Sir/ Madam, I am happy to send you my resume for senior post (Sales). In researching the FMCG /Beverages /Foods & Consumer Durables industry, I noted Ethical Globule's leadership position in Sales and development and in making its products available to underprivileged populations. Having decided to develop a career in Beverages/FMCG/Foods & Consumer Durables sales and marketing, I am excited about the prospect of making a contribution to Ethical Globule's worldwide sales force, and I am attaching a resume for your review. In several years of professional sales experience, I can list these achievements, which highlight my selling and leadership skills: Earned designation as top performer in my region for four consecutive quarters Received several letters of commendation from new customers for excellent customer service Assisted in the training of new-hires in the sales organization and contributed to the update of the selling skills module of the training program In the current tough marketing environment, I understand how essential it is to master the art of selling products while providing sustained, exceptional customer service, which exceeds client expectations. I am eager to learn the product knowledge essential to presenting both products effectively to physicians. A natural 'people-person,' I look forward to meeting physicians and to representing Ethical Globule's products to them. Respected Sir, Thank you in advance for reviewing my resume. I look forward to the opportunity to meet with you in a face-to-face interview, where you can assess first-hand the qualities of excellence and leadership I hope to bring to your organization. Kind Regards, Satyann Kumar Parle Agro Pvt. Limited Regional Sales Manager West- India Indore, M.P. INDIA Mobile – 098933-53197 Positive attitude always breeds you motivation and optimistic approach towards your dream and that attitude brings you more enterprising towards opportunities that come your way. Positive attitude always leads to positive action and positive action always leads to positive result and this will leads to encourage others support and help of your endeavors to bring you the success. Success is the natural consequences of consistently applying the fundamentals

1. SATYANN KUMAR
15, 16 MAA KRIPA APPARTMENT
216/2, sBAIRATHI COLONY
OPP. LEARN-WELL SCHOOL
INDORE-452001
Email: satyanbhilware@yahoo.com
MOB: - 098933-53197
OBJECTIVE:
Fifteen years experience in Beverages, FMCG, Foods marketing and Channel- Development with a
Well-known organizations.
A Challenging Growth Oriented Position in progressing Companies, here my exposure can be
effectively to improve Sales/Marketing Operation and Contribute in any Company.
BRIEF
Experience in Sales and Marketing of Consumer Foods with a leading organizations and in Achieving
sales and Profitability targets. Have been consistently exceeding Targets by over 20% per month at
Parle, Pepsi, Kingfisher and Everest Spices. Well versed in Establishing and Augmenting the
Distribution-network, Developing Successful Long-Term Relationships for Market Development.
Experienced in Designing & Executing a Brand-Management Strategy.
PROFESSIONAL EXPERIENCE
Parle Agro Pvt. Ltd. Nov. 2007 to Present
Regional Manager Sales
Western Region, India. Drawn Salary: 7 lac/annum
Job Profile:
A. Branch Profitability:
1. Meet the Recruitment of franchisee for Bailley and RGB , Licensing and the revenue target of the
Venture as well an eye on quality and production of Franchisees.
2. Periodic review of sales analyze territory wise performance vis-à-vis target and –achievement
3. Set targets for Franchisee based on past performance, Branch plan and potential
4. Ensure successful implementation of sales promotion strategies and campaigns to maximize thru-
put from them; evaluate existing sales promotional strategies and provide feedback. Manage costs
and show significant savings over the proposed budgets.
5. Handling the turnover of 25 crores for Bailley pet and Now going to launch Frooti, Appy, Appy
Fize, LMN, and soda by Yellow Project- Turnover- One Arab rupees
B. Business Environment Mapping & Strategizing:
1. Forecast future business trends and accurate evaluation of potential opportunities and devise ways
and means of capitalizing on them.
2. In-depth knowledge of territory to ascertain expectations of the end customer and aligning the
Franchise sales team to manage the same.
3. Effective implementation of strategies & Processes lay down by Parle Agro
4.Focus on market penetration in the territory and Franchisee growth.
C. Ensure Input Management through defined Sales Management Processes:
1. Take ownership of driving the laid down sales development processes and coach the Business
Managers of franchisee to ensure implementation of the same.
2. Keep a track of RSM Goal-sheets and conduct weekly Performance Review & Development
Planning Sessions (PRDP) with individual Franchisee and update Sales Management System.
3. Ensure that the franchisee and Business Managers work towards putting in the expected inputs for
Development & business delivery.
4. Create platforms for sharing information and ideas among Business Managers. Coach the
Managers on ideal sales process & PRDP process by demonstrating role model customer calls and
Agent PRDP sessions.
5. Supervise Franchisee factory and value add towards strengthening relationships with the Sales
Agents.

2. 6. Reporting target V/S sales, Organization structure of franchisee, outlet information, sales statistics
and other reports to The Director Sales
Achievement
• Made 5 franchisee for RGB Frooti at Indore, Jabalpur, Ahmadabad, Nagpur-Vidarbha and
Raipur. Simultaneously.
• Made 8 franchisee for Bailley PDW at Indore, Jabalpur, Satna, Raipur, Yawatmal-Vidarbha,
Ahamdabad, Jamnagar and Rajkot
Kingfisher: A Leading Packaged Drinking Water Company
Sales Manager Jun 2006 to Oct 2007(One Year/4 Month)
Indore, M.P, India.
Job Profile:
1. Support successful execution of core work (delivery, backroom, management, merchandising &
equipment
2. Primary objective is to design and drive the blueprint of growth - by Brands, Packs, Channels, Key
Customers and Geographies. The role supports the execution of business initiatives in the same
categories
3. Work closely with Marketing and Sales team to develop the annual plan for Brand, Pack, Channel
and Global, Regional and Local key customers within the territory. Set-up the Channel for the Late-
Market-Entrant and established it is the market leader in the Region
4. Provide maximum customer satisfaction through Visual Project
5. Responsible for infrastructure (new outlet, New beat, New town.)
6. Proper claim management developing the distributor channel for covering both
Urban & Rural .Lead problem solving
7. Planning the inventory & logistics to ensuring the right mix, quantity & freshness of
Stock. Control on damaged stocks, while optimizing costs.
8. Manage “Field marketing” budget for the Unit, Provide recognition and feedback to frontline
9. Develop strategy for generating profitable new business and consolidate / grow existing base by
selecting, coaching, training the territory team (sell through others).
10. Be the voice of the territory customers within the organization and meet customer needs by
effectively coaching territory team members.
Achievements:
1. Made CFA Agent for M.P Region
2. Built sales team of 12 TSI 25 SR for different territories of M.P.
3. Made super stockiest for Indore, Bhopal, Jabalpur, Gwalior, Raipur.
4. Manage a channel of 75 Distributors in Madhya Pradesh.
5. Successfully handling urban and rural distributors' sales force.
7. Achieved turnover growth &outlet growth in all towns
8. Successfully launched soda pet bottle in all new towns.
PEPSI: Leading Multi-National Soft-Drink Company
Territory Development Manager Feb 2000 to May 2006.
(Six Years)
Indore, M.P. India
Job Profile:
1. Developing local opportunities in sync with Business Unit priorities.
2. Set clear performance expectations to achieve volume growth. This will include aligning Senior
Management on investment in new equipment, pricing, promotions, & Key Customer marketing to
achieve company’s sales & profit objectives.
3. Develop specific brand and Key Account solutions resulting in a win-win situation.
4. Develop & Drive new sales & marketing initiatives in emerging channels .
5. Develop market presence standards (merchandising and signage) in coordination with Sales
Manager, Central Marketing and Sales function.
6. Deliver Brand/Pack presence guidelines / standard to market.
7. To ensure compliance with all regulatory systems of the company.

3. 8. Optimize health and wellness mix in the Unit consistent with overall strategy by powerful focus on
Good for You (GFY) / Better for You (BFY) portfolio.
Achievements:
1. Made super stockiest & There were 40 Distributors had been made by me
3. Developed Distributor’s Territory. Development for Distributors & solve their problems.
4. New Outlets made as well as Seasonal Outlets.Made Concentrate to make max. monopoly.
5. Opened maximum Special ‘A’ Class Outlets for Indore, Upcountry territory & Highway
Everest Spices: A Leading manufacturer of Spices Company
Territory Sales Incharge Feb 1998 to Jan 2000. (Two
Years)
Indore, M.P, India
Job Profile:
1. Responsible for the primary as well as secondary sales in all product line of Everest Spices
2. Coordinating with stores & accomplishing customer’s requirement of time. Also keeping an eye on
Advertising, merchandising & sales promotional activities and customer Related problem.
3. Handling Distributors, wholesalers & retailers.
4. Training and motivating their sales team.
5. New outlets making. Collection of payment from Distributors
Achievements:
1. Opened maximum New Retail Outlets.
2. Achieved Target every month.
3. Opened maximum Special ‘A’ Class Outlets
Projects
1. Company Name: Monginise Duration: Sep 2009 - Dec 2009
Project Name: Promotion Tools & Skill Used: Positive Attitude, Grasping Power and
sales experience.
Role: Project Head
Designation: Sr. Project Leader Team Size: 10, Location: Indore (Onsite)
Project Details: To Open the 10 Retail franchise outlets at Indore
Nature of Employment: Full Time
2. Company: Modern Bread Duration: Jan 2009 - Jun 2010
Project Name: Sales Promotion Tools & Skill Used: Mental attitude: The power of positive
attitude Or Thinking Self Image. Certain sign of Poor
mental attitude: How to overcome fear of failure: Success
is the ability to go from failure to failure without losing
your enthusiasm.
Project Details: “Give Us Today Our Daily Breads”
Schemes or Promotion:
a) Buy One Get One Free (BOGOF) - This Is known as a Primary Sales Promotion tactic.
b) Customer Relationship Management (CRM) – Incentives such a bonus point Or money of
coupons. Example: Banks of Supermarket.
c) New Media- Websites & mobiles that support a sales promotion. Example, In particular
Country Or city PepsiCo India printed Individual codes on Miranda(Mango drink) Packaging,
whereby a consumer would entered the code into a dynamic website to see if they had won a
prize. Consumer could also text code via their mobiles phone to the same effect.
d) Merchandising – Points of sales materials and product demonstration.
e) Free Gifts – Example, Nafees gave away a with six spaces for stickers with each sandwich
purchase. Once the card was full , the consumer was given a free sandwich.

4. f) Discounted Prices – Example, Budget airlines, such as Easy jet & Rynair , email their consumers
with the latest low prize deals once new flight are released , or additional destination are
announced.
g) Joint Promotion – Between brands owned by a company or with another company’s brand.
Example, Fast food Restaurent often run sales promotions where Toys, relating to specific movie
release are given away with promoted meals.
h) Free samples – sampling of foods and drinks at sampling points at supermarkets. Example, Red
Bull( A caffeinated fizzy drink) was given away to potential consumers at supermarkets , in high
streets and at petrol stations by a promotion team.
i) Vouchers and Coupons- often seen in news paper and magazine on pack.
j) Competitions and prize Draws- Example, Raj Express, Dainik Bhaskar.
k) Cause related and Fair Treads - Product raise money for charities and less well off farmers and
producers, are become more popular.
l) Finance Deals- Example, 0% finance over three years for selected vehicle.
m) Trade sales promotion- T shirts or incentives for Distributors sales people and their retail client.
DECISION MAKING AUTHORITY AND CONTROLS
A. Decision Made Alone:
a) Assign the targets to the franchisees
b) Collection as the business plan
B. Decisions on Consultative Mode:
a) Performance review of the dealers
b) Channel
2. Company: IIM Duration: Feb 2008 - Feb 2008
Project Name: Marathan-2008 Tools & Skill Used: sales, Managment, confidence, speech
about winner and project
Role: Chief Guest Designation: Sr. Project Leader
Team Size: 29 Location: Indore
A Project Details: Indore institute Of management has announced Marathon Program at every year
and I have to manage all the arrangements of the program related Bailley. And the winner had been
honored or winner trophy had been given by me
Skills and Qualifications:
A) B Com from a Nagpur University
B) Sales experience with an FMCG & Beverages co. in Senior Management role for at least
Fourteen years
C) Ability to work in and lead a team
D) Computer literacy in Application & Office Managements
PERSONAL INFORMATION
NAME : Satyann Kumaar
FATHER’S NAME : Late Shri Kailash Singh Bhilware
DATE OF BIRTH : Dec. 22nd 1976
MARITAL STATUS : Married
LANGUALES KNOWN : Hindi, English & Marathi
Work Authorization
Work Status for USA: Have H1 Visa

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