Marketing is the exploration of the possibility of exchanging value. Activated marketing updates that approach to the 21st century and explores our ability to capture the complete value chain with a guerilla mindset.

1. Activated
Marketing
Sartaj Anand

3. What is it ?

4. Marketing is the exploration of the possibilit y of exchanging Value

6. It involves identifying
& fulfilling the
Unmet &
Unexpressed
Needs of People

12. The Root of ALL Need

13. The Root of ALL Need
The Driver of ALL Sales

14. So where does the Internet
fit into all of this ?

15. It’s the only real NEW
channel in the last 50 years

16. The Internet has a BIAS
towards the “Underdog”

17. However things are changing
as the channel has matured*

18. Presence
Engagement
?!

19. The BIG guys have
finally figured it out !

20. It’s a fight !

21. It’s a fight !
Process vs. Purpose

22. It’s a fight !
Process vs. Purpose
They Win

23. It’s a fight !
Process vs. Purpose
They Win
You Win

24. Purpose attacks the WHY

25. Purpose attacks the WHY
It inspires Immediate + Impulsive Action

26. Purpose attacks the WHY
It inspires Immediate + Impulsive Action
The most Powerful act for any Marketer

27. The next generation belongs to Activated Marketing

30. Learnings

31. Tell a Story
Learnings
Choose a Theme. Pick your Heroes.
Everyone loves a good story. It’s the
only thing that’s Viral by definition.

32. Keep it Real
Learnings
Go Off line ! Don’t chase Likes !
Be Integrative and try to bridge
the Digital Divide. It’s cheaper too.

33. Own it All
Learnings
Concept
Execution
Documentation
Off line to Digital is the path of least
resistance because the Big Guys are still
trying to figure out the Value Chain.

34. Tell a Story
Learnings
Keep it Real
Own it All

35. Tell a Story
Learnings
Keep it Real
Own it All
WIN

36. Sartaj Anand
@ Sartaj Anand
Sartaj Anand