My thoughts on how Facebook is impacting the users and the society

1. Some random thoughts on Impact of
Facebook on Users and Society

2.  The most popular social networking site
◦ 773.77 Million Users (source: socialbakers)
◦ If Facebook was a country, it would be the 3rd
populous country
 Avg. time spent on Facebook 25 Minutes
(ComScore) – up by 6% from 2009 to 2010

3. Material
Cultural Behavioural

4.  Increased consumption & buying
•Trends happening
•Need to update my profile
with cool pics of mine or taken
Cameras by me
•Product integration – GPS and
directly upload to FB through
cameras
•Increased reasons to travel –
Information, events
Travel •Trends: Friends reunion, Old
students meet, group travels,
etc

5. •Trends
Compulsive •Peer & Network
Buying pressure
•Identity Seeking
•Trends:
•Private becoming
More
public
Truthful
•Increased chance of
lie being exposed
•Trends:
•Spending more time
More Stress online
•Friction in real world
experiences

6. •Trends:
•Various people of
different backgrounds
Amalgamation
coming together
•Fusion of beliefs and
customs
•Trends:
•Freedom of expression
Global Culture
•Transnational support
for local Social causes

7.  Friends update in my Facebook network
 Lady Greenfield on social networking sites and your health
 Insead.edu
 NYtimes.com
Santosh E.G.
Associate Vice President – Digital
MRM Worldwide, India
Read more at: http://mycysphere.blogspot.com/