Slides of my talk at UX Beers / UX Antwerp about the content centered, customer focussed approach for the website of the city of Zandhoven, Belgium.

1. A World Class Website
for a Small Town
Saskia Videler for UX Antwerp

2. It’s me again!

3. In this talk I will share…
• My experiences in a project that is
100% Content focussed & Customer centered
• Lessons learned
• Some important reminders for your next web project

4. Classic approach
Development
Prep
Content
Finale
Design

5. Classic Approach
Development
Prep
Content
Design
Deve
lopm
ent
De
sig
n
Deve
lopm
ent
Deve
lopm
ent
Zzzz
…
FinaleFinale
Content

6. Content Centered Approach
Development
Prep
Content
Live!
Design

7. The Process

12. Analysis

13. Audience
Run a business in
Zandhoven
Live and / or work
in Zandhoven
Enjoy Zandhoven
as tourists

14. Content & Structure Analysis

16. Top Tasks Analysis

18. Besides data, you also get such an
amazing view on the way the visitors’ path
through the website.

19. Strategy

23. Content Guidelines

25. Build

30. Final fase (ongoing)

31. Next steps:
• Test
• Iterate
• Lauch
• Test
• Iterate

32. Benefits
• Clear briefing
• Less corrections
• Right focus

33. Cons
Process can take a little
longer

34. Satisfaction Curve
Time
classic approach
content entered, customer focussed approach
UserHappiness

35. Don’t forget:
• You need a Captain Content
• Start the Content Processes asap
• Create a Content Style Guide
• Content isn’t King, the Audience is.

36. Thank you!
I would love to hear your thoughts and questions!
Post them here or contact me on Twitter: @saskiavideler
My website, for more info, references and
more contact options: thedutchess.be (in Dutch)