This document summarizes a pitch for Tap Living, a digital publishing platform that allows anyone to create their own mobile app without technical skills. It describes Tap Living as a solution to the problem that app creation is currently limited to developers. The platform provides a front-end marketplace to buy and sell user-created apps and a back-end system to build mobile apps. Examples of potential apps include photo albums and travel notes. Revenue sharing is 70% for creators and 30% for the platform, with potential membership packages as well. The team consists of 4 people with web and mobile experience.

1. Mentor review pitch
Duy Pham - June 12, 2012

2. About Tap Living
Tap Living is a digital publishing platform that
helps everyone create their own mobile app by
themselves for sharing and earning just as
simple as making a blog.

3. Problem
Making app is the developers’ job.

4. Solution
Platform that helps everyone make mobile
in-app.
Marketplace: Share or Sell.

5. Share or Sell
Users create apps then set price
– Free: anyone can download.
– Paid: pay an amount to download.

6. How it works
• Front-end: app-based marketplace for buying
and selling apps.
• Back-end: a web-based platform to build the
mobile app.

7. Example
• Photographer: Album app.
• Other apps:
– Wedding app for couples
– Travelling notes app for traveller.
• Company website  Company mobile app.

8. Digital content
Book
Writing/article
Report/research
Presentation
Photo
Video
…

9. What are they doing?
Conduit: 500 million USD revenue.

10. How to get money?
– 70% - 30% revenue.
– Membership package (limited to number of
downloads).

11. Team
• 4 persons.
• 7 – 10 years exeperience in web
• 2 – 3 years experience in mobile.

12. Thank you!