The document discusses tackling digital transformation. It notes that 70% of siloed digital transformation initiatives ultimately fail due to insufficient collaboration or integration. It then provides tips for successfully implementing digital transformation, such as cutting red tape, empowering business users, gaining customer intelligence, introducing incremental changes, and establishing consistent release processes. The document backs this advice by describing two case studies where clients successfully transformed digitally using these principles.

1. PUBLIC
Bonny Lee,SAP Hybris ProjectManagement Lead
Tackling the “How” of Digital Transformation

2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Digital
transformation
Customer
experience
Operational
processes

3. What do we see in the industry?

4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
“70% of siloed digital transformation
initiatives will ultimately fail because of
insufficient collaboration, integration,
sourcing, or project management.”
Source: IDC report “IDC FutureScape: Worldwide CIO Agenda 2016 Predictions”

5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Complexity
Too many
tools
Inconsistent
touch points
Siloed data
Growing responsibilities
Internal red tape

6. How can you tackle digital transformation?

7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Cut the red tape
§ Foster deep collaboration
between departments
§ Work from the outside in
Empower your business users
§ Enable business innovation
with minimal IT support
§ Encourage transparency and
openness with the team
Be a change agent
Gain customer intelligence
§ Know your customers
§ Create a golden record by
consolidating data from
multiple sources

8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Introduce incremental
disruption
§ Gather feedback
§ Continuously improve to stay
relevant
Own a road map, keep
refining
§ Demonstrate frequent wins
with a “crawl | walk | run”
approach
§ Conduct a regular review with
stakeholders across
departments to stay close to
the vision
Support with consistent and
repeatable process
§ Establish a release
management process with a
clear RACI
§ Invest in areas such as test
automation and continuous
integration
Don’t make go-live a big deal

9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Let users have their voice
Involve users in sprint testing;
make them feel they are part
of the journey
Negotiate on the MVP
Remember the importance of
value over answering the nitty-
gritty business task questions
Launch often
Keep up with the high-change
environment with frequent
releases
Focus on value over perfection

10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Stay current
§ Stay up to date with releases
§ Identify team skill gaps and
address them
Don’t cut corners
Build on recommended
practices
Accelerate your time-to-value
resources
§ help.hybris.com
§ experts.hybris.com
Engage expert services
Increase project quality; achieve
a faster time-to-market and a
better return on investment

11. How do we know this works?

12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Story #1: Lids
Start with a simple
UX AB test
7+ production launches
(as short as one sprint)
Strategic partnership that
goes beyond SI
Common projects involving IT,
marketing, and operations to achieve
road map targets efficiently

13. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Story #2: Maui Jim – Zeal Optics
“We had our biggest B2C order day
in the U.S. to date and our first build
and launch with zero downtime at 5
p.m. today!“
Jim Ferolo, VP Digital, December 2016
Everything revolves around digital to gain
higher customer and internal satisfaction
Zero downtime deployment to keep
back-end operation after going live
Re-platform zealoptics.com in 78 days
Relationship evolves to be strategic partners

14. 14PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Same old
thinking
Same old
results

15. Thank you.
Contact information
Bonny Lee
Project Management Lead
SAP Hybris Expert Services
bonny.lee@sap.com
Nicholas Wroblewski
Consulting Manager
SAP Hybris Expert Services
nicolas.wroblewski@sap.com