A very Simplest overview of the Principles of Design

1. P.SANTHOSH KUMAR. MFA.,
PrinciplesofDesign

2. • BALANCE.
Visual weight of the
elements of
composition , it is
feel stable and
imbalance.

3. • Symmetrical- in which
both side of a
composition have the
same elements
BALANCE SYMMETRY

4. • Asymmetrical- in
which the composition
is balanced due to the
contrast of the
elements
BALANCE ASYMMETRY

5. • Radial- in which
elements equally
spaced around a
central point
BALANCE RADIAL

6. CONTRAST
The diff erence between
two or more objects in a
design is referred to as
contrast. The di
ff
erence
in objects could be light
and dark, thin and thick,
small and large, bright
and dull

7. Contrast in Shape Contrast in Colour

8. Contrast in Scale Contrast in Layout

9. • MOVEMENT- Move the
viewer’s eye around
and within the image,
A sense of movement
created by diagonal or
curve by repetition ,

10. • RHYTHM-is created
by movement
implied through
repetition of
elements of art in a
non uniform but
organised way

11. EMPHASIS -
can be created by size,
weight, position, color,
shape, and style.
Sometimes referred to as
dominance, emphasis might
seem similar to contrast

12. • PATTERN- is the
uniform repetition of
any of the elements of
art,
• anything can be turned
into pattern through
repetition- classical
pattern spiral,grid,and
waves

13. • UNITY/ VARIETY - all the
elements
fi
t together
comfortably
• To achieve visual unity is
the main goal of graphic
design. When all elements
are in agreement, a design
is considered uni
fi
ed.”

14. UNITY- SAME SIZE / VARIETY- DIFFERENT COLOURUNITY- SAME COLOUR / VARIETY- DIFFERENT SIZES