11. Online Deals BUSINESS MODEL Customer signs with DealaDay Deal reaches critical mass Customers pay DealaDay Payments spread out in 3 installments over lifecycle of deal, leading DealaDay with negative working capital DealaDay pays merchant share Merchant signs up Customer redeems coupon at merchant DealaDay features deal DealaDay decides which deals are featured in a ZIP code area
12. REVENUE MODEL Net revenue # of deals Net deal size # of geographies Categories/ geography Discounted deal price Share to Dealsite(%) Gross/ List price Discount to customers (%) x x x x Long waiting list of merchants waiting to be featured Typically 30-50% ~ 50%. May trend downwards due to competitive pressure Function of category; seems to have increased India international local national GAP, Body Shop Main deal Side deals stores New experimental feature
13.
14.
15.
16. MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION Merchant / Get customer to follow on Offer on Like it on Respond to Advertise on Deal a Day