Learn the ins and outs of the latest scenarios for integrating the SAP Hybris Sales Cloud and SAP Hybris Service Cloud solutions with our other commerce and marketing solutions. In addition, this deck covers scenarios for integrating SAP Hybris solutions with SAP S/4HANA, SAP ERP, and SAP CRM. For more from SAP Hybris, please visit us at: https://hybris.com/en/products/digital-portfolio

1. PUBLIC
David J. Moore, SAP Hybris Service
Integrate SAP Hybris Cloud for Customer with Other
SAP Hybris Solutions

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The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission
of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP.
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or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible
future developments, products and/or platforms directions and functionality are all subject to change and may be changed
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All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ
materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which
speak only as of their dates, and they should not be relied upon in making purchasing decisions.
Legal Disclaimer

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1. SAP Hybris Cloud for Customer Integration Overview
2. Integration with SAP Hybris Commerce Cloud
3. Integration with SAP Hybris Marketing Cloud
4. Integration Roadmap
5. Further Information
Agenda

4. SAP Hybris Cloud for Customer
Integration Overview

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Digital core
ExperienceManagement
Commerce ServiceMarketing Sales Revenue
SharedCore Services S/4 HANA
Back Office
SAP Hybris
Front Office
Simplifies &
differentiates
customer processes
Simplifies &
optimizes
core processes
Extensions
Data Management(e.g. Product,Customer)/Analytics
The Simplified Front Office with SAP Hybris
Process Management(Quote,Order Orchestration)
MachineLearning/ArtificialIntelligence/InternetOf Things
Cloud Platform
Enabling innovation
and extension

6. 6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Digital core
ExperienceManagement
Commerce Marketing Revenue
SharedCore Services S/4 HANA
Back Office
SAP Hybris
Front Office
Simplifies &
differentiates
customer processes
Simplifies &
optimizes
core processes
Extensions
Data Management(e.g. Product,Customer)/Analytics
The Simplified Front Office with SAP Hybris
Process Management(Quote,Order Orchestration)
MachineLearning/ArtificialIntelligence/InternetOf Things
Cloud Platform
Enabling innovation
and extension
ServiceSales
SAP Hybris Cloud for Customer

7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
ServiceSales
Pre-Packaged Front Office Integration of SAP Hybris Cloud for Customer
SAP Hybris Cloud for Customer
Commerce Marketing Revenue
ExperienceManagement
SharedCore Services
Digital Core
Packaged Integration delivered via SAP Cloud Platform Integrationand SAP Process Integration
ID
Mapping
Code List
Mapping
System
Determin.
BADI (opt.)
APIs:
A2A, SOAP
OData
Extensions
S/4 HANA
Back Office
SAP Hybris
Front Office
Simplifies &
differentiates
customer processes
Simplifies &
optimizes
core processes
Cloud Platform
Enabling innovation
and extension

8. Integration with SAP Hybris
Commerce Cloud

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Integration with SAP Hybris Commerce
SAP Hybris Cloud for Customer
SAP Hybris Commerce/Commerce Cloud
Ticket
General Request /
Request from Cart
Customer
requests
support
via Ticket
System sends status
updates to customer,
customer finds ticket
under “My Account”
Ticket
(“My Account”)
Agent
receives
Ticket in
queue
Account
Account
Agent clicks
on the Hybris
Storefront
button in the
live activity
pane
Ticket
In ASM service agents / reps can modify the cart
and continue check-out on behalf of the customer
Order
Shopping
Cart
ASM* for B2C /
B2B accounts
Account
Sales rep clicks
Hybris Storefront
button in the
account view
Quote**
Request Quote
from Cart**
Customer
requests
individual
quote
from cart
Sales Rep prepares
quote, requests mgmt.
approval if needed,
customer finds quote
under “My Account”
Quote**
(“My Account”)
Sales
Rep
receives
quote
request
*ASM: SAP Hybris Commerce Assisted Service Module ** Planned delivery for C4C 1711 and Commerce 6.6 (subject to change)

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12. Integration with SAP Hybris
Marketing Cloud

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Integration with SAP Hybris Marketing Cloud
SAP Hybris Cloud for Customer
SAP Hybris Marketing/Marketing Cloud
* Integration scenarios only available via SAP Cloud Platform Integration
Lead
Interaction:
Lead
Opportunity
Execute as sales initiative (e.g. create leads,
appointments, phone activities and tasks)
Interaction:
Opportunity
Contact
Person
Contact
Individual
Customer
Consumer
Activity
Interaction:
Activity
Campaign
Factsheet
Corporate
Account
Corporate
Account
Marketing
Permissions
Marketing
Permissions
Marketing
Attrib. Definition
Attribute
Category
Campaign
Header

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16. Integration Roadmap

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SAP Hybris Commerce integration
with SAP S/4HANA w.r.t. Return
Processing
SAP Hybris Commerce integration
with SAP Hybris Marketing Cloud
§ Product Recommendations with
SmartEdit for Customer Experience
§ Enriched Data Replication
SAP Hybris Sales Cloud (C4C) integration
with SAP Hybris Marketing Cloud
§ Transfer of marketing permissions
and marketing attributes from SAP
Hybris Cloud for Customer to SAP
Hybris Marketing Cloud
SAP Hybris Marketing Cloud
integration with SAP CRM
§ Lead and task/activity integration
Integration of SAP Hybris Service
Engagement Center
§ Customer Service
Integration of SAP Hybris Commerce
with SAP Hybris Marketing Cloud
§ Offer Recommendations with
SmartEdit for Customer Experience
Integration of SAP Hybris Commerce
with SAP S/4HANA
§ Payments using SAP digital payments
add-on
Integration of SAP Hybris Sales Cloud
with SAP Hybris Marketing Cloud
§ Sales Insights to Marketing
Campaigns
Integration of SAP Hybris Sales Cloud
with SAP S/4HANA Cloud
§ C4C Quote à S/4HANA Sales Order
Integration of SAP Hybris Marketing
Cloud with SAP S/4HANA
§ Customer master replication
Integration of SAP Hybris Commerce
with SAP S/4HANA
§ Integration using SAP Cloud Platform
Integration - Content Package
Integration of SAP Hybris Commerce
with SAP Hybris Sales Cloud
§ Omnichannel commerce quotation
mgmt
Integration of SAP Hybris Commerce
with SAP Hybris Marketing Cloud
§ Integration using SAP Cloud Platform
Integration - Content Package
§ Personalization with SmartEdit for
Customer Experience
Integration of SAP Hybris Sales Cloud
with SAP S/4HANA Cloud
§ Bidirectional replication of business
partners
Integration ofSAP Hybris Sales Cloud
with SAP Hybris RevenueCloud
§ Omnichannel commerce CPQ
Integration of SAP Hybris Marketing
Cloud with SAP S/4HANA
§ Order data replication
SAP Hybris Solution Integration Roadmap
* This is the current state of planning and may be changed by SAP at any time w ithout notice. Find our latest roadmaps here: www.sap.com/roadmaps
Recent Innovations Planned Q3/2017* Planned Q1/2018*Planned Q4/2017*
Innovations relating to SAP
Hybris Cloud for Customer

18. Customer References and
Further Information

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Selected Reference Customers using SAP Hybris Sales Cloud & Service Cloud
BENTLEY
USA: High Tech
Employees: >3,000
Case Study EN
ACRO
UK: Wholesale Distribution
Employees: 1,600
Case Study EN
BLUEFIN
UK: Professional Services
Employees: 200
Case Study EN
ALFANAR
Saudi Arabia: Engineering,
Construction and Operations
Case Study | Video EN | Case
Study EN (B2B Execution)
ADVANIS
Switzerland: Prof. Service
Case Study EN | Case Study DE
CONSENSO
Germany: Professional Services
Employees: 130
Case Study EN
BOA GROUP
Germany: Industrial
Machinery and Components
Employees: 1,100
Case Study EN | Video EN
BOSE
USA: Consumer Products
Case Study EN
CONTAINERSHIPS
Finland: Travel
Employees: 600
Case Study EN
FREUDENBERG IT SE (FIT)
Germany: Professional Services
Employees: 700
Case Study EN
GEBHARDT
Germany: Industrial Machinery
and Components
Employees: 430
Case Study EN | Video EN
DAY & ZIMMERMANN
USA: Engineering, Construction,
and Operations
Employees: 21,000
Case Study EN | Video EN |
Customer Journey Story
FIND YOUR GAP
Austria: Professional Services
Employees: 12
Case Study EN | Video EN
GATX RAIL EUROPE
Austria: Travel and Transportation
Employees: 615
Case Study EN
INSIGHT
USA: High Tech
Case Study | Video EN
GETRAG
Germany: Automotive
Employees: 13,500
Case Study EN
ENGIE INEO
France: Engineering,
Construction & Operations
Employees: 300
Case Study EN
MAIHIRO
Germany: Professional Services
Employees: 140
Case Study EN
HANDTMANN
Germany: Automotive (supplier)
Employees: 3,000
Case Study EN
PREGIS
USA: Mill Products
Employees: 1,000
Case Study EN | Video EN |
Customer Journey Story
MOVENTO
Germany/Switzerland:
Professional Services
Employees: 80
Case Study EN
MAN
Germany: Industrial Machinery
and Components
Employees: 14,935
Case Study EN | Video EN
ROYAL CUP
USA: Consumer Products
Case Study | Video EN | Blog
SAATVIK
India: Industrial Machinery
and Components
Employees: 200
Case Study EN
SALZGITTER
Germany: Mill Products
Employees: 552
Case Study EN
SAP
Germany: High Tech
Employees: 85,000
Case Study EN
STEYR-WERNER
Austria: Wholesale Distribution
Employees: 190
Case Study EN | Video EN
SPV
Germany: Prof. Services
Employees: 40
Case Study EN
SLOAN
USA: Mill Products
Video EN
SIDI
Italy: Professional Services
Employees: 200
Case Study EN
SIKO
Czech Republic: Retail
Employees: 680
Case Study EN
TELEKOM DEUTSCHLAND
Germany: Telco
Employees: 100
Case Study EN, Video EN
SUMMIT ELECTRIC
USA: Wholesale
Distribution
Video EN
URSA
Spain: Mill Products
Video EN
VESTAS
USA: Industrial Machinery
and Components
Employees: 20,000
Case Study EN | Video EN |
Blog | Journey Story
WACKER NEUSON
USA: Mill Products
Video EN
VIBRACOUSTIC
Germany: Automotive
Employees: ~10,000
Case Study EN | DE
BONA
USA: Wholesale Distribution
Video EN | Video EN | Case Study
EN | Blog Article
ELITECH GROUP
USA: Life Sciences
Video EN | Video EN
NDCP
USA: Wholesale Distribution
Video EN | Video EN | Customer
Journey Story
RHEEM
Australia: Consumer
Products
Case Study EN
FRUCOR SUNTORY
Australia: Consumer products
Employees: 1,000
Case Study EN
KARMA AUTOMOTIVE
USA: Automotive
Employees: >900 (May 2017)
Case Study
KWIZDA
Austria: Chemicals
Employees: 1,200 (2015)
Case Study EN
ARYZTA
Switzerland: Consumer
products
Case Study EN

20. 20PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Hybris Cloud for Customer Integration:
https://help.sap.com/viewer/p/SAP_HYBRIS_CLOUD_FOR_CUSTOMER à Integration à View All
SAP Hybris Marketing Cloud Integration Guide (1708):
https://help.sap.com/viewer/0f9408e4921e4ba3bb4a7a1f75f837a7/1708%20500/en-US
Integration Best Practice for C4C and Commerce Cloud:
https://help.Hybris.com/6.0.0/hcd/914cd3278df94d13ba328a1a45adfda2.html
Integration Best Practice for C4C and Marketing Cloud:
https://rapid.sap.com/bp/BP_CLD_MKT , https://rapid.sap.com/bp/scopeitems/1J9
Further Information

21. 21PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Get to know our solutions & integration with the new SAP Hybris E-Book
Table ofContent
§ Chapter 1: SAP Hybris at a Glance
§ Chapter 2: Sales
§ Chapter 3: Service
§ Chapter 4: Commerce
§ Chapter 5: Marketing
§ Chapter 6: Revenue
§ Chapter 7: SAP Hybris as a Service
§ Chapter 8: First Steps to SAP Hybris
How can I get the e-book/printedition?
The book has beenreleased globally in July/August 2017.
Order a Copy Now

22. Thank you.
Contact information:
David J. Moore
Global Service CoE
David.moore01@sap.com
+44 7798831793