Power Your Innovation Strategy with SAP® Technology Monetize new business models and services Learn how you can work and partner with SAP to take advantage of SAP technologies that can help you monetize your existing software Intellectual Property, as well as generate new business models and services while reducing your cost and time to market. See how SAP can help your company drive simple sophistication and ensure additional value for you and your customers.View examples of companies who are already doing this and show you how they are leveraging SAP technologies as part of their solutions

1. Power Your Innovation Strategy with
SAP® Technology
Monetize new business models and services

2. Executive Overview
Agenda
• Why innovation is the new
currency
• How SAP can help drive
innovation for you and your
customers
• The benefits of an innovation
partnership with SAP
• Begin your innovation journey
with SAP

3. Executive Overview
We are entering into a new era of
unprecedented change across a
multitude of dimensions –
we must rethink the future
Of global
workforce will be
millennials
75%
1.3 billion
Users on
business and
social networks
today
50 billion
Connected
devices and
“Internet of
Things” by
2030
Data doubling
every
18 months
Of CIOs will
embrace a
“cloud first”
strategy by 2016
>75%

4. Executive Overview
Disruptive technologies
offer significant potential
to drive business
innovation
Cloud
Abundance of cost-effective
computational power and storage
Mobile
The new de facto standard in
business interaction
Social
Connected business and social
networks
Big Data
Real-time analytics for behavioral and
predictive insights
“More than 60% of CEOs expect 15-50% of
their earnings growth in the next 5 years to
come from technology-enabled business
innovations.”
McKinsey study, 2013

5. Executive Overview
Innovation
is the new currency
Disruptive technologies
bring new innovation
opportunities
Game-changing innovations
are transforming the way we
live and work

6. Executive Overview
Innovation in action:
Ericsson and the
networked economy
“Our vision of the future is one of a
networked society.”
“Here we have a company working with
databases, big data, analytics, real time.”
Arun Bhakshesvaran,
Chief Marketing Officer, Ericsson

7. Executive Overview
Agenda
• Why innovation is the new
currency
• How SAP can help drive
innovation for you and your
customers
• The benefits of an innovation
partnership with SAP
• Begin your innovation journey
with SAP

8. Executive Overview
For over 40 years, SAP has helped
businesses run better and improve
people’s lives everywhere
At the business level
Helping companies
harness data to stay
ahead of change and
innovate for growth
SAP customers represent 98%
of the top 100 most valued brands
in the world.
At the global level
Helping customers
optimize resources
and protect the
environment
74% of the world’s transaction
revenue touches an SAP system.
At the personal level
Helping people have
a greater voice and
live better lives by
personalizing engagement
Mobile solutions reach 97% of the
world’s mobile subscribers
with text messaging.

9. Executive Overview
Take advantage of SAP
investments in product innovation
Applications
already
#1
Analytics
already
#1
Mobile
already
#1
Cloud
35 million
users
Analytics
Mobile-first experience
Applications
SAP HANA platform
Virtual
private cloud
Private
cloud
Public
cloud

10. Executive Overview
1,200
SAP HANA
startups
2,000
Software and
tech partners
3,000
Service
partners
4,000
Solution
resellers
With our open platform, thousands of
partners and startups are bringing more
innovations to you faster than ever
Partner solutions
Analytics
Mobile-first experience
Applications
SAP HANA platform
Virtual
private cloud
Private
cloud
Public
cloud

11. Executive Overview
IT complexity is the biggest problem for
customers. We are simplifying our portfolio…
Cloud
Mobile
Analytics
Applications
Database and technology
From 3,000 products in five
market categories…
…to end-to-end solutions by industry
and LoB…
…on premise or in the SAP cloud
powered by SAP HANA
Partner solutions
Analytics
Mobile-first experience
Applications
SAP HANA platform
Virtual
private cloud
Private
cloud
Public
cloud

12. Executive Overview
Cloud delivers the
agility and innovation
customers need
• Rapid process
configuration
• Faster adoption
• No lengthy upgrade
cycles
• Packaged integration
Agile deployment,
configuration, and
integration
• Multiple innovation
releases per year
• Customer feedback
as a cornerstone of
updates
More frequent
innovation updates
• Full deployment
in weeks
• Less training with
mobile-grade user
experience
Faster deployment Lower total cost of
ownership and
faster time to value
• Lower initial solution
and deployment fees
• No maintenance or
upgrade costs
• Prepackaged
integration

13. Executive Overview
For 25 industries
On
premise
Virtual private
cloud
Private
cloud
Public
cloud
Flexible
deployment
and licensing
models
80% of customers are
small or midsized
companies
Over 250,000
customers
Millions of end
users
Industry expertise Open platform Design thinking Services and support
Combine our platforms with your innovations to create a
complete solution that best meets your customers’ needs

14. Executive Overview
The convergence of business and technical
IT is creating innovation opportunities
Technical
IT
Business
IT
New business
models
New revenue
streams
New customer
value

15. Executive Overview
Agenda
• Why innovation is the new
currency
• How SAP can help drive
innovation for you and your
customers
• The benefits of an innovation
partnership with SAP
• Begin your innovation journey
with SAP

16. Executive Overview
With our solutions, you can focus on driving immediate
business outcomes across key priority areas
Business
outcome
Increase top-line revenue
• New products
• New markets
• New services
• New features for
existing products
Reduce bottom-line costs
• Reduced cost
• Enhanced operational
excellence
• Faster time to
market
• Lower development
costs
Enhance brand value and customer loyalty
• Increased performance,
reliability, and scalability
• Greater security
capabilities
• Superior customer
service
• Stronger competitive
differentiation

17. Executive Overview
Over 2,000 partners are already
ensuring joint execution of this vision
Grow
Build next-generation applications
Innovate
Build new
applications
to
differentiate
Interconnect
Use new, emerging
business models,
such as usage-
based pricing
Partner solutions
Analytics
Mobile-first experience
Applications
SAP HANA platform
Virtual
private cloud
Private
cloud
Public
cloud

18. Executive Overview
Leverage the benefits of an innovation partnership
Program Benefits
• Access SAP applications, analytics, database and technology, mobile, cloud, and in-memory
solutions
• Leverage flexible licensing, deployment options, and royalty models that fit your business
• Speed time to market with integration validation, NFR demos and licenses, and implementation
programs
• Co-innovate and co-develop in partnership with SAP's product management team
• Receive special invitations to beta testing, ramp-up programs, and future roadmap insights
Software Entitlements
As an SAP OEM partner, you'll have access to a
variety of unique resources for software development,
testing, and licensing. Resources include:
• Software development kits (SDKs)
• Internal-use software licenses for testing,
development, and support
• End-customer demo licenses
• Product documentation and guides
• Production software licenses
Support and Maintenance
Get access to SAP global support, unlimited use of
the SAP knowledge base, and dedicated technical
support. Choose from Essentials or Premier support
levels:
• Essentials Support: 8 a.m. to 6 p.m. local time, M-
F – plus self-service and user-based resources
• Premier Support: 24/7 access to senior engineers
and immediate fee-based coverage for Priority One
incidents

19. Executive Overview
Leverage the benefits of an innovation partnership
Partner Enablement
Access the dedicated OEM Partner Portal for
enablement tools, on-demand and classroom training,
and unique partner-only resources. Enablement tools
include:
• Technical Enablement: Helps you take full advantage
of the SAP technology embedded in your offerings
• Sales Enablement: Delivers training programs, end-
user demos, and more to help speed your sales cycles
• Marketing Enablement: Helps market your solutions
and showcase your SAP partnership to drive demand
End-Customer Training Resources
Leverage a variety of training tools that help ensure the
best possible user experience from your SAP-enabled
applications and service offerings. Tools include:
• Training and expert certification for OEM end users,
including free interactive tutorials
• Customizable customer training development that
goes beyond SAP's standard course options
Partner Engagement Programs
As an SAP OEM partner there's always ample
opportunity for you to interact with product
management and influence SAP's innovation
roadmaps. Opportunities include:
• OEM Partner Roundtables: Quarterly invitation-
only online forums with peers and product experts
• OEM Partner Advisory Council: Virtual events
where partners can collaborate with SAP on
integration points and product design
• Value-Added Programs: Regional programs that
help expand your portfolio of products and services

20. Executive Overview
How we can help you turn
disruptive technologies
into opportunities for
revenue growth
SAP HANA: Using SAP HANA to improve asset
availability, optimize operating costs, and
significantly reduce risk of unplanned
maintenance
Cloud: Amadeus, the leading technology
provider for the travel industry, presents its
enhanced solution for corporate travel and
expense. Combining Amadeus booking
technology with SAP expense software in the
cloud, Amadeus provides corporations a unique
and innovative way to respond to today's
requirements of travel management and
business travelers expectations.

21. Executive Overview
How we can help you turn
disruptive technologies
into opportunities for
developing new
applications
Analytics: Itron Inc. is a leading provider of
intelligent metering, data collection, and utility
software. It has nearly 8,000 utilities worldwide
relying on their technology to optimize the
delivery and use of energy and water.
SAP HANA: TCS RTPM solution, powered by
SAP HANA, Pitney Bowes Spectrum Spatial
and other technologies, analyzes a customer’s
profile and leverages Spectrum Spatial to
enable real-time decision making and
integration into promotion management and
other store systems for an end-to-end solution
and an enhanced customer shopping
experience.

22. Executive Overview
SAP HANA: Translating terabytes of clinical,
molecular, and drug data through SAP HANA
into real-time and effective treatment choices for
personalized patient treatments
How we can help you turn
disruptive technologies
into opportunities for new
emerging business
models
Mobility: Using SAP Mobile Platform to provide
device and application security to their customers
with a cloud-based model
SAP HANA: Pricing and sales optimization –
providing customers with real-time deal analysis
so they can gain a competitive edge

23. Executive Overview
Innovation in action: some of our
innovation partners

24. Executive Overview
Innovation in action:
Pirelli turns products
into services
Recognizing that “data is the new oil”,
Pirelli is turning products into services,
providing real-time resource planning and
optimization for their customers.
Monitor
Customers’
truck fleets in
real time
Predict
Flat tires
before they
happen
Extend
Tire lifespan
by up to 20%

25. Executive Overview
Innovation in action:
Kennemetal drills
deeper and faster for
business insight with
SAP HANA
• Ensuring a fast time to value
• Delivering real-time business visibility
• Seeing future improvements
“Lots of business software veterans
looked at our plan and said, ‘Nobody can
do this.’ We said, ‘Yes, we can,’ and we
did it; and now we have the benefits
showing up in spades.”
Steve Hanna, CIO, Kennametal Inc.

26. Executive Overview
• Enabling advanced, self-service
access to multiple data sources
• Improving data quality
• Minimizing passenger and luggage
delays
Innovation in action:
Helping SITA create the
intelligent airport with
SAP BusinessObjects
business intelligence
solutions

27. Executive Overview
Increase
Asset
performance
and ROI
Harness
Data to
optimize asset
performance
Empower
Faster
decision
making
“Our Clockwork LCM Cloud technology
will be optimized on SAP HANA and will
bring a new level of sophistication to how
assets are being managed across the
enterprise.”
Joe Berti, CEO of Clockwork
Innovation in action:
Clockwork enhances
customer offerings
with SAP HANA

28. Executive Overview
Expand
New markets
and solution
innovation
Increase
Client business
and satisfaction
Redefine
Corporate
performance
management
processes
“The integration with SAP HANA launches a new
phase of open collaboration between Tagetik and
SAP, and our new OEM agreement shows that
both Tagetik and SAP are committed to continuing
to develop this valued partnership.”
Manuel Vellutini, executive vice president and
chief operating officer at Tagetik
Innovation in action: Tagetik
integrates its unified
performance management
solution with SAP HANA

29. Executive Overview
Agenda
• Why innovation is the new
currency
• How SAP can help drive
innovation for you and your
customers
• The benefits of an innovation
partnership with SAP
• Begin your innovation journey
with SAP

30. Executive Overview
Number of OEM
partners -2300+
Industries
• High tech
• Industrial machinery and
components
• Professional services
• Passenger travel and
leisure
• Wholesale distribution
• Oil and gas
• Banking
• Engineering, construction
and operations
• Telecommunications
• Automotive
• Healthcare
• Higher education and
research
• Life sciences
• Cargo transportation and
logistics service
• Retail
• Consumer products
• Media
• Aerospace and defense
• Public sector
• Insurance
• Postal
• Defense and security
• Fabricated metal products
Join our growing OEM partner
community

31. Executive Overview
SAP PartnerEdge
program for Application
Development
Standard engagement
SAP OEM partner
Custom engagement
A choice of engagement
options with SAP providing
you more ways to win

32. Executive Overview
Leverage the benefits of an innovation partnership
Program Benefits
• Access SAP applications, analytics, database and technology, mobile, cloud, and in-memory
solutions
• Leverage flexible licensing, deployment options, and royalty models that fit your business
• Speed time to market with SAP PartnerEdge resources, including development, support,
marketing, presales and sales training and tools
• .Co-innovate and co-develop in partnership with SAP's product management team
• Receive special invitations to beta testing, ramp-up programs, and future roadmap insights
• Software Entitlements
• Support and Maintenance
• Partner Enablement
• End-customer Training Resources

33. Executive Overview
Explore the art of the
possible with SAP
Scoping
360-
degree
research
Synthesis Ideation Prototyping Validation Implementation
Problem definition
Project plan
Data Insights
Design principles
Ideas
Concepts
Low-fi/high-fi
prototypes
Blueprint
• Design to value
- Prioritized use cases with complete business scenarios
• Innovation workshop

34. Executive Overview
Get in touch to learn
more about embedding
SAP technology
To find out more about how SAP
technology innovations could help you
harness the power of Big Data and add
value to your products and services,
please contact us.
Follow us @SAPOEM on Twitter
Reach us
< Roisin Monaghan>
Oem_sales@sap.com

35. © 2014 SAP AG or an SAP affiliate company.
All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or
an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of
SAP AG (or an SAP affiliate company) in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright
/index.epx#trademark for additional trademark information and notices. Some software products marketed by SAP AG and its distributors
contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty
of any kind, and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only
warranties for SAP AG or SAP affiliate company products and services are those that are set forth in the express warranty statements
accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any
related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP
AG’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all
subject to change and may be changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in
this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking
statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are
cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be
relied upon in making purchasing decisions.

36. Executive Overview
Leverage the benefits of an innovation partnership
Program Benefits
• Access SAP applications, analytics, database and technology, mobile, cloud, and in-memory
solutions
• Leverage flexible licensing, deployment options, and royalty models that fit your business
• Speed time to market with SAP PartnerEdge resources, including development, support,
marketing, presales and sales training and tools
• .Co-innovate and co-develop in partnership with SAP's product management team
• Receive special invitations to beta testing, ramp-up programs, and future roadmap insights
Software Entitlements
As an SAP OEM partner, you'll have access to a
variety of unique resources for software development,
testing, and licensing. Resources include:
• Software development kits (SDKs)
• Internal-use software licenses for testing,
development, and support
• End-customer demo licenses
• Product documentation and guides
• Production software licenses
Support and Maintenance
Get access to SAP global support, unlimited use of
the SAP knowledge base, and dedicated technical
support. Choose from Essentials or Premier support
levels:
• Essentials Support: 8 a.m. to 6 p.m. local time, M-
F – plus self-service and user-based resources
• Premier Support: Same as Essential Support with
priority routing to senior engineers and an option to
purchase 24/7 support

37. Executive Overview
Leverage the benefits of an innovation partnership
Partner Enablement
Access www.sappartneredge.com for enablement tools,
on-demand and classroom training, and unique partner-only
resources. Enablement tools include:
• Technical Enablement: Helps you take full advantage of
the SAP technology embedded in your offerings
• Sales Enablement: Delivers training programs, end-user
demos, and more to help speed your sales cycles
• Marketing Enablement: Helps market your solutions and
showcase your SAP partnership to drive demand
End-Customer Training Resources
Leverage a variety of training tools that help
ensure the best possible user experience from
your SAP-enabled applications and service
offerings. Tools include:
• Training and expert certification for OEM end
users, including free interactive tutorials

38. Executive Overview
We are simplifying our
solutions on premise or
in the cloud based on
the SAP HANA
platform Partner
apps
(third party,
Start-ups)
SAP
Business
Warehouse
Analytics
Cloud LoB
(Success-
Factors,
Ariba,
CRM)
SAP
Business
Suite
SAP HANA platform
Mobile
Development
Integration
Application services
Processing engines
SAP HANA database
• One common development platform for SAP
solutions
• An integrated platform for on-premise, cloud
and third-party
• Extension platform for customers and partners
to build new applications

39. Executive Overview
Partner solution
Include
SAP
solution
Integrate
with SAP
solution
Partner solution
SAP solution
Add on
to SAP
solution
Partner
solution
Embed Bundle Extend
Deployed at customer (on premise)
Deployed by partner (SaaS)
Deployed at SAP (cloud)
Restricted-use licenses in all scenarios
The choice of OEM
partner delivery
options