Learn how digital asset management solutions can help you digitalize marketing, sales, and commerce end to end. In this presentation, we will show how your business users can streamline workflows throughout the digital media creative process with internal stakeholders and agencies. We will demonstrate how to seamlessly integrate digital assets into your storefront, marketing, Web, and mobile experiences for a consistent omnichannel customer experience. Learn more: https://www.hybris.com/

1. SAP Hybris Summit 2017
Digitalize the Marketing-to-Sales Process with
SAP Hybris Digital Asset Management Cloud by OpenText

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• SAP Hybris Digital Asset Management by OpenText
• Introduction
• SAP Hybris Digital Documents by OpenText
• Introduction
• Digitalize the Marketing-to-Sales Process with SAP and OpenText
Agenda

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SAP Hybris Digital Asset
Management by OpenText

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8+
DAMs in any one
organisation
+8%
Each day trying to find
content
7+
Assets associated with
every product
5+
Publishing channels to
be managed
The Challenges of Media
11%
Marketing budget
spent on format
management
54%
Assets are stored
on desktops
~2,500
Incoming assets per
day
For Organisations - Exponential Growth in Media For Customers - Enriching Customer Experience
88%
rate product content
extremely or very
important WHEN THEY
DECIDE TO BUY
50%
returned an item bought
online because it did not
match the product
description on the
packaging label
66%
need to see at least 3
photos while shopping
for a product
75%
would prefer product
images with plan
backgrounds
Source:*Salsify, “Cracking the Consumer
Code” 2016

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SAP Hybris Digital Asset Management by OpenText
Build Once – Manage Centrally – Use Everywhere
Media Integration Media Use
Hybris PCM
Hybris WCMS
Web Social B2B Mobile PrintCommerce
Executive
Marketing
department
Designer/
Producer
Agencies
Product
Manager
Legal
Workflow, Conversion,
Usability, Audit,
Lifecycle Management,
Single Source
Marketing
Operations
Regions
Customer
Support
PR
Sales
Brand
Teams
Corp.
Communications
Media Creation
Digital Asset
Management
SAP Hybris

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SAP Hybris Digital Documents by
OpenText

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SAP Hybris Digital Documents by OpenText
Create, review and approve content live and in real-time
Live and
Personalized
Communication
Dunning letters, payment
plans, bill audits
Finance
B2C and B2B Customer
correspondence, contracts,
quotations and service
orders
Sales and Service
Campaigns and
Program
Enrollments
Marketing
Shipping documentation, work and
production orders, safety and compliance
Production and Operations
Billing
Bills, Invoices, Interactive
eBills,
Consolidated Statements
Dunning and Collections
Procurement
Supplier contracts,
POs and
communications
Business User Enablement Customer Engagement Communications

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Line-of-business users can design and deliver one-to-one messages by including targeted content on any
type of document
Business User Enablement
Document Composition
Enterprise
Document Presentment
Document
Process Automation
Omni-channel Customer Engagement
Enhances SAP Hybris Billing and Commerce by business user enablement to create, edit and review
documents in real-time, seamlessly integrated into SAP Hybris solutions
SAP Hybris Digital Documents by OpenText
Overview

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Digitalize the Marketing-to-Sales
Process with SAP and OpenText
Demonstration

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Thank You
The Market
Leader of Digital
Content Solutions
Enterprise-grade,
proven solution,
Customers with
100,000s of
employees
Strategic Reseller
Partnership with
SAP
Rated #1 solution
for last 10 years
#1
SAP ISV
Partner
Supports
Complete
Content
Lifecycle
>50M Users across
all Lines of
Business and
Industries