Companies analyzing big data help achieve important business objectives such as customer retention, real-time in-context marketing, omni-channel marketing productivity, campaign productivity and operational efficiencies. Cloud-based big data architectures create lower risk, lower startup costs and faster time-to-market. This session will examine the key advantages from deploying big data in the cloud, such as the flexibility to auto scale and the ability to experiment with on-demand and hybrid nodes. We will also discuss lessons learned from big data in the cloud, such as how to avoid bottlenecks by building caches or how to design instances to leverage spotting.