YONO
SBI app YONO
 
August 05 2018 Digital Payments and Security
August 05 2018 Digital Payments and SecurityAugust 05 2018 Digital Payments and Security
August 05 2018 Digital Payments and Security
 
5 pit stops to your digital marketing success
5 pit stops to your digital marketing success5 pit stops to your digital marketing success
5 pit stops to your digital marketing success
 
eCommerce Market Landscaping in India - 2014 and Beyond
eCommerce Market Landscaping in India - 2014 and BeyondeCommerce Market Landscaping in India - 2014 and Beyond
eCommerce Market Landscaping in India - 2014 and Beyond
 
Bhavishya
BhavishyaBhavishya
Bhavishya
 
V Create Anarchy_HUL LIME Season 7_IIM Kozhikode
V Create Anarchy_HUL LIME Season 7_IIM KozhikodeV Create Anarchy_HUL LIME Season 7_IIM Kozhikode
V Create Anarchy_HUL LIME Season 7_IIM Kozhikode
 
Digital Payment-Revolution in India
Digital Payment-Revolution in IndiaDigital Payment-Revolution in India
Digital Payment-Revolution in India
 
Connaizen next best action
Connaizen next best actionConnaizen next best action
Connaizen next best action
 
Marketing strategy of icici bank
Marketing strategy of icici bankMarketing strategy of icici bank
Marketing strategy of icici bank
 
Digital Payment Campaign
Digital Payment CampaignDigital Payment Campaign
Digital Payment Campaign
 
Samee Zafar Trends in digital commerce
Samee Zafar Trends in digital commerceSamee Zafar Trends in digital commerce
Samee Zafar Trends in digital commerce
 
M-Shwari: The Story so Far
M-Shwari: The Story so FarM-Shwari: The Story so Far
M-Shwari: The Story so Far
 
Directi Case Study Contest 2010- IIMB Aspirers
Directi Case Study Contest 2010- IIMB AspirersDirecti Case Study Contest 2010- IIMB Aspirers
Directi Case Study Contest 2010- IIMB Aspirers
 
Digital product used in online Yransactions
Digital product used in online YransactionsDigital product used in online Yransactions
Digital product used in online Yransactions
 
2018 - Thinking beyond borders in Global Retail Import Export Trade
2018 - Thinking beyond borders in Global Retail Import Export Trade2018 - Thinking beyond borders in Global Retail Import Export Trade
2018 - Thinking beyond borders in Global Retail Import Export Trade
 
Mobile Payments mChek
Mobile Payments mChekMobile Payments mChek
Mobile Payments mChek
 
Venkatesh TAPMI
Venkatesh TAPMIVenkatesh TAPMI
Venkatesh TAPMI
 
Gaurav Nolakha GIM
Gaurav Nolakha GIM Gaurav Nolakha GIM
Gaurav Nolakha GIM
 

More from sanket394

Globalisation
GlobalisationGlobalisation
Globalisationsanket394
 
Commonwealth games india scam
Commonwealth games india scamCommonwealth games india scam
Commonwealth games india scamsanket394
 
Production System and Production Facilities
Production System and Production FacilitiesProduction System and Production Facilities
Production System and Production Facilitiessanket394
 
Mercedes- strategy management
Mercedes- strategy managementMercedes- strategy management
Mercedes- strategy managementsanket394
 
Consumer behaviour towards mobile phones
Consumer behaviour towards mobile phonesConsumer behaviour towards mobile phones
Consumer behaviour towards mobile phonessanket394
 
What word of mouth marketing
What word of mouth marketingWhat word of mouth marketing
What word of mouth marketingsanket394
 
minimum wages act 1948
minimum wages act 1948minimum wages act 1948
minimum wages act 1948sanket394
 

More from sanket394 (7)

Globalisation
GlobalisationGlobalisation
Globalisation
 
Commonwealth games india scam
Commonwealth games india scamCommonwealth games india scam
Commonwealth games india scam
 
Production System and Production Facilities
Production System and Production FacilitiesProduction System and Production Facilities
Production System and Production Facilities
 
Mercedes- strategy management
Mercedes- strategy managementMercedes- strategy management
Mercedes- strategy management
 
Consumer behaviour towards mobile phones
Consumer behaviour towards mobile phonesConsumer behaviour towards mobile phones
Consumer behaviour towards mobile phones
 
What word of mouth marketing
What word of mouth marketingWhat word of mouth marketing
What word of mouth marketing
 
minimum wages act 1948
minimum wages act 1948minimum wages act 1948
minimum wages act 1948
 

Recently uploaded

The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
best digital marketing company in south delhi
best digital marketing company in south delhibest digital marketing company in south delhi
best digital marketing company in south delhifirstpointcreationsa
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
SEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide fresherSEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide freshertanoojee71
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Digital Marketing PPT.pptx(PPT related the Digital marketing)
Digital Marketing PPT.pptx(PPT related the Digital marketing)Digital Marketing PPT.pptx(PPT related the Digital marketing)
Digital Marketing PPT.pptx(PPT related the Digital marketing)digitalwithalok1
 
Turn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdfTurn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdfVWO
 
Marketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptxMarketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptxmichaelmcfellin
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Content Marketing for Travel Related Websites
Content Marketing for Travel Related WebsitesContent Marketing for Travel Related Websites
Content Marketing for Travel Related Websitesrichardb29
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
State_of_MarTech_Not_just_another_report_it_s_a_panoramic_tour_of_the_.pdf
State_of_MarTech_Not_just_another_report_it_s_a_panoramic_tour_of_the_.pdfState_of_MarTech_Not_just_another_report_it_s_a_panoramic_tour_of_the_.pdf
State_of_MarTech_Not_just_another_report_it_s_a_panoramic_tour_of_the_.pdfUreka Media Vietnam CO., LTD
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 

Recently uploaded (20)

The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
best digital marketing company in south delhi
best digital marketing company in south delhibest digital marketing company in south delhi
best digital marketing company in south delhi
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
SEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide fresherSEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide fresher
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Digital Marketing PPT.pptx(PPT related the Digital marketing)
Digital Marketing PPT.pptx(PPT related the Digital marketing)Digital Marketing PPT.pptx(PPT related the Digital marketing)
Digital Marketing PPT.pptx(PPT related the Digital marketing)
 
Turn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdfTurn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdf
 
Marketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptxMarketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptx
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Content Marketing for Travel Related Websites
Content Marketing for Travel Related WebsitesContent Marketing for Travel Related Websites
Content Marketing for Travel Related Websites
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
State_of_MarTech_Not_just_another_report_it_s_a_panoramic_tour_of_the_.pdf
State_of_MarTech_Not_just_another_report_it_s_a_panoramic_tour_of_the_.pdfState_of_MarTech_Not_just_another_report_it_s_a_panoramic_tour_of_the_.pdf
State_of_MarTech_Not_just_another_report_it_s_a_panoramic_tour_of_the_.pdf
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 

Idea money- rural marketing strategy

  • 1. • • • • • Sakar Thakur- 51 Ganesh Tripathi -52 Parth Vora53 Pooja Vora54 Sanket Vyas -55
  • 3. Reasons for going rural • • • • Huge untapped market Urban saturation Increasing per capita income Lesser competition
  • 4. Facts you must know  More than 50% rural population with no bank accounts  Fast moving and thriving India and not on ‘METRO’ cities  Few banks within proximity  Travel to shop, to pay bills  Leads to INCONVENIENCE
  • 6. Demo Outlet REGISTER USING *333# Safe & secure through mPIN Pay anywhere, anytime No long queues for bill payments Get special offers
  • 7. Pros and Cons answers WHY ???  Literacy Rate  Competitor  Idea cellular penetration in UP : : : 70% Airtel Money 29% - 30%  Product can cater to people on PAN India basis
  • 8. Pros and Cons answers WHY ???  Legal Constraints  More than 90% of the country’s population uses cash to pay for its daily needs  Mobile telephony enriches lives of more than 75% Indian population  Transactions migrants remit home is expected to touch more than $2 billion annually
  • 9. Pricing Limits and Offers Silver Gold Platinum Allowed transactions Spend, Send & Withdraw Spend, Send & Withdraw Spend, Send & Withdraw Maximum amount/transaction on other channels * Rs. 10,000 Rs. 50,000 Rs. 10,000 Minimum amount/transaction Rs. 10 Rs. 10 Rs. 10 Interest No interest No interest 3.5% per annum
  • 10. Pricing Processing fee Register for silver accout Rs. 15 Register or upgrade to a gold acount Rs. 50 Register for platinum account Rs. 50
  • 11. transaction Telecom and DTH payments(except BSNL and MTNL) charge* FREE Load cash through credit Free card Utility payments(electricity, Free gas, insurance,BSNL/MTNL) Online travel booking 1% (max. Rs. 50) IRCTC railway ticket booking Free Online Shopping Movie ticket booking FREE FREE Shops, restaurants etc. FREE
  • 12. Send money to idea money account 0-50 – Free 51-1000 – Rs 15 1001 – 3000 – Rs 35 3001 – 5000 – Rs 50 Send money to bank account Slab wise pricing* 0-50 – Free 51-1000 – Rs 15 1001 – 3000 – Rs 35 3001 – 5000 – Rs 50 Send money to mobile (only 0-50 – Free for platinum accounts) 51-1000 – Rs 20 1001 – 3000 – Rs 60 3001 – 5000 – Rs 100 Withdraw money (only for platinum accounts) 0-50 – Free 51-1000 – Rs 20 1001 – 3000 – Rs 60 3001 – 5000 – Rs 100
  • 13. Competitor Analysis  Started in 2012  New campaign builds an emotional high ground  Positioning money as an emotional currency and not just a financial one  Airtel Money campaign goes Digital  The UPPERHAND
  • 14. Marketing Plan  Analysis & identification  Campaign Details  Sales Pitch  Impact visualization  Cost benefit analysis  Replicability potential  Support
  • 15. How will we Market it ? Print Media & Outdoor Visibility Social media Electronic Media Events & Activations Promotional Offers
  • 16. Campaign  TVC Campaign: What an Idea Sirji !  Print Campaigns: A network you can BANK on BANK is where your HOME is
  • 18. -
  • 19. Print Media  1. 2. 3. 4. Outdoor : Hoardings Billboards Posters Wall-paintings (for Rural)  1. 2. 3. 4. Instore Branding : Mobile shops Standees Buntings Banks Mobile Wallet Dial *333# to register
  • 25. Social media An Idea-money link to the idea website  About  Offers and Limits  Demos  Idea-money recharge
  • 26. Electronic Media  Radio: Jingles  TVC : 30-sec ads 10-sec ads
  • 27. TVC ADS 30-sec TVC ad : A commercial based on the message ‘What an Idea Sirji’ starring Abhishek Bachchan as the brand ambassador. Abhishek Bachchan depicted as a common man and explaining a hassled person about the Idea-Money uses 10-sec TVC ad: • Targeting the emotional appeal of son paying his father’s hospital bill • Use of the Indian wedding rituals
  • 28. Events and Activations Games Quizes Prize to be given: Idea sim-cards with idea money registration Mall Activation College/University Activation
  • 29. Events and Activations A road show beside an idea –money outlet stall Free sim-cards with idea money activation for: PEOPLE CUSTOMERS Haats Melaas
  • 30. Promotional Offers  Free idea sim-cards with the registration of the silver scheme  Tie ups with banks and internet shopping sites in the long run  Low processing fee after a certain limit of transactions  Seasonal Offers
  • 31. Expansion Plan • Northern belt • Central India • Southern states – Southern superstar, regional channels and languages, in-film branding