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Social Media For B2B Companies

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Sarah Sturtevant / Integrated Website Solutions Inc.
Sarah Sturtevant / Integrated Website Solutions Inc.

How and when to include social media in your B2B company's internet marketing strategy.

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Social Media for B2B Companies Should you be tweeting, blogging and podcasting to reach more customers? Sarah Sturtevant President, Integrated Website Solutions Inc.
Agenda ,[object Object],[object Object],[object Object],[object Object]
Isn’t having a basic company website good enough?
Basic B2B “brochure-ware” sites – don’t cut it anymore . They frustrate good prospects resulting in countless lost sales opportunities for companies.
Reality Check: ,[object Object],[object Object]
You need more than a static website if your company wants to stay competitive online. ,[object Object]
“ But we already know who our customers are…”
It’s not about who you know … it’s about how well your site sells you. ,[object Object],[object Object]
Outbound “Push Marketing” is Inefficient ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s 2009 – times have changed! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Where are your customers? ,[object Object],[object Object],[object Object]
 
Companies Need An Online Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media 101 “The social media train has already left the station. Are you on it?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Don’t worry… you don’t need to tackle all these social sites at once!
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Reasons Why B2B Companies Don’t Participate in Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do growing companies market? 1950 - 2000 2000 - 2050 Source: Hubspot @rickburnes
 
Other companies have successfully used social media to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Jump in Without a Plan ,[object Object]
Social Media Sites Are Just Tools ,[object Object],[object Object],… Not Silver Bullets
Here are a few social media sites worth checking out…
Being Social Online: It’s not just a fad for kids anymore ,[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Some LinkedIn Tips ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object]
“ Tweets from the Chiefs”: Some CEO’s on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Facebook Company Page ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Corporate Blogs: Indium Corp. Case Study ,[object Object],[object Object],[object Object],[object Object]
 
Since publication in August, this blog has had over 200 views.
RSS- Really Simple Syndication RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. -- Wikipedia
Other Social Media Tools ,[object Object],[object Object],[object Object]
 
Some Social Media Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Social Media For B2B Companies

  • 1. Social Media for B2B Companies Should you be tweeting, blogging and podcasting to reach more customers? Sarah Sturtevant President, Integrated Website Solutions Inc.
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  • 3. Isn’t having a basic company website good enough?
  • 4. Basic B2B “brochure-ware” sites – don’t cut it anymore . They frustrate good prospects resulting in countless lost sales opportunities for companies.
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  • 7. “ But we already know who our customers are…”
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  • 18. Don’t worry… you don’t need to tackle all these social sites at once!
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  • 22. How do growing companies market? 1950 - 2000 2000 - 2050 Source: Hubspot @rickburnes
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  • 27. Here are a few social media sites worth checking out…
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  • 45. Since publication in August, this blog has had over 200 views.
  • 46. RSS- Really Simple Syndication RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. -- Wikipedia
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Editor's Notes

  1. In August of this year more people watched videos on YouTube than did Google searches. There were 10 billion YouTube videos watched versus 9 billion Google searches conducted. According to Forbes, ¼ of senior executives now prefer watching video content as opposed to reading text. Google is also working on ways to index optimized video content on its search engine. Video represents a huge opportunity for companies – especially if they are created with high production values and are shared virally.