2. Introduction
• Samsung was founded by Lee Byung- Chull in
1938 as a trading company
• South Korean company
• Largest Information Technology company
measured by 2011 revenues
• Assembly plants and sales networks in 61
countries
3. Contd….
• In first quarter of 2012, Samsung became
world’s largest mobile phone maker by unit
sales, overtaking Nokia, which had been the
market leader since 1998
• In third quarter of 2012, it sold 98 million
phones, of which 55 million were
smartphones
8. Samsung in India
• Samsung Electronics commenced its
operations in India in December 1995
• Two R&D centers in India- Delhi & Bangalore
• In 2010 achieved a sales turnover of $3.5
billion
• Market leader in LED TVs, LCD TVs, Slim TVs
• India’s largest mobile handset brand
• Leading in smart phone segment in India
10. Smartphones
• Samsung developed its first lightest mobile in
the year 1993 and the model is SCH-R800
• It was available in CDMA (Code Division
Multiple Access) netwoks
• Developed smart phones with mp3 player
towards the end of the 20th century
• Now they have 41.6% of smart phone market
share in India
11. Contd…
• Samsung wave S8500 & SI9000 Galaxy S launched
launched in June 2010.
• Planning to clinch 60% of smart phone market
share in India by mid 2013
• Plan to launch Samsung Galaxy S4 by March 2013
• In India main competitor is Nokia
• The firm was recently named the worldwide
handset market leader with a market share of
29%
12. Top 5 smartphone vendors
31.3
15
4.24
45.5
Q4-2012
Samsung
Apple
ZTE
HTC
Others
13. Tablet
• Samsung Galaxy Tab is an Android-
based tablet computer
• It was introduced on 2nd September 2010
• Samsung launched the Galaxy Tab in India on
10th November 2010
• The competitor for Samsung tablet are
Apple, Amazon, Google and Lenovo
• In India during 3rd Q, 2012, 47.4% of tablet
sales were from new entrants
14. Contd…
• In India their competitor is Micromax
• Average price of tablets sold in India dropped
to Rs 13,000 compared to previous year
quarter
15. Units sold in million
55
35
0
10
20
30
40
50
60
Samsung Apple
Q4-2012
16. Tablet Market Share in India
41.00%
35.00%
24.00%
Q4-2012
Micromax
Samsung
Apple
17. Television
• Samsung Electronics was established in 1969
• Competitor for Samsung television is LG, Sony
and Toshiba
• They have three models in television such as
LCD, LED and Plasma
• Samsung plans to introduce a new model of
Ultra HD TV(85 inch) in 2013
• Price for this new TV not announced, but it is
expected to be around $25,000
18. Market Share of TV in Q4-2012
27%
19%
13%
9%
0%
5%
10%
15%
20%
25%
30%
LG Samsung Sony Toshiba
19. Camera
• Major digital camera players are
Canon, Nikon, Sony, Samsung and Panasonic
• In India the main player is Nikon
• Two new NX models will use the Android OS
• Now Polaroid and Nikon are the two
companies have Android based point and
shoot cameras
• New NX series model will launch between
March 2013
20. PC
• Samsung is producing PC, but they are not
successful in Indian market
• India has grown 22% in PC segment of 4th
quarter 2012
• In India Lenovo is the market leader in PC
with 16.6%
21. Market Share in PC
16.60%
13.40% 13.10% 12.90%
5.60%
38.40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Lenovo Acer HP Dell HCL Others
22. Other Informations
• Samsung Electronics sold its hard disk
drive (HDD) business to Seagate
• The latest model of Samsung tablet is Galaxy S3
• Samsung expects to export 510 million phones in
2013 of these 390 million were smartphones
• Samsung planning to release a lineup of devices
powered by Microsoft’s Windows 8 mobile
operating system, that support TIZEN software
23. Contd….
• Galaxy Tab 3 is expected to launch by June 2013
• Samsung is planning to launch the 7-inch Galaxy
Tab 3 and its price is expected to be $149
• Cyber media says 2013 market will see three
price ranges Rs. 5000-10000, Rs. 15000-20000
and over Rs.35000
• In Q4, 2012 Samsung is top in US market taking
31.8%, Apple 26.2% and LG 12.3%
