Power your innovation with SAP Technology

1. Power Your Innovation Strategy with SAP® Technology Monetize new business models and services

2. Executive Overview Agenda • Why innovation is the new currency • How SAP can help drive innovation for you and your customers • The benefits of an innovation partnership with SAP • Begin your innovation journey with SAP

3. Executive Overview We are entering into a new era of unprecedented change across a multitude of dimensions – we must rethink the future Of global workforce will be millennials 75% 1.3 billion Users on business and social networks today 50 billion Connected devices and “Internet of Things” by 2030 Data doubling every 18 months Of CIOs will embrace a “cloud first” strategy by 2016 >75%

4. Executive Overview Disruptive technologies offer significant potential to drive business innovation Cloud Abundance of cost-effective computational power and storage Mobile The new de facto standard in business interaction Social Connected business and social networks Big Data Real-time analytics for behavioral and predictive insights “More than 60% of CEOs expect 15-50% of their earnings growth in the next 5 years to come from technology-enabled business innovations.” McKinsey study, 2013

5. Executive Overview Innovation is the new currency Disruptive technologies bring new innovation opportunities Game-changing innovations are transforming the way we live and work

6. Executive Overview Innovation in action: Ericsson and the networked economy “Our vision of the future is one of a networked society.” “Here we have a company working with databases, big data, analytics, real time.” Arun Bhakshesvaran, Chief Marketing Officer, Ericsson

8. Executive Overview For over 40 years, SAP has helped businesses run better and improve people’s lives everywhere At the business level Helping companies harness data to stay ahead of change and innovate for growth SAP customers represent 98% of the top 100 most valued brands in the world. At the global level Helping customers optimize resources and protect the environment 74% of the world’s transaction revenue touches an SAP system. At the personal level Helping people have a greater voice and live better lives by personalizing engagement Mobile solutions reach 97% of the world’s mobile subscribers with text messaging.

9. Executive Overview Take advantage of SAP investments in product innovation Applications already #1 Analytics already #1 Mobile already #1 Cloud 35 million users Analytics Mobile-first experience Applications SAP HANA platform Virtual private cloud Private cloud Public cloud

10. Executive Overview 1,200 SAP HANA startups 2,000 Software and tech partners 3,000 Service partners 4,000 Solution resellers With our open platform, thousands of partners and startups are bringing more innovations to you faster than ever Partner solutions Analytics Mobile-first experience Applications SAP HANA platform Virtual private cloud Private cloud Public cloud

11. Executive Overview IT complexity is the biggest problem for customers. We are simplifying our portfolio… Cloud Mobile Analytics Applications Database and technology From 3,000 products in five market categories… …to end-to-end solutions by industry and LoB… …on premise or in the SAP cloud powered by SAP HANA Partner solutions Analytics Mobile-first experience Applications SAP HANA platform Virtual private cloud Private cloud Public cloud

12. Executive Overview Cloud delivers the agility and innovation customers need • Rapid process configuration • Faster adoption • No lengthy upgrade cycles • Packaged integration Agile deployment, configuration, and integration • Multiple innovation releases per year • Customer feedback as a cornerstone of updates More frequent innovation updates • Full deployment in weeks • Less training with mobile-grade user experience Faster deployment Lower total cost of ownership and faster time to value • Lower initial solution and deployment fees • No maintenance or upgrade costs • Prepackaged integration

13. Executive Overview For 25 industries On premise Virtual private cloud Private cloud Public cloud Flexible deployment and licensing models 80% of customers are small or midsized companies Over 250,000 customers Millions of end users Industry expertise Open platform Design thinking Services and support Combine our platforms with your innovations to create a complete solution that best meets your customers’ needs

14. Executive Overview The convergence of business and technical IT is creating innovation opportunities Technical IT Business IT New business models New revenue streams New customer value

16. Executive Overview With our solutions, you can focus on driving immediate business outcomes across key priority areas Business outcome Increase top-line revenue • New products • New markets • New services • New features for existing products Reduce bottom-line costs • Reduced cost • Enhanced operational excellence • Faster time to market • Lower development costs Enhance brand value and customer loyalty • Increased performance, reliability, and scalability • Greater security capabilities • Superior customer service • Stronger competitive differentiation

17. Executive Overview Over 2,000 partners are already ensuring joint execution of this vision Grow Build next-generation applications Innovate Build new applications to differentiate Interconnect Use new, emerging business models, such as usage- based pricing Partner solutions Analytics Mobile-first experience Applications SAP HANA platform Virtual private cloud Private cloud Public cloud

18. Executive Overview Leverage the benefits of an innovation partnership Program Benefits • Access SAP applications, analytics, database and technology, mobile, cloud, and in-memory solutions • Leverage flexible licensing, deployment options, and royalty models that fit your business • Speed time to market with integration validation, NFR demos and licenses, and implementation programs • Co-innovate and co-develop in partnership with SAP's product management team • Receive special invitations to beta testing, ramp-up programs, and future roadmap insights Software Entitlements As an SAP OEM partner, you'll have access to a variety of unique resources for software development, testing, and licensing. Resources include: • Software development kits (SDKs) • Internal-use software licenses for testing, development, and support • End-customer demo licenses • Product documentation and guides • Production software licenses Support and Maintenance Get access to SAP global support, unlimited use of the SAP knowledge base, and dedicated technical support. Choose from Essentials or Premier support levels: • Essentials Support: 8 a.m. to 6 p.m. local time, M- F – plus self-service and user-based resources • Premier Support: 24/7 access to senior engineers and immediate fee-based coverage for Priority One incidents

19. Executive Overview Leverage the benefits of an innovation partnership Partner Enablement Access the dedicated OEM Partner Portal for enablement tools, on-demand and classroom training, and unique partner-only resources. Enablement tools include: • Technical Enablement: Helps you take full advantage of the SAP technology embedded in your offerings • Sales Enablement: Delivers training programs, end- user demos, and more to help speed your sales cycles • Marketing Enablement: Helps market your solutions and showcase your SAP partnership to drive demand End-Customer Training Resources Leverage a variety of training tools that help ensure the best possible user experience from your SAP-enabled applications and service offerings. Tools include: • Training and expert certification for OEM end users, including free interactive tutorials • Customizable customer training development that goes beyond SAP's standard course options Partner Engagement Programs As an SAP OEM partner there's always ample opportunity for you to interact with product management and influence SAP's innovation roadmaps. Opportunities include: • OEM Partner Roundtables: Quarterly invitation- only online forums with peers and product experts • OEM Partner Advisory Council: Virtual events where partners can collaborate with SAP on integration points and product design • Value-Added Programs: Regional programs that help expand your portfolio of products and services

20. Executive Overview How we can help you turn disruptive technologies into opportunities for revenue growth SAP HANA: Using SAP HANA to improve asset availability, optimize operating costs, and significantly reduce risk of unplanned maintenance Cloud: Amadeus, the leading technology provider for the travel industry, presents its enhanced solution for corporate travel and expense. Combining Amadeus booking technology with SAP expense software in the cloud, Amadeus provides corporations a unique and innovative way to respond to today's requirements of travel management and business travelers expectations.

21. Executive Overview How we can help you turn disruptive technologies into opportunities for developing new applications Analytics: Itron Inc. is a leading provider of intelligent metering, data collection, and utility software. It has nearly 8,000 utilities worldwide relying on their technology to optimize the delivery and use of energy and water. SAP HANA: TCS RTPM solution, powered by SAP HANA, Pitney Bowes Spectrum Spatial and other technologies, analyzes a customer’s profile and leverages Spectrum Spatial to enable real-time decision making and integration into promotion management and other store systems for an end-to-end solution and an enhanced customer shopping experience.

22. Executive Overview SAP HANA: Translating terabytes of clinical, molecular, and drug data through SAP HANA into real-time and effective treatment choices for personalized patient treatments How we can help you turn disruptive technologies into opportunities for new emerging business models Mobility: Using SAP Mobile Platform to provide device and application security to their customers with a cloud-based model SAP HANA: Pricing and sales optimization – providing customers with real-time deal analysis so they can gain a competitive edge

23. Executive Overview Innovation in action: some of our innovation partners

24. Executive Overview Innovation in action: Pirelli turns products into services Recognizing that “data is the new oil”, Pirelli is turning products into services, providing real-time resource planning and optimization for their customers. Monitor Customers’ truck fleets in real time Predict Flat tires before they happen Extend Tire lifespan by up to 20%

25. Executive Overview Innovation in action: Kennemetal drills deeper and faster for business insight with SAP HANA • Ensuring a fast time to value • Delivering real-time business visibility • Seeing future improvements “Lots of business software veterans looked at our plan and said, ‘Nobody can do this.’ We said, ‘Yes, we can,’ and we did it; and now we have the benefits showing up in spades.” Steve Hanna, CIO, Kennametal Inc.

26. Executive Overview • Enabling advanced, self-service access to multiple data sources • Improving data quality • Minimizing passenger and luggage delays Innovation in action: Helping SITA create the intelligent airport with SAP BusinessObjects business intelligence solutions

27. Executive Overview Increase Asset performance and ROI Harness Data to optimize asset performance Empower Faster decision making “Our Clockwork LCM Cloud technology will be optimized on SAP HANA and will bring a new level of sophistication to how assets are being managed across the enterprise.” Joe Berti, CEO of Clockwork Innovation in action: Clockwork enhances customer offerings with SAP HANA

28. Executive Overview Expand New markets and solution innovation Increase Client business and satisfaction Redefine Corporate performance management processes “The integration with SAP HANA launches a new phase of open collaboration between Tagetik and SAP, and our new OEM agreement shows that both Tagetik and SAP are committed to continuing to develop this valued partnership.” Manuel Vellutini, executive vice president and chief operating officer at Tagetik Innovation in action: Tagetik integrates its unified performance management solution with SAP HANA

30. Executive Overview Number of OEM partners -2300+ Industries • High tech • Industrial machinery and components • Professional services • Passenger travel and leisure • Wholesale distribution • Oil and gas • Banking • Engineering, construction and operations • Telecommunications • Automotive • Healthcare • Higher education and research • Life sciences • Cargo transportation and logistics service • Retail • Consumer products • Media • Aerospace and defense • Public sector • Insurance • Postal • Defense and security • Fabricated metal products Join our growing OEM partner community

31. Executive Overview SAP PartnerEdge program for Application Development Standard engagement SAP OEM partner Custom engagement A choice of engagement options with SAP providing you more ways to win

32. Executive Overview Leverage the benefits of an innovation partnership Program Benefits • Access SAP applications, analytics, database and technology, mobile, cloud, and in-memory solutions • Leverage flexible licensing, deployment options, and royalty models that fit your business • Speed time to market with SAP PartnerEdge resources, including development, support, marketing, presales and sales training and tools • .Co-innovate and co-develop in partnership with SAP's product management team • Receive special invitations to beta testing, ramp-up programs, and future roadmap insights • Software Entitlements • Support and Maintenance • Partner Enablement • End-customer Training Resources

33. Executive Overview Explore the art of the possible with SAP Scoping 360- degree research Synthesis Ideation Prototyping Validation Implementation Problem definition Project plan Data Insights Design principles Ideas Concepts Low-fi/high-fi prototypes Blueprint • Design to value - Prioritized use cases with complete business scenarios • Innovation workshop

34. Executive Overview Get in touch to learn more about embedding SAP technology To find out more about how SAP technology innovations could help you harness the power of Big Data and add value to your products and services, please contact us. Follow us @SAPOEM on Twitter Reach us < Roisin Monaghan> Oem_sales@sap.com

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36. Executive Overview Leverage the benefits of an innovation partnership Program Benefits • Access SAP applications, analytics, database and technology, mobile, cloud, and in-memory solutions • Leverage flexible licensing, deployment options, and royalty models that fit your business • Speed time to market with SAP PartnerEdge resources, including development, support, marketing, presales and sales training and tools • .Co-innovate and co-develop in partnership with SAP's product management team • Receive special invitations to beta testing, ramp-up programs, and future roadmap insights Software Entitlements As an SAP OEM partner, you'll have access to a variety of unique resources for software development, testing, and licensing. Resources include: • Software development kits (SDKs) • Internal-use software licenses for testing, development, and support • End-customer demo licenses • Product documentation and guides • Production software licenses Support and Maintenance Get access to SAP global support, unlimited use of the SAP knowledge base, and dedicated technical support. Choose from Essentials or Premier support levels: • Essentials Support: 8 a.m. to 6 p.m. local time, M- F – plus self-service and user-based resources • Premier Support: Same as Essential Support with priority routing to senior engineers and an option to purchase 24/7 support

37. Executive Overview Leverage the benefits of an innovation partnership Partner Enablement Access www.sappartneredge.com for enablement tools, on-demand and classroom training, and unique partner-only resources. Enablement tools include: • Technical Enablement: Helps you take full advantage of the SAP technology embedded in your offerings • Sales Enablement: Delivers training programs, end-user demos, and more to help speed your sales cycles • Marketing Enablement: Helps market your solutions and showcase your SAP partnership to drive demand End-Customer Training Resources Leverage a variety of training tools that help ensure the best possible user experience from your SAP-enabled applications and service offerings. Tools include: • Training and expert certification for OEM end users, including free interactive tutorials

38. Executive Overview We are simplifying our solutions on premise or in the cloud based on the SAP HANA platform Partner apps (third party, Start-ups) SAP Business Warehouse Analytics Cloud LoB (Success- Factors, Ariba, CRM) SAP Business Suite SAP HANA platform Mobile Development Integration Application services Processing engines SAP HANA database • One common development platform for SAP solutions • An integrated platform for on-premise, cloud and third-party • Extension platform for customers and partners to build new applications

39. Executive Overview Partner solution Include SAP solution Integrate with SAP solution Partner solution SAP solution Add on to SAP solution Partner solution Embed Bundle Extend Deployed at customer (on premise) Deployed by partner (SaaS) Deployed at SAP (cloud) Restricted-use licenses in all scenarios The choice of OEM partner delivery options