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User Driven Product Strategy
- 1. User Driven Product Strategy
Satyajeet Singh
Web Innovation 2009
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- 3. Web 2.0 seems to be like Pink Floyd lyrics;
It can mean different things to different people,
depending upon their state of mind.
- Kevin Maney
Web 1.0 was Commerce,
Web 2.0 is People
- Ross Mayfield
All rights reserved © 2009
http://www.badwolfdesigns.com/images/web2_logos.gif
- 4. Customer was always the KING
http://farm3.static.flickr.com/2016/2454511369_52800c63cc.jpg?v=0
All rights reserved © 2009
- 5. But Internet has made him STRONGER
All rights reserved © 2009
http://www.collider.com/uploads/imageGallery/Three_Hundred_300/300_movie_image_gerard_butler.jpg
- 6. He is much more “SOCIALLY” Aware
http://www.connectedinternet.co.uk/wp-content/uploads/2009/04/socialme.png
All rights reserved © 2009
- 7. His Keyboard is mightier than Sword
http://www.chipchick.com/wp-content/uploads/2008/11/qwertypen.jpg All rights reserved © 2009
- 8. He Feeds your Business
http://img507.imageshack.us/img507/4298/auntarcticnotcaringsubmrd4.gif All rights reserved © 2009
- 9. and, His Loyalty is decreasing
http://www.insidesuccessradio.com/uploads/media/cheating_men.jpg All rights reserved © 2009
- 12. So, how to shift focus to Users
http://www.funnyhub.com/content_images/3183_1592_bush-thinking-hard.jpg All rights reserved © 2009
- 13. Shift from “I have a Product”
http://www.expressionsofexcellence.com/GIFs/creative_selling.gif All rights reserved © 2009
- 14. to “I have a Solution”
http://www.hydroserve.com/images/Lab12.jpg All rights reserved © 2009
- 19. - Ask The User
- Be Your Own Customer
- Online Surveys / Feedback
- Look at the Data
- Speak to your Front-Line Staff
All rights reserved © 2009
http://www.changeforge.com/wp-content/uploads/2008/05/checkbox.jpg
- 20. Build PERSONAS to bring focus
http://i272.photobucket.com/albums/jj166/Tuputamadrelaciega/Emoticons.jpg?t=1240911295 All rights reserved © 2009
- 21. Make him feel Special
http://nikeid.nike.com/nikeid/index.jsp
All rights reserved © 2009
- 22. Know what he thinks of Competition
http://weblogs.baltimoresun.com/news/captioncall/0613sumo-wrestlers.jpg
All rights reserved © 2009
- 23. Cobupe © <coupe>
“Competition Benchmarking
based on
User Perception”
All rights reserved © 2009
- 24. Survey on Social Networking
1 Apps
2 Customizations
3 Ease of use
4 Mobile Access
5 Network updates
6 Privacy
7 Reminders
8 Speed
9 Visual appeal
All rights reserved © 2009
- 25. Survey on Social Networking
Parameter Priority
Ease of use 1 9 3
Privacy 2 6 6
Speed 3 7 7
Visual Appeal 4 7 5
Network Updates 5 5 7
Apps 6 3 8
Reminders 7 7 4
Customizations 8 4 3
Mobile Access 9 4 7
All rights reserved © 2009
- 26. Cobupes’ © <coupes’>
(Likes) (Dislikes)
(Neutral)
Speed
Apps
Network Updates
Mobile Access
Privacy
Visual Appeal
Ease of use
Customisation
Reminders
All rights reserved © 2009
- 27. Examples of Few User Driven Missions
http://www.qatarliving.com/files/Windsor.jpg
All rights reserved © 2009
- 28. The Google User Experience team aims to create designs that are
Useful, Fast, Simple, Engaging, Innovative, Universal, Profitable,
Beautiful, Trustworthy, and Personable.
A product that gets the balance right is quot;Googleyquot; – and will satisfy
and delight people all over the world.
We want to help people make their content available
to the people who matter to them.
All rights reserved © 2009
