A view about lack of tourism in Pakistan and role of tourism in a country.

1. LACK OF TOURISM
IN PAKISTAN

2.  INTRODUCTION
SIDRA SALEEM
 MARVELOUS PLACES
AROOJ BUTT
 CATEGORIES OF TOURISM
AROOSA & ASIA
 ECONOMIC IMPACT
QURATULAIN FATIMA
 FACTORS
HAFIZ USMAN(G.L)
 PROMOTING STEPS
MOHSIN ALI
 CONCLUSION
ASIFA MEHMOOD
CONTENTS

3. INTRODUCTION
TOURISM :
“Tourism comprises the activities of persons
traveling to, and staying in places outside their
usual environment for not more than one
consecutive year for leisure, business and
other purposes.”
World Tourism Organization.

4. Tourist :
A visitor staying more than 24 hours in a country
and making an overnight for any of the following
reasons
 Business
 Convention
 Family
 Friends
 Health
 Holiday
 Leisure
 Meeting
 Recreation
 Religion
 Sport
 Study

5.  First organized trip was “Leicester to laughs
borough” in 1841.
 Covered a distance of 22 km for 570 members.
 Act as an agent.
Tourism – a Supply Chain
 Tourism Suppliers
 Tourism Products
THOMAS COOK – FATHER OF TOURISM

6. • Tourism Suppliers:
is a business such as attraction, hotel or other
type of accommodation, restaurant,
transportation company, tour wholesaler, travel
agency etc.
• TOURISM PRODUCTS:
 Tangibles- furnishings in a hotel, food served in
a restaurant, etc,
 Intangibles- atmosphere at a resort, service
provided by an airlines

7.  Located in the hub of South Asian
Subcontinent.
 Rich historical and cultural heritage.
 surrounded by countries like China, India,
Afghanistan and Iran.
 Admired for natural beauty, resources and
culture.
LOCATION OF PAKISTAN

8. Lahore fort Badshahi
mosque

9. KarakoramK2

10. NEELUM VALLEY

11. o Neelum Valley is a 144 km long bow-shaped
valley in Azad Kashmir Region. The Valley is
situated at the North & North-East of
Muzaffarabad (The Capital of Azad Kashmir).
o Neelum valley is one of most attractive place
for tourists due to its famous lush greenery,
springs, streams, lakes and hilly and sloppy
mountains.
NEELUM VALLEY

12. HUNZA VALLEY

13. o The Hunza Valley is a mountainous valley in
the Gilgit–Baltistan region.
o The Hunza valley is situated north/west of the
Hunza River, at an elevation of around 2,500
metres.
HUNZA VALLEY

14. SWAT VALLEY

15. o Swat valley is one of the most beautiful valleys
located in Pakistan.
o - In Pakistan Swat valley is nicknamed as
Switzerland of Pakistan.
Swat is surrounded by Himalayas and Hindukush.
The valley is full of fragrant fruit orchads, rivers,
gushing streams and some glaciers.
SWAT VALLEY

16. KALASH VALLEY

17. o Kalash Valley is one of the major tourist
attractions in Pakistan. This is situated in the
Chitral district of Pakistan
o This valley has a historic background but its
history has controversies.
KALASH VALLEY

18. KAGHAN VALLEY

19. o The Kaghan Valley is a beautiful valley in the
north-east of Mansehra District.
o It attracts many tourists from not only
Pakistan but also from the whole world.
o There are many beautiful and attractive spots
like, Naran,Lake Saiful Muluk, Lake Lulu Sar,
Babusar Pass and much more to do.
KAGHAN VALLEY

20. SHANDUR PAS

21. o The Highest Polo Ground on Earth, is about
3738 meter an above sea level and lies
midway between Chitral and Gilgit.
o Each summer a hug event called the Shandur
polo festival is organized here, which is a big
source of attraction for the tourists.`
SHANDUR PAS

22. SOON VALLEY

23. o The Soon Valleys in the north west of Khushab
District, Punjab, Pakistan.
o The valley is 35 miles (56 km) long and has an
average width of 9 mils (14 km)
o Soon Valley has much scenic beauty, with
lakes, waterfalls, jungle, natural pools and
ponds.
SOON VALLEY

24.  DOMESTIC TOURISM
 INTERNAL TOURISM
 NATIONAL TOURISM
 INTERNATIONAL TOURISM
TYPES OF TOURISM

25.  DOMESTIC TOURISM:
Domestic tourism is the type of tourism where
people visit tourist site within their own country.
 For example: Pakistani people visits Murree
Sawat and other places.

26.  INBOUND TOURISM :
Inbound tourism is when someone/non-resident
comes to your country.
 OUTBOUND TOURISM :
Outbound tourism refers to residents to travel
outside their home country.

27.  INTERNAL TOURISM:
Internal tourism means traveling within one's
own country.
 NATIONAL TOURISM:
National tourism mean traveling for both
inside or outside the country.

28.  INTERNATIONAL TOURISM:
International Tourism refers to travelling from
one country to another for recreational or
business purposes.
 It provides social, cultural, educational and
economic benefits.

29. SUB TYPES OF TOURISM
LEISURE TOURISM:
Leisure time can be defined as “free time”, not doing
any work. It is that time to do things that you
normally have no time for in your daily life.

30. BUSINESS TOURISM:
TO complete a business transaction or attend a
business meeting / conference.

31. SPORTS TOURISM:
To experience a sport or sporting event such as
Olympics.

32. CULTURAL TOURISM:
To experience the history and culture of a people.

33. ADVENTURE TOURISM:
Adventure tourism is an outdoor activity
that generally takes place in an unusual, remote or a
wilderness area .

34. WILDLIFE TOURISM:
Wildlife tourism is the observation of wild
(non-domestic) animals in their natural environment or in
captivity. It includes activities such as photography,
viewing and feeding of animals.

35. Tourism plays an important role in the economy of a
country and especially if it is a developing country. Huge
amounts of foreign reserves can be earned from it
without much investment.
Pakistan can easily become one of the world’s
leading tourist countries and by doing this it can
overcome if not all, then some part of its financial and
economic problems.
IMPORTANT ROLE IN ECONOMY

36. Sources of foreign exchange
Employment opportunities
Culture exchange
Sources of public as well as private income
IMPORTANT ROLE IN ECONOMY

37. TOURISM'S CONTRIBUTION TO GDP
PAKISTAN:
The direct contribution of Travel & Tourism to GDP
in 2013 was PKR 704.2bn (3.1% of GDP).

38. PAKISTAN:
In 2013 the Travel & Tourism sector
supported 3563 thousand jobs which
is 6.2% of total employment.
CONTRIBUTION TO EMPLOYMENT

39. COMPARISON WITH DIFFERENT COUNTRIES
COUNTRIES POPULATION GDP IN 2013
% OF
TOTAL GDP
FOR
TOURISM
VISITORS
PAKISTAN 183 million Us$ 226.83 billion 3.1% 808,000
INDIA 1265 million Us$ 1836.61
billion
6.2% 7.1 million
CHINA 1381 million US$ 9222.05
billion
9.2% 124.7 million
SAUDI ARABIA 29 million US$ 747.82 billion 4.3% 15.7 million

40. WHY TOURISM DECLINE IN PAKISTAN?

41.  Tourism decline in Pakistan
mainly caused by terrorism.
 After 9/11 incident
 Afghan war
 Terrorist activites
TERRORISM

42.  Five Star Hotel
 In September 21,2008
 Killed foreginers
MARRIOTT HOTEL ATTACK IN ISLAMABAD

43.  8th May, 2009 in Swat
 3 million people are displaced from their
places of residence.
 Disturb many natural places
SWAT OPERATION

44.  3rd March,2009
 8 police men killed
 6 player injured
 Pakistan lost
 World cup hosting
 Many home series
ATTACK ON SRILANKAN CRICKET TEAM

45.  In Ziaraat 15 june,2013 attack on residency.
 The residency totally destroyed.
QUAID-E-AZAM RESIDENCY ATTACK
Before After

46.  23 june,2013. 9 foreign tourist killed five
Ukrainians, three Chinese and a Russian.
 Kidnapping of foreign tourist.
TOURIST KILLED IN NANGA PARBAT

47.  According to report Pakistan become the 7th
most dangerous country for travel due to
terrorism and target killing and every country
allow their ambassador to move very limited
area.
http://listtoptens.com/top-10-most-dangerous-countries-in-2014/
PAKISTAN IS DANGEROUS COUNTRY

48.  High priced food, hotel and transportation
has made Pakistan a place that is beyond the
reach and affordability of tourists.
 Inflation rate is
 Middle class can not afford
HIGH INFLATION RATE

49.  Tourism sector is the lack of facilities that
cannot compete the international standards.
 Hotel condition
LACK OF INFRASTRUCTURE

50.  Bad road condition
 Ground transport system
 Rent e cars at very high rate
BAD TRANSPORTATION SYSTEM

51.  No subsidies
 No awareness conferences
 No special festivals
 No best policies
 No publicity
GOVERNMENT INTERVENTION

52. STEPS TO PROMOTE TOURISM

53. Most important step to promote tourism
,when people feel secure then they prefer to
visit Pakistan, because security is basic need of
people all over the world so we should give
security to tourists.
SECURITY

54. We should made several
information centers in
our country to provide
guidance to the visitors ,
that are helpful for
tourists to get
information for specific
places. Where these
center are available
visitors prefer those
countries.
GUIDANCE

55. Through publicity we can show most beautiful
places of our country to the world that attracts
tourists to our country and people want to visit
those beautiful places of our lovely country.
• We should give adds in famous newspapers.
• Online advertisement.
• Through news channels.
PUBLICITY

56. Government should provide subsidies to
tourism industry for promoting tourism in our
country , by spending this amount we can
maintain our most beautiful places that attracts
visitors.
SUBSIDIES

57. Clean surroundings also can help to promote
tourism. Tourists also want to stay in an area
that is clean, and they prefer the clean
environment to visit, so we should keep our
surroundings clean to promote tourism for our
country.
CLEAN ENVIRONMENT

58. • Government should organized special type of
festivals.
• Cultural festivals
• Sports festival
• International sports should held in Pakistan.
ORGANIZED FESTIVAL

59. • Chief minister Punjab inaugurates second Lahore
International Tourism Expo 2014 for the promotion
of tourism.
• Peshawar , On the directives of Chief Minister Khyber
Pakhtunkhwa Pervez Khattak a number of news
projects to promote tourism in the province are in
the pipeline. These include a modern ferry services
on River Sindh and River Kabul at Nowshera, Khair
Abad, Kund, Dera Ismail Khan and other places.
STEPS TAKEN BY GOVERNMENT
FOR TOURISM

60. • Minister for Kashmir Affairs and Gilgit-Baltistan,
Muhammad Barjees Tahir emphasized active
marketing of Pakistan’s beautiful landscape and its
ancient civilizations to attract tourists across the
world.
• Travel and tourism sector is a key driver for
investment and economic growth as the
government has been giving due attention to
development and improvement of infrastructure
facilities including road networks and other related
services.
STEPS TAKEN BY GOVERNMENT
FOR TOURISM

61. PTDC is the tourism development body of the
Ministry of tourism Government of Pakistan.
PTDC is established as a semi private
corporation by the Government of Pakistan.
PAKISTAN TOURISM DEVELOPMENT
CORPORATION

62. • Development and improvement of PTDC
Tourist Information Centre's, Hotel, Motels
throughout Pakistan to attract domestic and
international tourists.
• To produce publicity and promotional material
for distribution at home and abroad.
OBJECTIVES OF PTDC

63. • To conduct promotional programmes, activities
and events for attracting tourists.
• To create awareness of tourism through private
sector, Pakistan Missions abroad, PIA offices, tour
operators, travel agents and hoteliers.
• To undertake familiarization and package tours,
touristic transportation and provide ground
handling to group tours.
OBJECTIVES OF PTDC

64. • Planning & Development - identification and
implementation of projects dealing with tourism
infrastructure.
• Publicity & Promotion of tourist products,
products, production of tourist literature,
domestic / foreign publicity.
• Operation of AHP Ltd. a Public Limited Company,
Managing and operating following hotel.
FUNCTIONS OF PTDC

65. • Management of all hospitality units operated
by PTDC Motels (Pvt.) Ltd. in various tourist
destinations of the country where private
sector is shy to invest.
• Management of Pakistan Tours (Pvt.) Ltd,
which provides ground handling and transport
facilities for international and domestic
groups.
FUNCTIONS OF PTDC

66. • Pakistan Tourism Development runs several
hotels and motels at unique and far off places
in the northern Pakistan as well as few in the
southern Pakistan. All of PTDC motels offer a
standardized services and can be graded as 3
star motels. Like,
• PTDC Motel Ayubia,
• PTDC Malam Jabba Ski Resort Swat etc.
PTDC Motels

67. • It’s the only industry, which needed more and
more exploration’ (Zamar Sheikh)
• Pakistan is a major tourist attraction because it is
blessed with natural beauty and
historical places that can yield huge foreign
exchange if properly and methodically exploited.
• Tourism could become foreign exchange earning
industry for the country.
CONCLUSION

68. • Though Pakistan, has lately taken initiative but still
there is dire need of tireless efforts to exploit this
sector and to add more dimensions to attract the
tourists.
• No proper attention was paid to harness the God
gifted opportunity to earn more and more foreign
tourists and foreign exchange which would open up
new vistas of employment in the tourism sector.
CONCLUSION

69. Moreover the tourists may find and explore
the market of their interest in Pakistan. Private
sector should take initiative to develop and
exploit all tourist attraction .
CONCLUSION

70. • http://www.tradingeconomics.com/pakistan/gdp-growth-annual
• http://www.wttc.org/site_media/uploads/downloads/pakistan
2013.pdf http://wttc-infographic.org/
• http://www.pakistantoday.com.pk/2014/04/20/city/lahore/shahbaz
-determined-to-revive-tourism/
• http://pakistan.onepakistan.com.pk/news/city/peshawar/242792-
number-of-news-projects-to-promote-tourism-in-province.html
• http://www.app.com.pk/en_/index.php?option=com_content&task
=view&id=269956&Itemid=2
• http://www.travel-culture.com/ptdc/
• http://listtoptens.com/top-10-most-dangerous-countries-in-2014/
• http://www.ukessays.com/essays/tourism/the-decline-in-tourism-
of-pakistan-tourism-essay.php
REFRENCES