Abstract:- Artificial intelligence blurs the lines between sales and marketing by enabling humans to leverage the power of Big Data to command and control every customer's journey. A new category of technology called "intelligent demand generation" enables marketers to explain and predict buyer behavior with unprecedented precision and speed. These capabilities reframe how companies go to market by enabling microtargeting of customers with context-specific content marketing. Early adopters of intelligent demand generation technologies are realizing more than 500% return on investment within 2 months. Three-time AI startup founder and CEO of LeadCrunch describes how his company developed military targeting technology then modified it to make commercial sales teams more efficient.

1. www.leadcrunch.ai
Aug 5, 2017
[ai]
Drive faster revenue using deeper insights
Lookalike marketing powered by artificial intelligence
with

2. www.leadcrunch.ai
Olin Hyde
CEO & Founder
olin@leadcrunch.ai
@olinhyde

3. www.leadcrunch.ai
How [ai] is Transforming
B2B Sales & Marketing
3

4. www.leadcrunch.ai 4
Rapid Growth in a Crowded Market
37% Monthly Growth Since Product Launch
Quarterly Bookings
(growth)

5. www.leadcrunch.ai
Team of 15 Full-Time Sales & Applied AI Experts
Olin Hyde, CEO
Serial entrepreneur
EXITS TO:
Sanjit Singh, COO
Serial entrepreneur
EXITS TO:
Steve Biafore, CSO
Early investor, now chief scientist
CO-INVENTOR OF FALCON:
CO-FOUNDER:
5
Patented industry standard
AI for credit analysis and
fraud detection (FICO Score)
#1 of 100 sales managers
at Airborne Express. Grew
$60M in sales in 3 years.
1st job was door-to-door
encyclopedia sales.
3x AI Startups since then.

6. www.leadcrunch.ai
Our Genesis Story
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Founders first met as angel investors in online dating startup, Spritzr.
Next, LeadCrunch won a research contract in 2014 to verify military targets.
Then, we repurposed our military targeting technology to find B2B customers.
Now, we apply skills learned from building commercial AI solutions for:
● Fraud detection
● Credit risk
● Cyber threats

7. www.leadcrunch.ai
Problem: Inconsistent ROI for B2B Marketing
7
● Difficult to optimize A.I. and data*
● No tools for data-driven personas & lookalikes*
● Shortening lifespan of a CMO** → Cycle of Distrust
Timing is Now to Address Unmet Needs
*Interviews with 1,070 marketers in free alpha. 96% relied upon thin data, intuition, and past practices.
**WSJ, interviews with beta & alpha customers

8. www.leadcrunch.ai
Market Timing is Critical
8
the single biggest reason why
startups succeed (via Bill Gross, TED)

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SOLUTION: Deliver engaged lookalike leads
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1. Deliver on-demand campaigns
a. Match the real needs of prospects and capabilities of vendors
b. Engage prospects with content and outreach
2. Control as a Subscription (think: Amazon Prime)
a. Insights on reaching new customers and segments
b. Command & control over all campaigns

10. www.leadcrunch.ai
LeadCrunch Creates Long Term Value
● Data
○ Collecting data from customers, marketing agencies and how prospects
engage with brands
● Vertical [ai]
○ Use-case specific [ai] more valuable than low level or general [ai]
● System of Intelligence
○ Extension of humans embedded into workflows
10

11. www.leadcrunch.ai
Our [ai] Works: Learn → Target → Engage
11
Learn from outcomes.1 We find insights that capture
the essence of your best
customers and generate
targets.
2
Commercial Data
Sources
Proprietary Data
Attractors
World Wide Web
3 We select then engage,
qualify & nurture using
best actions.
Data Management
Platform
LeadCrunch[ai] cost-per-leads converts 300% better than competition.

12. www.leadcrunch.ai
DeepFind™ Patent-Pending Technology
DATA: Create Deep
Context
PROCESS: AI Models OUTPUTS: Insights
People
12
Build Core Data Asset Discover Patterns:
Uses many different AI
methods (ML, DL).
Delivers more accurate
targeting and deep market
insights.

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How We Started
People
13
[ai] licensing
deep neural network

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How We Have Failed #1
People
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[ai] licensing
biotech research

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How We Have Failed #2
People
15
[ai] licensing
biotech research
national security

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How We Have Failed #3
People
16
[ai] licensing
biotech research
national security
biz 2 gov

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How We Have Failed #4
People
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[ai] licensing
biotech research
national security
LeadCrunch (α)
biz 2 gov

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How We Have Failed #5
People
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[ai] licensing
biotech research
national security
LeadCrunch (α)
biz 2 gov
LeadCrunch (β)

19. www.leadcrunch.ai
Finally… Initial Success
People
19
[ai] licensing
biotech research
national security
LeadCrunch (α)
biz 2 gov
LeadCrunch (β) LeadCrunch OnDemand

20. www.leadcrunch.ai
Continuing to Innovate
People
20
[ai] licensing
biotech research
national security
LeadCrunch (α)
biz 2 gov
LeadCrunch (β) LeadCrunch OnDemand LeadCrunch SaaS

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Unicorn Discovery Tools
Lean
Loop
OODA
Loop
Business Model
Canvas
7 Stages
of Action
Eric Ries John Boyd Steve Blank Donald Norman

22. www.leadcrunch.ai
The Role of a Pivot
22

23. “success consists of going from failure to
failure without loss of enthusiasm.”
“success consists of going from failure to
failure without loss of enthusiasm.”
Winston Churchill

24. www.leadcrunch.ai
[ai] Exploits Complacent Markets
24
1. For example, B2B lead generation methods are stale
a. Dun & Bradstreet, InfoGroup, etc are dated
2. Lead Crunch[ai]
a. [ai] algorithms shows marketing teams deeper
insights on customer data

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10x [ai] funding in 4 years
25

26. www.leadcrunch.ai
[ai] acquisitions: exponential
26

27. www.leadcrunch.ai
VC’s are biased about [ai]
27

28. www.leadcrunch.ai
Get Smarter in 6 Months
28
Books
Sapiens by Yoav Harrari
Work Rules by Lazlo Block
Grit by Angela Duckworth
The Hard Thing about Hard Things by Ben Horrowitz
The Charisma Myth by Olivia Fox Cabane
The Innovator’s Dilemma by Clayton Christensen
Crossing the Chasm by Geoffrey Moore
Zero to One by Peter Theil
Machines of Loving Grace by John Markoff
Tribe by Sebatisan Junger
Smarter Faster Better by Charles Duhig
Speed of Trust by Stephen Covey
Drive by Daniel Pink
Getting to Yes by William Ury
The Challenger Sale by Matthew Dixon
The Information: A History, a Theory, a Flood by James Gleick
Podcasts
SaaStr
Freakanomics
Masters of Scale
Hidden Brain
Radio Lab
Data Skeptic
Stanford Entrepreneurial Thought Lead