SlideShare a Scribd company logo
1 of 25
DEAL A DAY BUSINESS MODEL Group Name: SellMore Naveen Gupta 09BM8033 Vipin Dutt  09BM8091
Business Concept ,[object Object],[object Object]
Variations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 20 daily deal site in India
Contd…
Contd…
Contd…
Snapdeal.com
Mydala.com
Koovs.com
Online Deals BUSINESS MODEL Customer signs with DealaDay Deal reaches critical mass Customers pay DealaDay Payments spread out in 3 installments over lifecycle of deal, leading DealaDay with negative working capital DealaDay pays merchant share Merchant signs up Customer redeems coupon at merchant DealaDay features deal DealaDay decides which deals are featured in a ZIP code area
REVENUE MODEL Net revenue # of deals Net deal size # of geographies Categories/ geography Discounted deal price Share to Dealsite(%) Gross/ List price Discount to customers (%) x x x x Long waiting list of merchants waiting to be featured Typically 30-50% ~ 50%. May trend  downwards due to competitive pressure Function of category; seems to have increased India international local national GAP, Body Shop Main deal Side deals stores New experimental feature
Benefit to customers  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MERCHANT OBSERVATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dealsites proposition: Guaranteed revenue and large number of new customers.  http:// blogs.wsj.com/venturecapital/2010/09/29/rice-university-study-groupon-renewal-rate-not-so-hot /
MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION Merchant / Get customer to follow on Offer on Like it on Respond to  Advertise on Deal a Day
 
Industry Analysis
Industry Analysis contd…
Snapdeal.com Analysis
Contd…
Contd…
Top Online Shopping Sites- Nation Wide
Future technical improvements ,[object Object]
 

More Related Content

What's hot

05 Business Models for E-commerce slides
05 Business Models for E-commerce slides05 Business Models for E-commerce slides
05 Business Models for E-commerce slidesmonchai sopitka
 
E.commerce & Digital marketing
E.commerce & Digital marketingE.commerce & Digital marketing
E.commerce & Digital marketingAnmol Chaturvedi
 
E-Commerce A to Z Event Presentation In Hyderabad
E-Commerce A to Z Event Presentation In HyderabadE-Commerce A to Z Event Presentation In Hyderabad
E-Commerce A to Z Event Presentation In HyderabadRavindra Reddy Chitla
 
Architecting Highly Scalable ECommerce Apps using FullStack JS: Macy's Story
Architecting Highly Scalable ECommerce Apps using FullStack JS: Macy's StoryArchitecting Highly Scalable ECommerce Apps using FullStack JS: Macy's Story
Architecting Highly Scalable ECommerce Apps using FullStack JS: Macy's StorySalesforce Developers
 
Lecture 04-components of electronic commerce website-khalid khan
Lecture 04-components of electronic commerce website-khalid khanLecture 04-components of electronic commerce website-khalid khan
Lecture 04-components of electronic commerce website-khalid khanKhalid Khan
 
Divya E-commerce project
Divya E-commerce project Divya E-commerce project
Divya E-commerce project dezyneecole
 
E Commerce Business Introduction PowerPoint Presentation Slides
E Commerce Business Introduction PowerPoint Presentation Slides E Commerce Business Introduction PowerPoint Presentation Slides
E Commerce Business Introduction PowerPoint Presentation Slides SlideTeam
 
Lecture 03-e-business models-khalid khan
Lecture 03-e-business models-khalid khanLecture 03-e-business models-khalid khan
Lecture 03-e-business models-khalid khanKhalid Khan
 
E commerce, benefits, drivers,myths and realities
E commerce, benefits, drivers,myths and realitiesE commerce, benefits, drivers,myths and realities
E commerce, benefits, drivers,myths and realitiesAnubha .
 
What Is Ecommerce B2C Model ?
What Is Ecommerce B2C Model ?What Is Ecommerce B2C Model ?
What Is Ecommerce B2C Model ?archana cks
 
How to start ecommerce business in india1.pdf
How to start ecommerce business in india1.pdfHow to start ecommerce business in india1.pdf
How to start ecommerce business in india1.pdfayaanmehra
 
B2B and Ecommerce (Relation, Market, Growth & Future)
B2B and Ecommerce (Relation, Market, Growth & Future)B2B and Ecommerce (Relation, Market, Growth & Future)
B2B and Ecommerce (Relation, Market, Growth & Future)Nirbhik Jangid
 
B2 c business models
B2 c business modelsB2 c business models
B2 c business modelsSartaj
 
eCommerce Platforms - an introduction
eCommerce Platforms - an introductioneCommerce Platforms - an introduction
eCommerce Platforms - an introductionBen Adams
 
Advertising Over Internet
Advertising Over InternetAdvertising Over Internet
Advertising Over Internetguest388d34e
 

What's hot (20)

05 Business Models for E-commerce slides
05 Business Models for E-commerce slides05 Business Models for E-commerce slides
05 Business Models for E-commerce slides
 
E.commerce & Digital marketing
E.commerce & Digital marketingE.commerce & Digital marketing
E.commerce & Digital marketing
 
E-Commerce A to Z Event Presentation In Hyderabad
E-Commerce A to Z Event Presentation In HyderabadE-Commerce A to Z Event Presentation In Hyderabad
E-Commerce A to Z Event Presentation In Hyderabad
 
Architecting Highly Scalable ECommerce Apps using FullStack JS: Macy's Story
Architecting Highly Scalable ECommerce Apps using FullStack JS: Macy's StoryArchitecting Highly Scalable ECommerce Apps using FullStack JS: Macy's Story
Architecting Highly Scalable ECommerce Apps using FullStack JS: Macy's Story
 
Lecture 04-components of electronic commerce website-khalid khan
Lecture 04-components of electronic commerce website-khalid khanLecture 04-components of electronic commerce website-khalid khan
Lecture 04-components of electronic commerce website-khalid khan
 
Divya E-commerce project
Divya E-commerce project Divya E-commerce project
Divya E-commerce project
 
E Commerce Business Introduction PowerPoint Presentation Slides
E Commerce Business Introduction PowerPoint Presentation Slides E Commerce Business Introduction PowerPoint Presentation Slides
E Commerce Business Introduction PowerPoint Presentation Slides
 
E commerce business model
E commerce business modelE commerce business model
E commerce business model
 
E-Business Models
E-Business ModelsE-Business Models
E-Business Models
 
E business models
E business modelsE business models
E business models
 
Lecture 03-e-business models-khalid khan
Lecture 03-e-business models-khalid khanLecture 03-e-business models-khalid khan
Lecture 03-e-business models-khalid khan
 
E commerce, benefits, drivers,myths and realities
E commerce, benefits, drivers,myths and realitiesE commerce, benefits, drivers,myths and realities
E commerce, benefits, drivers,myths and realities
 
Business model
Business modelBusiness model
Business model
 
What Is Ecommerce B2C Model ?
What Is Ecommerce B2C Model ?What Is Ecommerce B2C Model ?
What Is Ecommerce B2C Model ?
 
How to start ecommerce business in india1.pdf
How to start ecommerce business in india1.pdfHow to start ecommerce business in india1.pdf
How to start ecommerce business in india1.pdf
 
B2B and Ecommerce (Relation, Market, Growth & Future)
B2B and Ecommerce (Relation, Market, Growth & Future)B2B and Ecommerce (Relation, Market, Growth & Future)
B2B and Ecommerce (Relation, Market, Growth & Future)
 
E business models
E business modelsE business models
E business models
 
B2 c business models
B2 c business modelsB2 c business models
B2 c business models
 
eCommerce Platforms - an introduction
eCommerce Platforms - an introductioneCommerce Platforms - an introduction
eCommerce Platforms - an introduction
 
Advertising Over Internet
Advertising Over InternetAdvertising Over Internet
Advertising Over Internet
 

Viewers also liked

Project report titles for mba in e commerce and e-business
Project report titles for mba in e commerce and e-businessProject report titles for mba in e commerce and e-business
Project report titles for mba in e commerce and e-businessmbaprojectconsultacy2014
 
Differences Between E-Commerce and E-Business
Differences Between E-Commerce and E-BusinessDifferences Between E-Commerce and E-Business
Differences Between E-Commerce and E-Businesslathe7bronze
 
E commerce in India literature review
E commerce in India literature reviewE commerce in India literature review
E commerce in India literature reviewAbhishek Yadav
 
E commerce project report
E commerce project report E commerce project report
E commerce project report Aditya Purohit
 
e-Commerce Trends from 2014 to 2015 by Divante.co
e-Commerce Trends from 2014 to 2015 by Divante.coe-Commerce Trends from 2014 to 2015 by Divante.co
e-Commerce Trends from 2014 to 2015 by Divante.coDivante
 
E commerce project
E commerce project E commerce project
E commerce project dezyneecole
 

Viewers also liked (9)

Project report titles for mba in e commerce and e-business
Project report titles for mba in e commerce and e-businessProject report titles for mba in e commerce and e-business
Project report titles for mba in e commerce and e-business
 
Differences Between E-Commerce and E-Business
Differences Between E-Commerce and E-BusinessDifferences Between E-Commerce and E-Business
Differences Between E-Commerce and E-Business
 
E Business
E BusinessE Business
E Business
 
E commerce in India literature review
E commerce in India literature reviewE commerce in India literature review
E commerce in India literature review
 
E business & e-commerce contrasted
E business & e-commerce contrastedE business & e-commerce contrasted
E business & e-commerce contrasted
 
E commerce project report
E commerce project report E commerce project report
E commerce project report
 
e-Commerce Trends from 2014 to 2015 by Divante.co
e-Commerce Trends from 2014 to 2015 by Divante.coe-Commerce Trends from 2014 to 2015 by Divante.co
e-Commerce Trends from 2014 to 2015 by Divante.co
 
E commerce project
E commerce project E commerce project
E commerce project
 
E commerce
E commerceE commerce
E commerce
 

Similar to Ecommerce project

Value Exchange Mapping Guide
Value Exchange Mapping GuideValue Exchange Mapping Guide
Value Exchange Mapping GuideINNODYN
 
Mobideals Cwtc Presentation Final
Mobideals Cwtc Presentation FinalMobideals Cwtc Presentation Final
Mobideals Cwtc Presentation FinalaeverettMSP
 
Using Social Commerce/Group Buying websites for Art Organisations
Using Social Commerce/Group Buying websites for Art OrganisationsUsing Social Commerce/Group Buying websites for Art Organisations
Using Social Commerce/Group Buying websites for Art OrganisationsAudiencesEastScotland
 
new business models waqas khichi 268 iub bwp pakistan
new business models waqas khichi 268 iub bwp pakistannew business models waqas khichi 268 iub bwp pakistan
new business models waqas khichi 268 iub bwp pakistanWaqas Khichi
 
B.Com 07-11, Lecture 4
B.Com 07-11, Lecture 4B.Com 07-11, Lecture 4
B.Com 07-11, Lecture 4saadz2007
 
Building Innovative Subscription-based Businesses: Lecture 3
Building Innovative Subscription-based Businesses: Lecture 3Building Innovative Subscription-based Businesses: Lecture 3
Building Innovative Subscription-based Businesses: Lecture 3Martin Westhead
 
Mera medicare
Mera medicareMera medicare
Mera medicaresachit15
 
Mera medicare
Mera medicareMera medicare
Mera medicaresachit15
 
Turning Good Ideas into Great Products
Turning Good Ideas into Great ProductsTurning Good Ideas into Great Products
Turning Good Ideas into Great ProductsChristina Wodtke
 
B2B SMB Sales market share customer acquisition leadership
B2B SMB Sales market share customer acquisition leadershipB2B SMB Sales market share customer acquisition leadership
B2B SMB Sales market share customer acquisition leadershipInfinity Contact
 
тема 2
тема 2тема 2
тема 2olenyxa
 
тема 2
тема 2тема 2
тема 2olenyxa
 
How to make more money using white hat trial and straight sale models
How to make more money using white hat trial and straight sale modelsHow to make more money using white hat trial and straight sale models
How to make more money using white hat trial and straight sale modelsAffiliate Summit
 
23.marketing strategies retail sector
23.marketing strategies   retail sector23.marketing strategies   retail sector
23.marketing strategies retail sectorPankaj Soni
 
ch03 Customer Relationship Management.ppt
ch03 Customer Relationship Management.pptch03 Customer Relationship Management.ppt
ch03 Customer Relationship Management.pptdrabdulqayyumait
 
Case study on small e commerce
Case study on small e commerceCase study on small e commerce
Case study on small e commerceAmit Raj
 
Chapter 3.2
Chapter 3.2Chapter 3.2
Chapter 3.2Mr. Waye
 
Chapter17
Chapter17Chapter17
Chapter17audrey
 

Similar to Ecommerce project (20)

Value Exchange Mapping Guide
Value Exchange Mapping GuideValue Exchange Mapping Guide
Value Exchange Mapping Guide
 
Mobideals Cwtc Presentation Final
Mobideals Cwtc Presentation FinalMobideals Cwtc Presentation Final
Mobideals Cwtc Presentation Final
 
Using Social Commerce/Group Buying websites for Art Organisations
Using Social Commerce/Group Buying websites for Art OrganisationsUsing Social Commerce/Group Buying websites for Art Organisations
Using Social Commerce/Group Buying websites for Art Organisations
 
new business models waqas khichi 268 iub bwp pakistan
new business models waqas khichi 268 iub bwp pakistannew business models waqas khichi 268 iub bwp pakistan
new business models waqas khichi 268 iub bwp pakistan
 
Arts 10 new business models for this decade
Arts 10 new business models for this decadeArts 10 new business models for this decade
Arts 10 new business models for this decade
 
B.Com 07-11, Lecture 4
B.Com 07-11, Lecture 4B.Com 07-11, Lecture 4
B.Com 07-11, Lecture 4
 
Building Innovative Subscription-based Businesses: Lecture 3
Building Innovative Subscription-based Businesses: Lecture 3Building Innovative Subscription-based Businesses: Lecture 3
Building Innovative Subscription-based Businesses: Lecture 3
 
Mera medicare
Mera medicareMera medicare
Mera medicare
 
Mera medicare
Mera medicareMera medicare
Mera medicare
 
Turning Good Ideas into Great Products
Turning Good Ideas into Great ProductsTurning Good Ideas into Great Products
Turning Good Ideas into Great Products
 
B2B SMB Sales market share customer acquisition leadership
B2B SMB Sales market share customer acquisition leadershipB2B SMB Sales market share customer acquisition leadership
B2B SMB Sales market share customer acquisition leadership
 
тема 2
тема 2тема 2
тема 2
 
тема 2
тема 2тема 2
тема 2
 
How to make more money using white hat trial and straight sale models
How to make more money using white hat trial and straight sale modelsHow to make more money using white hat trial and straight sale models
How to make more money using white hat trial and straight sale models
 
23.marketing strategies retail sector
23.marketing strategies   retail sector23.marketing strategies   retail sector
23.marketing strategies retail sector
 
Retail Promotions
Retail PromotionsRetail Promotions
Retail Promotions
 
ch03 Customer Relationship Management.ppt
ch03 Customer Relationship Management.pptch03 Customer Relationship Management.ppt
ch03 Customer Relationship Management.ppt
 
Case study on small e commerce
Case study on small e commerceCase study on small e commerce
Case study on small e commerce
 
Chapter 3.2
Chapter 3.2Chapter 3.2
Chapter 3.2
 
Chapter17
Chapter17Chapter17
Chapter17
 

Ecommerce project

  • 1. DEAL A DAY BUSINESS MODEL Group Name: SellMore Naveen Gupta 09BM8033 Vipin Dutt 09BM8091
  • 2.
  • 3.
  • 4. Top 20 daily deal site in India
  • 11. Online Deals BUSINESS MODEL Customer signs with DealaDay Deal reaches critical mass Customers pay DealaDay Payments spread out in 3 installments over lifecycle of deal, leading DealaDay with negative working capital DealaDay pays merchant share Merchant signs up Customer redeems coupon at merchant DealaDay features deal DealaDay decides which deals are featured in a ZIP code area
  • 12. REVENUE MODEL Net revenue # of deals Net deal size # of geographies Categories/ geography Discounted deal price Share to Dealsite(%) Gross/ List price Discount to customers (%) x x x x Long waiting list of merchants waiting to be featured Typically 30-50% ~ 50%. May trend downwards due to competitive pressure Function of category; seems to have increased India international local national GAP, Body Shop Main deal Side deals stores New experimental feature
  • 13.
  • 14.
  • 15.
  • 16. MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION Merchant / Get customer to follow on Offer on Like it on Respond to Advertise on Deal a Day
  • 17.  
  • 23. Top Online Shopping Sites- Nation Wide
  • 24.
  • 25.