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Internet of things

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Internet è cresciuto in maniera esponenziale passando dalle poche migliaia di collegamenti a qualche miliardo di persone connesse in tutto il mondo. Smart Business, Smart Home, Wearable, Smart City. Tutto si fa più veloce e “smart”. Quali sono gli effetti principali? Quali i vantaggi? Quali le sfide?

Per maggiori approfondimenti: http://issuu.com/sarascotti/docs/iot

Published in: Technology
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Internet of things

  1. 1. INTERNET of THINGS L’EVOLUZIONE DEL WEB: Cosa, come, dove e quando. A cura di: Silvia Latella, Isabel Gangitano, Beatrice Sandrini, Sara Scotti, Alina Zucchi
  2. 2. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Indice 01 Marketing Sfide 02 03 04 Conclusioni Ricerche di mercato Age of customer Customer experience Sicurezza Privacy Altre sfide Previsioni Prospettive Citazione ImpattiIntroduzione Smart business Smart home Smart city 05 Scenario Big player Prospettive
  3. 3. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi introduzione
  4. 4. “L’Internet delle cose ha il potenziale per cambiare il mondo, così come fu per Internet. Forse anche di più”. - kevin ashton
  5. 5. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Quarta rivoluzione industriale N O P Q Steam engine Mass production Internet technology Internet of things
  6. 6. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Indagine Gartner - Device by 2022 Heating CarSensor Camera 26 billion connected devices 6 billion user interfaces connected devices 26 BILLION user interfaces 6 BILLION
  7. 7. INTERNET OF THINGS
  8. 8. INTERNET OF THINGS
  9. 9. INTERNET OF EVERYTHING
  10. 10. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi GLI IMPATTI
  11. 11. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Impatti verso chi? imprese smart business consumatori smart home società smart city
  12. 12. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Impatto sulle imprese IDC predict that in annual sales nearly $9 trillion IoT will generate by 2020
  13. 13. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Smart business Manufacturing 17 billion euros Intelligent buildings 213 billion euros Automotive 176 billion euros Smart cities 21 billion euros Utilities 44 billion euros
  14. 14. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi La nuova “arena di vendita”
  15. 15. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Industrial Internet intelligent machines advanced analytics people at work + +
  16. 16. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Impatto sui consumatori “IoT is when milk cartoon tells you it’s running low and it’s time to buy milk”.
  17. 17. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Gli ambiti principali wearables automotive smart home + +
  18. 18. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Wearables
  19. 19. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Automotive
  20. 20. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Smart home
  21. 21. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Impatto sulla società Pianificazione urbanistica che utilizza la tecnologia M2M per migliorare la qualità della vita.
  22. 22. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Smart city Meno congestione nel traffico Strade più illuminate e più pulite Meno costi di manutenzione Più risparmio energetico Le città diventeranno più simili ad organismi viventi in grado di: acquisire comunicare memorizzare elaborare VANTAGGI: } Meno costi di amministrazione
  23. 23. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Copenaghen: 1a smart city europea 90% 90% 50% 25% riciclo dei rifiuti edifici urbani con teleriscaldamento usa la bicicletta negli spazi urbani riduzione di anidride carbonica emessa
  24. 24. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi marketing
  25. 25. “L’IoT porterà molteplici cambiamenti nelle ricerche di mercato e nel sistema informativo delle aziende, grazie all’enorme quantità di dati.
  26. 26. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Ricerche di mercato Target giusto nel momento giusto; Segmentazione a livelli senza precedenti. disponibilità big data utenti targhettizzazione cross channel programmatic trading automatizzato
  27. 27. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi The age of customer “Facile, veloce e su misura per il cliente. content marketing devices per avere info plus azienda e cliente
  28. 28. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Customer Experience apple pay wearables geolocalizzazione notifiche push 1
  29. 29. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Shopping experience: Beacon BEACON: dispositivo wireless che trasmette segnali a devices vicini di potenziali clienti. cambia molto il modo di fare shopping
  30. 30. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Shopping experience: Memomi
  31. 31. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Shopping experience: Vetrine intelligenti
  32. 32. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi LE SFIDE
  33. 33. sicurezza e privacy protocolli di rete standard alfabetizzazione digitale banda larga Quali sfide? Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi
  34. 34. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Sicurezza e privacy 50billion
  35. 35. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Sicurezza e privacy 50billion
  36. 36. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi I protagonisti: governancebig player costumer
  37. 37. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi I veri attori protagonisti: governancebig player
  38. 38. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Trade off rischi vantaggi sono fondamentali regole idonee che bilancino i diversi interessi in gioco.
  39. 39. C’è bisogno di generare nei fruitori la consapevolezza che tali dispositivi possono raccogliere e trattare tutti i dati diffusi sul web, in particolare sui social network. - wearable computing e gli orizzonti futuri della privacy, germani e ferola “
  40. 40. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Protocolli di rete e capacità di banda Indirizzi IP unici: protocolli IPV6 più flessibili e sicuri (org. IEEE)1 Sensori capaci di autoalimentarsi (es. lancio del nanogeneratore)2 Banda larga: infrastrutture adeguate, soluzioni M2M.3
  41. 41. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Alfabetizzazione digitale cloud broker network programmer data scientist Generazioni sempre più vicine all’elettronica Si forma forza lavoro capace di condurre la rivoluzione dell’IoT
  42. 42. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi CONCLUSIONI
  43. 43. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Web futurscape IDC: Word Wide Internet of things 2015 big data security cloud smart city servizi banda larga millenials sistemi embedded
  44. 44. “The invasion of IoT is under way. You’re better equipped than you think. But don’t let your guard down. Face the future, one IT decision at time”.
  45. 45. Internet of Everything Cattolica del Sacro Cuore Corso: ITC Scenari digitali Autrici: Gangitano, Latella, Sandrini, Scotti, Zucchi Grazie!

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