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Overview of our work
NU Creative Ltd

MAY 2010
Logo CreatioN

Client: Various




            RESOLUTE COMMUNICATIONS_GSK MEETING LOGO
            Stage 1_Route 1_Option 1
                                                                            HOMECARE                                                            GARDENING & CLEANING SERVICE LIMITED

            • Changing Pattern
            • Kaleidoscope
            • Clearer view
            • Simple
            • Growth & Development
            • HIV virus
         Tale• A countries logo concepts:Layout 1 18/02/2010 11:51 Page 6
             of 2 fresh approach                                                                            Tale of 2 countries logo concepts:Layout 1 18/02/2010 11:51 Page 7
               i.e. no obvious ribbon
                                           HOMECARE                           HOMECARE                       HOMECARE
                                     Because you are special
                                                                                                                    Logo Concept SIX
                 Logo Concept FIVE
                                                                                                                                                                      GARDEN DESIGN
                                                                                         Explanations                                                                                  Explanatio

                                                                                         Description                                                                                   Description
                                                                                         This logo concentrates more on the question that is being asked                               This logo again c
                                                                                         within the title. The theme that this meeting will take as a “question                        apart” part of the
                                                                                         time” and the importance of the thought provoking question being                              of the question w
                                                                                         asked.                                                                                        attendees. An ab
                                                                                                                                                                                       positive and brig
                                                                                                                                                                                       this meeting.
                                                                                         Keywords
                                                                                         Questioning, thought, meeting theme, stimulation                                              Keywords
                                                                                                                                                                                       Benefits, stimulat
            Friday 20th March 2009
            SAUCE UK LTD.
aNNUaL review

    Client: Lloyd & Partners Ltd
    Brief:      Design and typeset of the new yearly annual review (2009 shown)




                                                                                                                                                                           Lloyd & Partners Group                                                                                                                                                                                                                                                             Annual Review 09




          5TH ANNIVERSARY                                                                                                                                                  RefectionS on the
                                                                                                                                                                           laSt five YeaRS
                 REVIEW
                                                                                                                                                                                                                                                                                                                                                                                                                            Quote from 2008
                                                                                                                                                                                                                                                                                                                                                                                                                            Annual Review:
                                                                                                                                                                                                                                               Quotes from 2006                                                                                                                                                             “It is clear that our key markets
                                                                                                                                                                                                                                               Annual Review:                                                                                                                                                               have proven to be robust and
                                                                                                                                                                                                                                                                                                                                                                                                                            the majority remain committed to
                                                                                                                                                                                                                                               “We live in a world today where some
                                                                                                                                                                                                                                                                                                                                                                               the Apple
                                                                                                                                                                                                                                                                                                                                                                                                                            provide significant capacity to meet
                                                                                                                                                                                                                                               competitors believe the way forward is                                                                               Launch of                                               our clients’ needs”.
                                                                                                                                                                                                                                                                                                                                                                               07)
                                                                                                                                                                                                                                               to compete on price for services rather                                                                              iPhone (20




 Obama Beijing
                                                                                                                                                                                                                                                                                                                                                                                                                            In the last five years we have seen two years of massive
                                                                                                                                                                                                                                               than working to raise the bar in terms
                                                                                                                                                                                                                                                                                                                                                                                                                            catastrophic loss affecting the insurance market, along
                                                                                                                                                                                                                                               of intellectual input and service”.
                                                                                                                                                                                                                                                                                                                                                             Quote from 2007                                                with the near meltdown of the financial services industry!

                                                                                                                                                                                                                                               “If intermediaries are to survive, the                                                                        Annual Review:                                                 Perhaps our banker friends should learn some lessons
                                                                                                                                                                                                                                                                                                                                                                                                                            about risk taking from the Insurance Industry!
                                                                                                                                                                                                                                               key is proving added value”.
                                                                                                                                                                                                                                                                                                                                                 “It’s a real benefit to be able to                                         Tom Bolt, recently appointed franchise director of




     Blair G8 Rugby
                                                                                                                                                                                                                                               “Twas forever thus”, we can hear. The challenge that
                                                                                                                                                                                                                                                                                                                                                 operate in a culture of nimble                                             Lloyd’s suggested that brokers had a duty to ensure that
                                                                                                                                                                                                          ean
                                                                                                                                                                                              s Indian Oc
                                                                                                                                                                                                                                               never diminishes is the absurd undervaluation of quality
                                                                                                                                                                                  Tsunami hit                                                                                                                                                    entrepreneurialism whilst having                                           underwriters maintained a strong degree of discipline in
                                                                                                                                                                                                                                               advisory service.
LONDON
  summit




                                                                                                                                                                                                                                                                                                                                                                                                                            the softening market. The suggestion is that we should

            Lewis
                                                                                                                                                                                                                                                                                                                                                 a very serious and supportive
                                                                                                                                                                                   (2005)                                                      There are many insurers who respect and value the
                                         Michael



                                                                                                                                                                                                                                                                                                                                                                                                                            not kill the “goose that lays the golden egg” by applying
                                               Lloyd & Partners Group                                                                                                                                                                          contribution made by quality intermediaries; others do                           Annual Review 09 shareholder”.                                                              inordinate pressure. It would seem in the limited period
                                                                                                                                                                                                                                               not, and this lack of respect is often seen by customers
                                                                                                                                                                           Quote from 2005
            Button
                                                                                                                                                                                                                                                                                                                                                             Reflection on the real benefits of being owned by JLT          yet passed in 2010 that underwriters are proving to need
                                                                                                                                                                                                                                               and inevitably used against us. It seems illogical that                                                                                                                      little encouragement from brokers!




  5 YEARS Bush
                                                                                                                                                                                                                                                                                                                                                             Group.
                                                                                                                                                                           Annual Review:                                                      clients will pay many multiples for banking and/or legal
                                                                                                                                                                                                                                               services without argument and yet look to squeeze                                                             Although insurance businesses that stuck to their
                                                                                                                                                                                                                                               broker fees. Frankly the responsibility for our perceived                                                     knitting largely avoided the financial contagion of the last
                                                                                                                                                                           “Our first year of trading was
                                                World Cup                                                     At the end of 2009 Lloyd & Partners Limited (LPL)
                                                                                                              committed to sponsor British Fencing and its Olympic
                                                                                                                                                                           conducted in a market reacting
                                                                                                                                                                           not only to the fundamental potlight on   S
                                                                                                                                                                                                                                               undervaluation as an industry lies with the industry itself.

                                                                                                                                                                                                                                                                        ...               Academic Medical
                                                                                                                                                                                                                                                                                                                                                             eighteen months, the realities of a wider market that has
                                                                                                                                                                                                                                                                                                                                                             been characterized by panic and uncertainty, even in light

                                                                                                              team for the period up to and including the 2012                                                                                                                            Centers                                                            of unprecedented government support, make having a




   tsunamiWAR
                                                                                                              Olympics. We are pleased to support a team where our
                                                                                                                                                                           issues highlighted by the Spitzer                                                                                                                                                 rock solid shareholder even more essential.

                                                                                                              contribution is considered of real value and significance.                               Mining
                                                                                                                                                                           investigations, but also to the                                                                                Our Medical malpractice team is long established and widely
                                                                                                                                                                                                                                                                                                                                                             “The partners of this business share
                     Formation of LPL
                                                                                         eclipse



      Madonna                                                                                                 Also the squad counts amongst its number some fencers        catastrophic losses associated is one of the fastest growing and most complex
                                                                                                                                                                                                       Mining
                                                                                                                                                                                                                                                                                          recognized for its intellectual capital. A core part of our
                                                                                                                                                                                                                                                                                          business relates to our recognized expertise in the design
                                                                                                                                                                                                                                                                                                                                                             an absolute conviction that operating
      adopts                                                                                                  with real and significant Olympic medal hopes, including     with the hurricane season”.                                                                                                                                                       within an environment where the
                                                                                         Solar




                                                                                                                                                                                                       sectors of our business. In a drive to capitalise on this                          and global placement of innovative programs for AMC’s.
      Katrina
                                                                                                              representatives from the wheelchair fencers’ squad.
                                                                                                              We are very proud to be associated with them.
                                                                                                                                                                                                                     niche area, 2007 saw LPL recruit a team of specialist
                                                                                                                                                                           LPL collected net claims of US$1.2 billion for claims                                                                                                                             clients’ interests take absolute
                                                                                                                                                                                                                     brokers to supplement our existing resources and                     Working closely with local producers and off shore captives
                                                                                                                                                                           arising from Hurricanes Katrina, Rita & Wilma – an                                                                                                                                precedence leads to great personal
      Airbus                                                                                                                                                                                                                                                                              we represent a group of America’s most prestigious AMC’s




       globalONTERROR
                                                                                                                                                                                                                     portfolio of mining accounts. This new and dedicated
                                                                                                              www.lloydandpartners.com                                                                                                                                                                                                                       satisfaction and ultimately reward”.

  Madrid
                                                                                                                                                                           extraordinary achievement.                                                                                     situated in a diverse range of jurisdictions. We appreciate
                                                                                                                                                                                                                     team brought strong knowledge of the market place and
   earthquake




                                Swayze                                                                                                                                                                               excellent relationships with all lead mining carriers.
                                                                                                                                                                           How short memories are?! Less than five years after Mr.
                                                                                                                                                                           Spitzer wreaked havoc, contingent commissions have years on, LPL is a recognised leader in the
                                                                                                                                                                                                                 Just over two
                                                                                                                                                                                                                                                                                          the unique differences in every jurisdiction and have
                                                                                                                                                                                                                                                                                          experience with the complex immunity provisions of States
                                                                                                                                                                                                                                                                                                                                                             LPL employs 30 people with over 20 years service within
                                                                                                                                                                                                                                                                                                                                                             LPL or with predecessor companies. Whilst this is a
                                                                                                                                                                                                                                                                                                                                                                                                                                  Obama win
                                                                                                                                                                                                                                                                                                                                                                                                                                 (2008)
                                                                                                                                                                                                                                                                                                                                                                                                                                            s US electi
                                                                                                                                                                                                                                                                                                                                                                                                                                                        on
                                                                                10)
                                                                    America (20
                                                                                                                                                                                                                                                                                          like those found in Massachusetts and Florida; the volatility


            Heath
                                                                                                                                                                           reappeared, particularly led by the global field with experience in gold, copper, coal, platinum,
                                                                                                                                                                                                                       brokers in an                                                                                                                         praiseworthy statistic it is also important to recognise
                                                        Race across                                                                                                                                                nickel, uranium, aluminium GlobalWe partner with
                                                                                                                                                                                                                                              and zinc. fishin
                                                                                                                                                                                                                                                                                          of New York and Chicago; and the relative calm of the
                                                                                                                                                                           effort to squeeze more from their stagnant portfolios
                                                                                                                                                                                                                                                                         g stocks fou                                                                        the importance of constant investment in new people




  Bush downturn
                                         CharlesCamilla                                                                                                                                                                                           to be very                           nd
                                                                                                                                                                                                                                                                                   northeast & northwest.
Haiti




                                                                                                                                                                                                                     local producers to provide programme design and                                                                                         who bring value to the business, providing appropriate
                                                                                                                                                                                                                     specialist placement capability for all types low (2006)

            Ledger
                                                                                                                                                                                                                                                                   of mine. With          Over the years we have collated reams of AMC related data          opportunity to improve our offering to our clients.
                                                                                                                                                                8                                                    a broad geographic scope, we have been successful in                                                                                                                                                                                                                9
                                                                                                                                                                                                                                                                                          and are now sharing it in a focused way with our club of
                                                                                                                                                                                                                     winning clients specifically in the United States, Australia,        AMC friends, to assist their patient safety initiatives. Further
                                                                                                                                                                                                                     Africa, Latin America and Asia.                                      we have internally developed tools that have helped us
                                               Looking towards the current year a number of notable
                                               contributions from our team to the community are worth                                                                                                                                                                                     demonstrate to the specialist markets in the USA, Bermuda,
                                                                                                                                                                                                                     We will continue to grow and nurture this thriving book.
                                               a mention.                                                                                                                                                                                                                                 and Europe that each AMC’s risk and loss exposure is truly




 LONDON2012
                                               In mid June 2010, two of our senior colleagues, Charlie
                                                                                                                                                                                                                     Programmes                                                           unique, and must be brokered as such.

                                               Pearch and Nick Peck, along with our company secretary                                                                                                                Our established platform for programme business was
                                               David Hickman, two of our American clients and a
                                                                                                                   LPL sponso                                                                                        enhanced in late 2009 by the addition of a new and
                                               European underwriter will make a team to complete the                           r British Fen
                                                                                                                   and its Oly              cing                                                                     dedicated team.
                                               Race across America - a staggering 3,000 mile bicycle                          mpic team
                                               race from California to Maryland. Their ambition is to raise
                                                                                                                                         (2009)                                                                      The focus of the Programme unit is to provide independent
                                                                                                                                                                                                                     agents, brokers and managing general agents with solutions
                                               significant funds for four separate charities, two based
                                                                                                                                                                                                                     for the handling of transactional business - typically small
                                               in the U.S. and two in the U.K. We wish them well in
                                                                                                                                                                                                                     to medium premium risks. This is achieved by streamlining
                                               their exploits but our ambition is to see them return                                                                                                                 the insurance arrangements, reducing the number of times
                                                                                                              The world was shocked to see the dreadful effects of the
                                               alive and well!                                                                                                                                                       the process is “touched” and providing access to markets in
                                                                                                              earthquake in Haiti in January. JLT Group was quick to
                                                                                                              make a corporate donation which was done through LPL’s                                                 London, Bermuda and Europe. Working together with our
                                               http://client.jltgroup.com/RAAM/index.asp
                                                                                                                                                                                                                     client and underwriting partners, the team will construct a
                                                                                                              client Digicel, the largest mobile telecommunications
                                                                                                                                                                                                                     facility that provides a level of authority for the majority of
                                                                                                              operator in the Caribbean and sponsors of the West Indies
                                                                                                                                                                                                                     risk to be underwritten within the facility.
                                                                                                              cricket team. The employees of LPL (with support from
                                                                                                              their colleagues in JLT Re) also raised $10,000 through                                                Programmes can be designed for any aspect of cover,
                                                                                                              various initiatives entirely donated by members of staff                                               for any client base, in any territory. The addition of this                Total solar
                                                                                                                                                                                                                                                                                                            eclipse (20
                                                                                                              and their families.                                                                                    team is especially topical as Lloyd’s has just published its                                       08)
                                                                                                                                                                                                                     2010-2012 Strategic Report which includes an initiative
                                                                                                              www.digicelgroup.com                                                                                   to increase its programme business emanating from the
                                                                                                                                                                                                                     United States. LPL fortuitously finds itself well positioned
                                                                                                                                                                                                                     to assist in this plan.
                                          4                                                                                                                                                                                                                                                                                                                          5
Nu Portfolio 2010 Generic
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Nu Portfolio 2010 Generic

  • 1. Overview of our work NU Creative Ltd MAY 2010
  • 2. Logo CreatioN Client: Various RESOLUTE COMMUNICATIONS_GSK MEETING LOGO Stage 1_Route 1_Option 1 HOMECARE GARDENING & CLEANING SERVICE LIMITED • Changing Pattern • Kaleidoscope • Clearer view • Simple • Growth & Development • HIV virus Tale• A countries logo concepts:Layout 1 18/02/2010 11:51 Page 6 of 2 fresh approach Tale of 2 countries logo concepts:Layout 1 18/02/2010 11:51 Page 7 i.e. no obvious ribbon HOMECARE HOMECARE HOMECARE Because you are special Logo Concept SIX Logo Concept FIVE GARDEN DESIGN Explanations Explanatio Description Description This logo concentrates more on the question that is being asked This logo again c within the title. The theme that this meeting will take as a “question apart” part of the time” and the importance of the thought provoking question being of the question w asked. attendees. An ab positive and brig this meeting. Keywords Questioning, thought, meeting theme, stimulation Keywords Benefits, stimulat Friday 20th March 2009 SAUCE UK LTD.
  • 3. aNNUaL review Client: Lloyd & Partners Ltd Brief: Design and typeset of the new yearly annual review (2009 shown) Lloyd & Partners Group Annual Review 09 5TH ANNIVERSARY RefectionS on the laSt five YeaRS REVIEW Quote from 2008 Annual Review: Quotes from 2006 “It is clear that our key markets Annual Review: have proven to be robust and the majority remain committed to “We live in a world today where some the Apple provide significant capacity to meet competitors believe the way forward is Launch of our clients’ needs”. 07) to compete on price for services rather iPhone (20 Obama Beijing In the last five years we have seen two years of massive than working to raise the bar in terms catastrophic loss affecting the insurance market, along of intellectual input and service”. Quote from 2007 with the near meltdown of the financial services industry! “If intermediaries are to survive, the Annual Review: Perhaps our banker friends should learn some lessons about risk taking from the Insurance Industry! key is proving added value”. “It’s a real benefit to be able to Tom Bolt, recently appointed franchise director of Blair G8 Rugby “Twas forever thus”, we can hear. The challenge that operate in a culture of nimble Lloyd’s suggested that brokers had a duty to ensure that ean s Indian Oc never diminishes is the absurd undervaluation of quality Tsunami hit entrepreneurialism whilst having underwriters maintained a strong degree of discipline in advisory service. LONDON summit the softening market. The suggestion is that we should Lewis a very serious and supportive (2005) There are many insurers who respect and value the Michael not kill the “goose that lays the golden egg” by applying Lloyd & Partners Group contribution made by quality intermediaries; others do Annual Review 09 shareholder”. inordinate pressure. It would seem in the limited period not, and this lack of respect is often seen by customers Quote from 2005 Button Reflection on the real benefits of being owned by JLT yet passed in 2010 that underwriters are proving to need and inevitably used against us. It seems illogical that little encouragement from brokers! 5 YEARS Bush Group. Annual Review: clients will pay many multiples for banking and/or legal services without argument and yet look to squeeze Although insurance businesses that stuck to their broker fees. Frankly the responsibility for our perceived knitting largely avoided the financial contagion of the last “Our first year of trading was World Cup At the end of 2009 Lloyd & Partners Limited (LPL) committed to sponsor British Fencing and its Olympic conducted in a market reacting not only to the fundamental potlight on S undervaluation as an industry lies with the industry itself. ... Academic Medical eighteen months, the realities of a wider market that has been characterized by panic and uncertainty, even in light team for the period up to and including the 2012 Centers of unprecedented government support, make having a tsunamiWAR Olympics. We are pleased to support a team where our issues highlighted by the Spitzer rock solid shareholder even more essential. contribution is considered of real value and significance. Mining investigations, but also to the Our Medical malpractice team is long established and widely “The partners of this business share Formation of LPL eclipse Madonna Also the squad counts amongst its number some fencers catastrophic losses associated is one of the fastest growing and most complex Mining recognized for its intellectual capital. A core part of our business relates to our recognized expertise in the design an absolute conviction that operating adopts with real and significant Olympic medal hopes, including with the hurricane season”. within an environment where the Solar sectors of our business. In a drive to capitalise on this and global placement of innovative programs for AMC’s. Katrina representatives from the wheelchair fencers’ squad. We are very proud to be associated with them. niche area, 2007 saw LPL recruit a team of specialist LPL collected net claims of US$1.2 billion for claims clients’ interests take absolute brokers to supplement our existing resources and Working closely with local producers and off shore captives arising from Hurricanes Katrina, Rita & Wilma – an precedence leads to great personal Airbus we represent a group of America’s most prestigious AMC’s globalONTERROR portfolio of mining accounts. This new and dedicated www.lloydandpartners.com satisfaction and ultimately reward”. Madrid extraordinary achievement. situated in a diverse range of jurisdictions. We appreciate team brought strong knowledge of the market place and earthquake Swayze excellent relationships with all lead mining carriers. How short memories are?! Less than five years after Mr. Spitzer wreaked havoc, contingent commissions have years on, LPL is a recognised leader in the Just over two the unique differences in every jurisdiction and have experience with the complex immunity provisions of States LPL employs 30 people with over 20 years service within LPL or with predecessor companies. Whilst this is a Obama win (2008) s US electi on 10) America (20 like those found in Massachusetts and Florida; the volatility Heath reappeared, particularly led by the global field with experience in gold, copper, coal, platinum, brokers in an praiseworthy statistic it is also important to recognise Race across nickel, uranium, aluminium GlobalWe partner with and zinc. fishin of New York and Chicago; and the relative calm of the effort to squeeze more from their stagnant portfolios g stocks fou the importance of constant investment in new people Bush downturn CharlesCamilla to be very nd northeast & northwest. Haiti local producers to provide programme design and who bring value to the business, providing appropriate specialist placement capability for all types low (2006) Ledger of mine. With Over the years we have collated reams of AMC related data opportunity to improve our offering to our clients. 8 a broad geographic scope, we have been successful in 9 and are now sharing it in a focused way with our club of winning clients specifically in the United States, Australia, AMC friends, to assist their patient safety initiatives. Further Africa, Latin America and Asia. we have internally developed tools that have helped us Looking towards the current year a number of notable contributions from our team to the community are worth demonstrate to the specialist markets in the USA, Bermuda, We will continue to grow and nurture this thriving book. a mention. and Europe that each AMC’s risk and loss exposure is truly LONDON2012 In mid June 2010, two of our senior colleagues, Charlie Programmes unique, and must be brokered as such. Pearch and Nick Peck, along with our company secretary Our established platform for programme business was David Hickman, two of our American clients and a LPL sponso enhanced in late 2009 by the addition of a new and European underwriter will make a team to complete the r British Fen and its Oly cing dedicated team. Race across America - a staggering 3,000 mile bicycle mpic team race from California to Maryland. Their ambition is to raise (2009) The focus of the Programme unit is to provide independent agents, brokers and managing general agents with solutions significant funds for four separate charities, two based for the handling of transactional business - typically small in the U.S. and two in the U.K. We wish them well in to medium premium risks. This is achieved by streamlining their exploits but our ambition is to see them return the insurance arrangements, reducing the number of times The world was shocked to see the dreadful effects of the alive and well! the process is “touched” and providing access to markets in earthquake in Haiti in January. JLT Group was quick to make a corporate donation which was done through LPL’s London, Bermuda and Europe. Working together with our http://client.jltgroup.com/RAAM/index.asp client and underwriting partners, the team will construct a client Digicel, the largest mobile telecommunications facility that provides a level of authority for the majority of operator in the Caribbean and sponsors of the West Indies risk to be underwritten within the facility. cricket team. The employees of LPL (with support from their colleagues in JLT Re) also raised $10,000 through Programmes can be designed for any aspect of cover, various initiatives entirely donated by members of staff for any client base, in any territory. The addition of this Total solar eclipse (20 and their families. team is especially topical as Lloyd’s has just published its 08) 2010-2012 Strategic Report which includes an initiative www.digicelgroup.com to increase its programme business emanating from the United States. LPL fortuitously finds itself well positioned to assist in this plan. 4 5